Is hand soap refills gallon profitable to sell on Amazon United States?

The niche generates $93K/yr across 13 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -32.6%. Flapen's verdict: Skip it (34/100).

How competitive is the hand soap refills gallon niche?

6 brands and 170 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in hand soap refills gallon?

Top complaints mined from reviews: Smell, Value For Money, Moist/Dry. The return rate is 0.2%.

When does demand for hand soap refills gallon peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the hand soap refills gallon niche?

Listings span $1.17–$23.40; the average listing price is $10.89 (sweet spot $15–$100). The average incumbent carries 16,306 reviews — the moat a new listing must climb.

hand soap refills gallon

Skip it

Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible16.5%

search→purchase rate — share of searches ending in a sale

Avg price

Okay$10.89

avg listing price — sweet spot $15–$100

Price range

Okay$1.17–$23.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$93K

$93K/yr · 52K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Review moat

Bad16,305.62

avg incumbent reviews — the moat a new listing must climb

Competition

Bad83%

top-5 click share — a locked-up shelf

Growth

Bad-32.6%

90-day search growth — must beat 0% to launch

Brand share

Bad99%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, hand soap refills gallon is a $93K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 34/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

hand soap refills gallon market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $65K–$87K; units × avg price
Conversion rate: 16.5%
Avg BSR: #233
Page quality: 0%
Prime: 85%
Sponsored: 62%
Out of stock: 0.0%
Avg brand age: 77 months
Avg seller age: 149 days

Competition & brand share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 rising

Sellers

170

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

Softsoap80%
Amazon Essentials14%
Dial2%
Mrs. MEYER'S2%
berkley jensen1%
Dove1%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 79 weeks — -32.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top hand soap refills gallon search terms

aloe vera hand soap7K/yr -14.1%7.9% conv.
aloe hand soap7K/yr -34.8%10.0% conv.
soft soap aloe vera6K/yr -39.2%16.6% conv.
softsoap aloe vera6K/yr -44.4%14.5% conv.
softsoap aloe4K/yr -31.5%17.0% conv.
hand soap aloe vera3K/yr -17.1%10.7% conv.
hand soap aloe4K/yr -30.4%13.5% conv.
softsoap soothing clean4K/yr -41.2%17.6% conv.
aloe hand soap refill4K/yr -31.6%15.6% conv.
aloe vera hand soap refill3K/yr -24.5%13.8% conv.

All search terms

Top hand soap refills gallon products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Softsoap Soothing Clean Liquid Hand Soap with New Easy Pour Spout Kitchen and Bathroom Hand Soap Aloe Vera Fresh Scent 50 fl oz Refill

Softsoap$5.774.8★64 rev

Softsoap Moisturizing Liquid Hand Soap Soothing Clean Aloe Vera - 7.5 Fl Oz (Pack of 6)

Softsoap$6.394.8★27,598 rev

Amazon Essentials Liquid Hand Soap Refill Aloe Vera Moisturizing Formula 50 Fl Oz Pack of 1

Amazon Essentials$5.834.5★63 rev

Softsoap Liquid Hand Soap Refill Soothing Clean Aloe Vera Fresh Scent - 1 gallon

Softsoap$17.824.7★2,922 rev

Softsoap Soothing Clean Liquid Hand Soap Refill 50 Ounce

Softsoap$5.444.7★9,938 rev

Newest

by launch date

Amazon Essentials Liquid Hand Soap Refill Aloe Vera Moisturizing Formula 50 Fl Oz Pack of 1

Amazon Essentials$5.8363 rev

5mo ago

Softsoap Soothing Clean Liquid Hand Soap with New Easy Pour Spout Kitchen and Bathroom Hand Soap Aloe Vera Fresh Scent 50 fl oz Refill

Softsoap$5.7764 rev

7mo ago

Softsoap Liquid Hand Soap Refill Soothing Clean Aloe Vera Fresh Scent - 1 gallon

Softsoap$17.822,922 rev

3y ago

Dove Foaming Hand Wash 4 Count Aloe & Eucalyptus Protects Skin from Dryness More Moisturizers than the Leading Ordinary Hand Soap 10.1 oz

Dove$16.7011,652 rev

5y ago

Berkley Jensen Liquid Hand Soap Refills with Aloe Vera - 64 oz Bottle (Pack of 2) - Hypoallergenic Scented Hand Wash with Silk Protein for Soft Hands - Paraben Free Hand Soap for Daily Use

berkley jensen$20.62108 rev

6y ago

What buyers say about hand soap refills gallon

What buyers praise and complain about, mined from review topics.

What buyers love

Smell36%

“Fresh scent”

Value For Money12%

“Great value”

Quality-Overall9%

“reliable product that does exactly what it claims to do”

Soft Feel8%

“Nice & creamy”

Moist/Dry6%

“not dried out”

Cleansing4%

“Cleans well”

Ease Of Cleaning4%

“Cleans well”

Lather3%

“It lathers well”

Advertised Vs Actual Product2%

“AS DESCRIBED”

Dispensing Mechanism2%

“The pump dispenser is convenient”

What buyers complain about

Smell14%

“Unpleasant smell”

Value For Money7%

“Expensive”

Moist/Dry6%

“Not sure if really moisturizing”

Size-Overall5%

“Small”

Dispensing Mechanism4%

“Must say that I am not looking forward to pouring from them into a soap dispenser”

Leak-Proof4%

“leaking all over is beyond me”

Advertised Vs Actual Product4%

“however the description is WRONG”

Motor Power4%

“Broken pumps”

Lather3%

“doesnt lather up well”

Dilute/Watery3%

“It can be a bit overpowering since it is really concentrated”

Top return reasons

Leak-Proof33%

Smell21%

Size-Overall8%

Value For Money7%

Advertised Vs Actual Product7%

Motor Power6%