Is handmade soap profitable to sell on Amazon United States?

The niche generates $913K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +4.2%. Flapen's verdict: Skip it (48/100).

How competitive is the handmade soap niche?

3 brands and 6 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in handmade soap?

Top complaints mined from reviews: Smell, Allergies, Durability. The return rate is 0.6%.

When does demand for handmade soap peak?

Demand peaks in Dec; the busiest month runs 1.8× the quietest.

What does it cost to enter the handmade soap niche?

Listings span $18.24–$26.09; the average listing price is $21.86 (sweet spot $15–$100). The average incumbent carries 16,416 reviews — the moat a new listing must climb.

handmade soap

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Price range

Incredible$18.24–$26.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$21.86

avg listing price — sweet spot $15–$100

Conversion

Great7.8%

search→purchase rate — share of searches ending in a sale

Market size

Great$913K

$913K/yr · 538K searches

Growth

Okay+4.2%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad16,416.11

avg incumbent reviews — the moat a new listing must climb

Competition

Bad87%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, handmade soap is a $913K/yr Amazon United States market (538K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 48/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

handmade soap market data

Units sold / yr: 30K–40K; avg 3,000–4,000/product
Revenue / yr: $656K–$874K; units × avg price
Conversion rate: 7.8%
Avg BSR: #197
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 53 months
Avg seller age: 135 days

Competition & brand share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

Amish Farms84%
Crate 61 Organics13%
Skin Said Yes3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +4.2% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.8×

Open Trend

Top handmade soap search terms

amish farms bar soap49K/yr +63.0%14.1% conv.
amish soap71K/yr -1.6%8.9% conv.
handmade soap70K/yr +2.5%0.6% conv.
jabones artesanales naturales31K/yr +24.1%0.2% conv.
amish soap bars24K/yr +51.8%10.7% conv.
homemade soap34K/yr -4.6%0.7% conv.
amish farm soap79K/yr -62.4%8.8% conv.
crate 61 bar soap21K/yr +15.6%4.0% conv.
mens natural soap23K/yr +4.6%1.6% conv.
jabones artesanales13K/yr +17.1%0.1% conv.

All search terms

Top handmade soap products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amish Farms Natural Bar Soap Variety Pack Moisturizing Soap Bars - 5 Bars

Amish Farms$18.244.7★14,727 rev

Amish Farms Fragrance Free Moisturizing Bentonite Clay Bar Soap - 5 Bars

Amish Farms$19.704.6★2,319 rev

Amish Farms Soap 8-Bar Value Pack Easy-Grip Hydrating Bars (5 oz Each 2.5 lb) USA Made for Sensitive Skin - Clean Scent Original Recipe Tin Tub Collection

Amish Farms$26.094.8★339 rev

Amish Farms Bar Soap w/All Natural Bentonite Clay (6 Bars) Made in USA Vegan Moisturizing for Sensitive Skin | Women & Mens Face & Body Bar Bath Soap for Shower | Clean Scent | 5 Ounce Each

Amish Farms$21.404.6★7,998 rev

Crate 61 Organics Handmade in Canada Plant Based Cold Process Natural Bar Soap With Premium Essential Oils Dry Skin Pack of 6 (For Him)

Crate 61 Organics$22.714.5★40,374 rev

Newest

by launch date

Amish Farms Soap 8-Bar Value Pack Easy-Grip Hydrating Bars (5 oz Each 2.5 lb) USA Made for Sensitive Skin - Clean Scent Original Recipe Tin Tub Collection

Amish Farms$26.09339 rev

10mo ago

Amish Farms NatureClean Fragrance Free Moisturizing Bar Soap - 5 Bars

Amish Farms$19.24405 rev

1y ago

Skin Said Yes Organic Soap Bar (Pack of 8) - Natural Soap Made in Greece | Tripple Milled | Nuorishing Shea Butter Olive Oil Lavander and Sandalwood Aloe Vera & Cucumber Extract

Skin Said Yes$23.68835 rev

3y ago

Crate 61 Handmade in Canada Plant Based Cold Process Natural Bar Soap With Premium Essential Oils Dry Skin Pack of 6 (For Her)

Crate 61 Organics$22.8740,374 rev

7y ago

Amish Farms Fragrance Free Moisturizing Bentonite Clay Bar Soap - 5 Bars

Amish Farms$19.702,319 rev

7y ago

What buyers say about handmade soap

What buyers praise and complain about, mined from review topics.

What buyers love

Smell25%

“Fresh scent”

Soft Feel11%

“Hair is soft”

Quality-Overall9%

“Great Soap ⭐️⭐️⭐️⭐️⭐️ Great Product”

Lather8%

“Great lather”

Cleansing7%

“cleans well”

Value For Money7%

“Good price”

Moist/Dry4%

“seems to help moisturize it”

Suitability Dry Skin3%

“Help with dry skin”

Durability3%

“lasts well enough”

Suitability Combination Skin3%

“Great for the skin”

What buyers complain about

Smell21%

“Strong smell”

Allergies9%

“Allergic reaction”

Durability5%

“Falls apart after just a few uses”

Size-Overall5%

“Bars are bigger than I expected”

Moist/Dry4%

“super dried out”

Quality-Overall4%

“The quality is obviously unsatisfactory”

Value For Money3%

“Overpriced”

Natural Ingredients3%

“not a 100% natural”

Lather2%

“Doesn't lather”

Sensitivity-Overall2%

“Not for anyone with semi-sensitive skin”

Top return reasons

Smell57%

Advertised Vs Actual Product12%

Ingredients-Overall5%

Size-Overall3%

Natural Ingredients3%

Defective Material/Parts3%

Moist/Dry2%

Color2%

Quality-Overall2%

Value For Money1%

Common questions

Is handmade soap profitable to sell on Amazon United States?: The niche generates $913K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +4.2%. Flapen's verdict: Skip it (48/100).
How competitive is the handmade soap niche?: 3 brands and 6 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in handmade soap?: Top complaints mined from reviews: Smell, Allergies, Durability. The return rate is 0.6%.
When does demand for handmade soap peak?: Demand peaks in Dec; the busiest month runs 1.8× the quietest.
What does it cost to enter the handmade soap niche?: Listings span $18.24–$26.09; the average listing price is $21.86 (sweet spot $15–$100). The average incumbent carries 16,416 reviews — the moat a new listing must climb.