Hard Water Shampoo

Shoppers searched for this 672K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved +15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months

672K

Growth, 90 days vs prior 90

+15.9%

Conversion, latest week

8.5%

Market size, estimated

$1.4Ma year

Peak month

September1.8× the quietest month

Top search term

malibu c hard water wellness shampoo128K searches a year

Listings sell for $25.09 on average, from $3.90 to $75.94. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At $25.09 that is $75K to $100K a year per listing.

Average price

$25.09inside the $15 to $100 sweet spot

Price range

$3.90–$75.94

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

3,000–4,000

Revenue per listing a year

$75K–$100K

Returns

0.5%of orders · Amazon United States median 2.1%

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #140 within Sets & Kits. It carries 9,875 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

65%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#140in Sets & Kits

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

9,875per listing

Listings tracked

17

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

73 months