Hanni Shower Scarf

Shoppers searched for this 531K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $631K a year.

Searches, last 12 months

531K

Growth, 90 days vs prior 90

-7.9%

Conversion, latest week

4.3%

Market size, estimated

$631Ka year

Peak month

April3.6× the quietest month

Top search term

hanni287K searches a year

Listings sell for $27.64 on average, from $9.29 to $76.74. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At $27.64 that is $41K to $55K a year per listing.

Average price

$27.64inside the $15 to $100 sweet spot

Price range

$9.29–$76.74

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

1,500–2,000

Revenue per listing a year

$41K–$55K

Returns

1.3%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #449 within Cleansers. It carries 3,981 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

7.1%

Average rank

#449in Cleansers

Average rating

4.42 starsAmazon United States average 4.42 stars

Average reviews

3,981per listing

Listings tracked

15

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

51 months