Hanni Razor
FailThe top 5 brands take 93% of clicks, so Hanni Razor is a Fail.
- Flapen Score
- 49 / 100Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 4849
- Market size
- $196K/yr128K searches / yr
- 90-day growth
- +12.3%search demand this quarter
- Competition
- 70%top-5 click share · 9 brands · 507 sellers
Flapen Score
Hanni Razor against its category
The dotted line is the Beauty & Personal Care average. Past it, Hanni Razor is stronger. Inside it, weaker.
Market
The Hanni Razor market on Amazon at a glance
Shoppers on Amazon United States searched for Hanni Razor 128K times last year and spent an estimated $196K. The top 5 brands take 93% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 10.3% of those searches ended in a purchase.
Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved +12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $196K a year.
- Searches, last 12 months
- 128K
- Growth, 90 days vs prior 90
- +12.3%
- Conversion, latest week
- 10.3%
- Market size, estimated
- $196Ka year
- Peak month
- July1.3× the quietest month
- Top search term
- joy razor59K searches a year
02 · Price
A sale here is worth $14.78.
Listings sell for $14.78 on average, from $8.91 to $24.42. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $14.78 that is $11K to $15K a year per listing.
- Average price
- $14.78under the $15 to $100 sweet spot
- Price range
- $8.91–$24.42
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $11K–$15K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #33 within Women's. It carries 6,453 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 100%
- Out of stock, average day
- 5.3%
- Average rank
- #33in Women's
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 6,453per listing
- Listings tracked
- 16
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Hanni Razor products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
joy Razors for Women 1 Handle 4 Razor Blade Refills Lavender Lubrastrip to Help Avoid Skin Irritation
- Price
- $12.85
- Rating
- 4.7/5
- Reviews
- 15,147
- Age
- 6y ago

joy Razors for Women 1 Handle 8 Razor Blade Refills Pink Lubrastrip to Help Avoid Skin Irritation
- Price
- $18.59
- Rating
- 4.6/5
- Reviews
- 7,210
- Age
- 4y ago

joy lavender razor for women shave kit with 1 handle + 3 razor blade refills includes shower holder
- Price
- $12.56
- Rating
- 4.7/5
- Reviews
- 46
- Age
- 4mo ago

Bambaw Safety Razor for Women with 5 Double Edge Blades Double Edge Razor Single Blade Razors for Women and Men Reusable & Plastic Free Rose Gold
- Price
- $17.53
- Rating
- 4.3/5
- Reviews
- 20,928
- Age
- 6y ago

joy Womens Razor Blade Refills 8 Count Purple Lubrastrip to Help Avoid Skin Irritation
- Price
- $16.31
- Rating
- 4.7/5
- Reviews
- 15,147
- Age
- 7y ago
Trending
estimated 90-day click momentum
The Grooming Society Double Edge Safety Razor for Women Purple with 10 Blades and Silicone Cover - Durable Metal Eco-Friendly Single Blade Razor - Closed Smooth Shave
- Price
- $9.05
- Rating
- 4.5/5
- Reviews
- 600
- Age
- 1y ago

joy lavender razor for women shave kit with 1 handle + 3 razor blade refills includes shower holder
- Price
- $12.56
- Rating
- 4.7/5
- Reviews
- 46
- Age
- 4mo ago

Matte Rose Gold Safety Razor for Women Reusable Metal Single Blade Razor
- Price
- $9.76
- Rating
- 4.1/5
- Reviews
- 3,354
- Age
- 1y ago

Bambaw Double Edge Safety Razor for Men & Women Metal Razor with 5 Double Edge Safety Razor Blades Eco-Friendly Razor Silver
- Price
- $17.69
- Rating
- 4.3/5
- Reviews
- 20,928
- Age
- 6y ago

Bulldog Mens Skincare and Grooming Original Bamboo Razors for Men with a Natural Bamboo Razor Handle and 2 Razor Refills
- Price
- $11.16
- Rating
- 4.6/5
- Reviews
- 897
- Age
- 8y ago
Newest
by launch date
joy lavender razor for women shave kit with 1 handle + 3 razor blade refills includes shower holder
- Price
- $12.56
- Rating
- 4.7/5
- Reviews
- 46
- Age
- 4mo ago

Matte Rose Gold Safety Razor for Women Reusable Metal Single Blade Razor
- Price
- $9.76
- Rating
- 4.1/5
- Reviews
- 3,354
- Age
- 1y ago

The Grooming Society Double Edge Safety Razor for Women Purple with 10 Blades and Silicone Cover - Durable Metal Eco-Friendly Single Blade Razor - Closed Smooth Shave
- Price
- $9.05
- Rating
- 4.5/5
- Reviews
- 600
- Age
- 1y ago

Billie Razors for Women Shave Kit Womens Razor + 2 x 5-Blade Razor Refills + Magnetic Holder Sunburst
- Price
- $9.91
- Rating
- 4.6/5
- Reviews
- 2,744
- Age
- 2y ago

Bleeker and Rowe Eco Friendly Biodegradable Disposable Razors - Plant Based - Triple Swedish Steel Blades - Individually Wrapped (10)
- Price
- $19.89
- Rating
- 4.2/5
- Reviews
- 61
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
507
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
5%
- JOY67%
- Bambaw14%
- Billie6%
- Kitsch3%
- THE GROOMING SOCIETY3%
- Preserve2%
- Open — no brand owns it (3 brands, 5%)
Demand
Hanni Razor search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Hanni Razor search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- joy razor59K/yr
- non toxic razors for women20K/yr
- non toxic razor15K/yr
- joy razors9K/yr
- razors without lubricating strip10K/yr
- joy razors for women12K/yr
- organic razors for women3K/yr
Reviews and returns
What reviews say buyers love and hate about Hanni Razor
We read the reviews and the return reasons for every product selling here.
“Hard to use”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hanni Razor questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









