Happy New Year Headband

Shoppers searched for this 551K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -73.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $148K a year.

Searches, last 12 months

551K

Growth, 90 days vs prior 90

-73.1%

Conversion, latest week

2.2%

Market size, estimated

$148Ka year

Peak month

December313.9× the quietest month

Top search term

happy new year headband110K searches a year

Listings sell for $12.23 on average, from $4.55 to $31.59. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 100 to 250 of them. At $12.23 that is $1K to $3K a year per listing.

Average price

$12.23under the $15 to $100 sweet spot

Price range

$4.55–$31.59

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

5.7%of orders · Amazon United States median 2.1%

58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.1% of listings are out of stock. The average listing ranks #6,025 within Headbands. It carries 87 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

58%

Prime listings

100%

Out of stock, average day

17.1%

Average rank

#6,025in Headbands

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

87per listing

Listings tracked

19

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

29 months