Handmade Soap

Shoppers searched for this 538K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved +4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $913K a year.

Searches, last 12 months

538K

Growth, 90 days vs prior 90

+4.2%

Conversion, latest week

7.8%

Market size, estimated

$913Ka year

Peak month

December1.8× the quietest month

Top search term

amish farms bar soap49K searches a year

Listings sell for $21.86 on average, from $18.24 to $26.09. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At $21.86 that is $66K to $87K a year per listing.

Average price

$21.86inside the $15 to $100 sweet spot

Price range

$18.24–$26.09

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

3,000–4,000

Revenue per listing a year

$66K–$87K

Returns

0.6%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #197 within Cleansers. It carries 16,416 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#197in Cleansers

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

16,416per listing

Listings tracked

9

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

53 months