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Hard Wave Brush

Fail

Shoppers spend an estimated $73K a year here, so Hard Wave Brush is a Fail.

Flapen Score
46
46 / 100
Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 48
Market size
$73K/yr75K searches / yr
90-day growth
+13.9%search demand this quarter
Competition
71%top-5 click share · 11 brands · 18 sellers

Flapen Score

Hard Wave Brush against its category

The dotted line is the Beauty & Personal Care average. Past it, Hard Wave Brush is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hard Wave Brush market on Amazon at a glance

Shoppers on Amazon United States searched for Hard Wave Brush 75K times last year and spent an estimated $73K. The top 5 brands take 86% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 5.8% of those searches ended in a purchase.

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.

Searches, last 12 months
75K
Growth, 90 days vs prior 90
+13.9%
Conversion, latest week
5.8%
Market size, estimated
$73Ka year
Peak month
July1.3× the quietest month
Top search term
hard wave brush22K searches a year

02 · Price

A sale here is worth $16.74.

Listings sell for $16.74 on average, from $8.56 to $36.29. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $16.74 that is $2K to $4K a year per listing.

Average price
$16.74inside the $15 to $100 sweet spot
Price range
$8.56–$36.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 28.1% of listings are out of stock. The average listing ranks #850 within Hair Brushes. It carries 1,896 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
100%
Out of stock, average day
28.1%
Average rank
#850in Hair Brushes
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
1,896per listing
Listings tracked
17

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Hard Wave Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

11 rising

Sellers

18

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

11%

  • Brand 167%
  • Brand 210%
  • Brand 34%
  • Brand 43%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (5 brands, 11%)

Demand

Hard Wave Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Hard Wave Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hard wave brush22K/yr
  • torino pro wave brush hard17K/yr
  • hard brush for waves14K/yr
  • wave brush hard9K/yr
  • torino pro hard brush6K/yr
  • torino hard brush4K/yr
  • hard wave brush for men 3603K/yr

Reviews and returns

What reviews say buyers love and hate about Hard Wave Brush

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Brush Quality”
28%of negative reviews mention “Durability”
0.9%of orders come back
“Poor Durability”
A buyer, on “Durability”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Hard Wave Brush questions

Answered from the same tracked data.