Hand Soap Refills
MaybeShoppers spend an estimated $9.6M a year here. But the top 5 brands take 98% of clicks, so Hand Soap Refills is a Maybe.
- Flapen Score
- 55 / 100Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 4855
- Market size
- $9.6M/yr5.9M searches / yr
- 90-day growth
- +8.9%search demand this quarter
- Competition
- 54%top-5 click share · 7 brands · 724 sellers
Flapen Score
Hand Soap Refills against its category
The dotted line is the Beauty & Personal Care average. Past it, Hand Soap Refills is stronger. Inside it, weaker.
Market
The Hand Soap Refills market on Amazon at a glance
Shoppers on Amazon United States searched for Hand Soap Refills 5.9M times last year and spent an estimated $9.6M. The top 5 brands take 98% of clicks. Demand peaks in Apr. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 19.5% of those searches ended in a purchase.
Shoppers searched for this 5.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 19.5% of those searches ended in a purchase. Searches in the last 90 days moved +8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9.6M a year.
- Searches, last 12 months
- 5.9M
- Growth, 90 days vs prior 90
- +8.9%
- Conversion, latest week
- 19.5%
- Market size, estimated
- $9.6Ma year
- Peak month
- April1.8× the quietest month
- Top search term
- hand soap refill1.9M searches a year
02 · Price
A sale here is worth $8.27.
Listings sell for $8.27 on average, from $3.61 to $27.81. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 40,000 to 50,000 of them. At $8.27 that is $331K to $414K a year per listing.
- Average price
- $8.27under the $15 to $100 sweet spot
- Price range
- $3.61–$27.81
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 40,000–50,000
- Revenue per listing a year
- $331K–$414K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #38 within Foot & Hand Care. It carries 29,834 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 96%
- Out of stock, average day
- 0.0%
- Average rank
- #38in Foot & Hand Care
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 29,834per listing
- Listings tracked
- 24
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Hand Soap Refills products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
724
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
54%
Top 20: 96%
Open market
1%
- Brand 139%
- Brand 235%
- Brand 321%
- Brand 42%
- Brand 51%
- Brand 61%
- Open — no brand owns it (1 brand, 1%)
Demand
Hand Soap Refills search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr · busiest ÷ quietest = 1.8×
Search terms
Top Hand Soap Refills search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hand soap refill1.9M/yr
- hand soap refills1.8M/yr
- soap refill474K/yr
- softsoap refill394K/yr
- liquid hand soap refill308K/yr
- soft soap refill hand soap182K/yr
- liquid soap refill152K/yr
- antibacterial hand soap refill149K/yr
- refillable hand soap82K/yr
- hand soap refill antibacterial46K/yr
Reviews and returns
What reviews say buyers love and hate about Hand Soap Refills
We read the reviews and the return reasons for every product selling here.
“comes out watery”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hand Soap Refills questions
Answered from the same tracked data.









