harry potter makeup
Skip itA small market ($53K/yr) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great$18.51avg listing price — sweet spot $15–$100
Review moat
Great464.29avg incumbent reviews — the moat a new listing must climb
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.50–$40.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-17.4%90-day search growth — must beat 0% to launch
Market size
Bad$53K$53K/yr · 283K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, harry potter makeup is a $53K/yr Amazon United States market (283K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
harry potter makeup market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $74K–$93K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #3,154
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 94%
- Out of stock
- 14.7%
- Avg brand age
- 42 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
27
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
41%
Top 20: 82%
Open market
19%
- Hamowtux19%
- LUV HER16%
- Bioworld14%
- Profusion Cosmetics13%
- Harry Potter11%
- Get Trend9%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.4% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 5.6×
Top harry potter makeup search terms
- harry potter makeup133K/yr
- harry potter makeup bag38K/yr
- harry potter makeup brushes28K/yr
- sheglam harry potter13K/yr
- harry potter cosmetic bag8K/yr
- harry potter make up13K/yr
- harry potter lip gloss8K/yr
- harry potter makeup set15K/yr
- harry potter eyeshadow palette6K/yr
- harry potter makeup palette4K/yr
Top harry potter makeup products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LUV HER Harry Potter Earrings 2 Hypoallergenic Earrings for Girls 1 Stud Earring 1 Fishhook Drop Earring Sets with Charms One Size Fits All Jewelry for Women Accessories Ages 4+
LUV HER$9.284.7★430 rev
2 Color Options Hary Pottter Gifts Metal Makeup Brushes Set Gifts Wi-zard Wand Makeup Brushes Set for Women Magic Eye Shadow Eyeliner Blending Lip Brush - Brushes Holder Pot Not Included
Hamowtux$21.484.7★763 rev
Bioworld Harry Potter Cosmetic Bag with Spell and Potion Print Design
Bioworld$29.114.7★16 rev
Harry Potter Gifts for Women Velvet Makeup Bag Cosmetic Pouch Travel Organizer Small Toiletry Bag for Fans Hogwarts Themed Design (Purple)
Harry Potter$20.324.7★4,992 rev
Hary Makeup Brushes Set Gifts Comb Mirror with Gift Box Makeup Brushes Set for Women Pottter Magic Eye Shadow Eyeliner Blending Lip Brush
Hamowtux$27.014.7★763 rev
Newest
by launch date
Profusion Cosmetics Harry Potter Holiday 2 PC Eyeliner Pencil Set Black Gold Eye Liner with Matte & Shimmer Finish Waterproof Long-Wear Vegan & Cruelty-Free Makeup Kit
Profusion Cosmetics$5.502 rev
Profusion Cosmetics Harry Potter Dark Arts Morsmordre Makeup Setting Spray - Illuminating Fixer Micro-Fine Mist for Lasting Wear Vegan Cruelty-Free
Profusion Cosmetics$10.173 rev
Profusion Cosmetics Harry Potter Dark Arts PH Color Changing Blush & Highlighter Duo Hydrating Blushlighter For Luminous Glow Blendable Dewy Finish Vegan & Cruelty-Free
Profusion Cosmetics$11.172 rev
Profusion Cosmetics Harry Potter Holiday Lip & Cheek Blush with Silicone Applicator Light-Weight Soft Matte Finish Sheer & Buildable Color Vegan & Cruelty-Free
Profusion Cosmetics$6.071 rev
Bioworld Harry Potter Cosmetic Bag with Spell and Potion Print Design
Bioworld$29.1116 rev
Trending
90-day click momentumProfusion Cosmetics Harry Potter Holiday Lip & Cheek Blush with Silicone Applicator Light-Weight Soft Matte Finish Sheer & Buildable Color Vegan & Cruelty-Free
Profusion Cosmetics$6.075.0★
Profusion Cosmetics Harry Potter Dark Arts PH Color Changing Blush & Highlighter Duo Hydrating Blushlighter For Luminous Glow Blendable Dewy Finish Vegan & Cruelty-Free
Profusion Cosmetics$11.174.0★
Get Trend Harry Potter Crossbody Bag and Coin Purse Set for Girls Cute Shoulder Bag Small Handbag Travel Essentials Gifts for Girls (Black Harry Potter)
Get Trend$14.364.6★
Fast Forward Harry Potter Backpack for Men Women Unisex | Cute PU Leather 10 Mini Backpack Purse
Fast Forward$40.994.4★
Profusion Cosmetics Harry Potter Holiday 2 PC Eyeliner Pencil Set Black Gold Eye Liner with Matte & Shimmer Finish Waterproof Long-Wear Vegan & Cruelty-Free Makeup Kit
Profusion Cosmetics$5.505.0★
What buyers say about harry potter makeup
What buyers praise and complain about, mined from review topics.What buyers love
“Honestly I wasn't expecting such great quality from a 'themed' mirror like this”
“Cute gift”
“Perfect small bag”
“Just as advertised”
“Worth every cent”
“Very sturdy”
“soft”
“cute makeup brushes”
“Great colors”
“Fun”
What buyers complain about
“The bags are smallish”
“not bright”
“Poor quality mirror”
“It broke”
“its impossible to use”
“She is allergic to a lot of earrings”
“zipper broke after a week of normal use”
“The mark was at another side of the mirror which I can't clean it”
“serious design flaw”
“It was thinner than I thought itd be”
Top return reasons
Common questions
- Is harry potter makeup profitable to sell on Amazon United States?
- The niche generates $53K/yr across 35 tracked products. 4 of 12 products launched in the last 360 days are still selling. 90-day search growth is -17.4%. Flapen's verdict: Skip it (45/100).
- How competitive is the harry potter makeup niche?
- 18 brands and 27 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in harry potter makeup?
- Top complaints mined from reviews: Size-Overall, Brightness/Shine/Glow, Quality-Overall. The return rate is 1.4%.
- When does demand for harry potter makeup peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 5.6× the quietest.
- What does it cost to enter the harry potter makeup niche?
- Listings span $5.50–$40.99; the average listing price is $18.51 (sweet spot $15–$100). The average incumbent carries 464 reviews — the moat a new listing must climb.