handaiyan
Skip itA small market ($7K/yr) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Good2.0%return rate — above 5% kills the launch gate
Growth
Good+35.0%90-day search growth — must beat 0% to launch
Avg price
Okay$10.02avg listing price — sweet spot $15–$100
Price range
Okay$5.46–$19.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad93%top-5 brand share — brand-locked demand
Review moat
Bad19,166avg incumbent reviews — the moat a new listing must climb
Competition
Bad85%top-5 click share — a locked-up shelf
Market size
Bad$7K$7K/yr · 49K searches
According to Flapen's Amazon United States niche tracking, handaiyan is a $7K/yr Amazon United States market (49K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 35/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
handaiyan market data
- Units sold / yr
- 1K–2K
- avg 100–250/product
- Revenue / yr
- $13K–$15K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #334
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 2.3%
- Avg brand age
- 44 months
- Avg seller age
- 144 days
Competition & brand share
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 rising
Sellers
34
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
4%
- HANDAIYAN37%
- BestLand32%
- Lovelycat11%
- GB Selected8%
- BAISEN DIARY6%
- XINGXYUEL3%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +35.0% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 2.1×
Top handaiyan search terms
- handaiyan lipstick matte long lasting13K/yr
- handaiyan13K/yr
- handaiyan lipstick17K/yr
- handayan lipstick matte3K/yr
- handaiyan lipstick matte700/yr
- labial handaiyan354/yr
- bestland 6pcs matte liquid lipstick400/yr
- labial andayan 16 horas mates109/yr
- labial handayan46/yr
- labiales handayan alta duracin6/yr
Top handaiyan products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HANDAIYAN Matte Liquid Lipstick Makeup Set (A)
HANDAIYAN$19.693.8★351 rev
6Pcs Matte Liquid Lipstick Makeup Set Matte liquid Long-Lasting Wear Non-Stick Cup Not Fade Waterproof Lip Gloss (Set A)
BestLand$8.724.0★57,458 rev
6Pcs Matte Liquid Lipstick Makeup Set Matte liquid Long-Lasting Wear Non-Stick Cup Not Fade Waterproof Lip Gloss (Set B)
BestLand$8.584.0★57,458 rev
HANDAIYAN Long Lasting Matte Liquid Lipstick Colorful Lipstick Set Waterproof Sweatproof Super Long Lasting Velvet Rich Delicate Nude Red Lipstick Gift Box Set 12#
Lovelycat$5.573.9★15 rev
Soft Cotton Handkerchiefs for Men with Elegant Pattern in Assorted Color 16 inches Large hankies Pack of 12
GB Selected$16.194.4★1,912 rev
Newest
by launch date
Jolilab 12Pcs Velvet Matte Lipstick Nude Matte Soft Dark Color Stick High Pigmented Long-Lasting Waterproof Lip Stick Lip Balm Beauty Cosmetics Gift for Women(01#-12#)
Jolilab$9.271,740 rev
HANDAIYAN Long Lasting Matte Liquid Lipstick Colorful Lipstick Set Waterproof Sweatproof Super Long Lasting Velvet Rich Delicate Nude Red Lipstick Gift Box Set 12#
Lovelycat$5.5715 rev
Revlon Lipstick ColorStay Suede Ink Built-in Primer Infused with Vitamin E Waterproof Smudge-proof Matte Color 008 That Girl 0.09 oz
REVLON$8.0513,113 rev
XINGXYUEL Matte Nude Lipstick Waterproof Long Lasting for Women 02 Nude
XINGXYUEL$5.46631 rev
Soft Cotton Handkerchiefs for Men with Elegant Pattern in Assorted Color 16 inches Large hankies Pack of 12
GB Selected$16.191,912 rev
Trending
90-day click momentumSoft Cotton Handkerchiefs for Men with Elegant Pattern in Assorted Color 16 inches Large hankies Pack of 12
GB Selected$16.194.4★
HANDAIYAN Matte Liquid Lipstick Makeup Set (A)
HANDAIYAN$19.693.8★
Revlon Lipstick ColorStay Suede Ink Built-in Primer Infused with Vitamin E Waterproof Smudge-proof Matte Color 008 That Girl 0.09 oz
REVLON$8.054.3★
HANDAIYAN Long Lasting Matte Liquid Lipstick Colorful Lipstick Set Waterproof Sweatproof Super Long Lasting Velvet Rich Delicate Nude Red Lipstick Gift Box Set 12#
Lovelycat$5.573.9★
6Pcs Matte Liquid Lipstick Makeup Set Matte liquid Long-Lasting Wear Non-Stick Cup Not Fade Waterproof Lip Gloss (Set B)
BestLand$8.584.0★
What buyers say about handaiyan
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful Colors”
“Excellent product”
“Good value”
“it lasts all day”
“Feel soft”
“Moisturizing and stays pretty will”
“the lipstick itself stays on very well”
“easy application”
“Simple”
“Texture is pleasant”
What buyers complain about
“Too dark for me”
“Not real moisturizing”
“Low quality”
“It comes off so easily”
“there is a scent to them that makes them seem chemical to me”
“there mustve been something in it that I was very allergic to my upper”
“Not as pictured”
“It does smudge also”
“sticky texture”
“Not great for the stain”
Top return reasons
Common questions
- Is handaiyan profitable to sell on Amazon United States?
- The niche generates $7K/yr across 10 tracked products. 90-day search growth is +35.0%. Flapen's verdict: Skip it (35/100).
- How competitive is the handaiyan niche?
- 8 brands and 34 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in handaiyan?
- Top complaints mined from reviews: Color, Moist/Dry, Quality-Overall. The return rate is 2.0%.
- When does demand for handaiyan peak?
- Demand peaks in Jan–Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the handaiyan niche?
- Listings span $5.46–$19.69; the average listing price is $10.02 (sweet spot $15–$100). The average incumbent carries 19,166 reviews — the moat a new listing must climb.