Is hand soap refills profitable to sell on Amazon United States?

The niche generates $9.6M/yr across 24 tracked products. 90-day search growth is +8.9%. Flapen's verdict: Worth a look (55/100).

How competitive is the hand soap refills niche?

7 brands and 724 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in hand soap refills?

Top complaints mined from reviews: Dilute/Watery, Smell, Lather. The return rate is 0.2%.

When does demand for hand soap refills peak?

Demand peaks in Apr; the busiest month runs 1.8× the quietest.

What does it cost to enter the hand soap refills niche?

Listings span $3.61–$27.81; the average listing price is $8.27 (sweet spot $15–$100). The average incumbent carries 29,834 reviews — the moat a new listing must climb.

hand soap refills

Worth a look

Shows a $9.6M/yr market, but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Market size

Incredible$9.6M

$9.6M/yr · 5.9M searches

Conversion

Incredible19.5%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Price range

Good$3.61–$27.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+8.9%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad$8.27

avg listing price — sweet spot $15–$100

Review moat

Bad29,833.5

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, hand soap refills is a $9.6M/yr Amazon United States market (5.9M searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Apr. Verdict: Worth a look — 55/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

hand soap refills market data

Units sold / yr: 1.0M–1.0M; avg 40,000–50,000/product
Revenue / yr: $8.3M–$8.3M; units × avg price
Conversion rate: 19.5%
Avg BSR: #38
Page quality: 0%
Prime: 96%
Sponsored: 67%
Out of stock: 0.0%
Avg brand age: 69 months
Avg seller age: 132 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 rising

Sellers

724

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

54%

Top 20: 96%

Open market

Amazon Basics39%
Softsoap35%
Mrs. MEYER'S21%
Dial2%
Soapbox1%
Method1%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +8.9% search growth over the last 90 days.

Peak months: Apr · busiest ÷ quietest = 1.8×

Open Trend

Top hand soap refills search terms

hand soap refill1.9M/yr +140.4%16.0% conv.
hand soap refills1.8M/yr -72.2%14.9% conv.
soap refill474K/yr +6.5%16.2% conv.
softsoap refill394K/yr -0.8%15.5% conv.
liquid hand soap refill308K/yr +5.6%13.5% conv.
soft soap refill hand soap182K/yr -13.9%17.1% conv.
liquid soap refill152K/yr +10.4%13.4% conv.
antibacterial hand soap refill149K/yr -11.4%11.4% conv.
refillable hand soap82K/yr +13.7%11.6% conv.
hand soap refill antibacterial46K/yr +140.5%13.5% conv.

All search terms

Top hand soap refills products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Basics Gentle & Mild Clear Liquid Hand Soap Refill Triclosan-Free Dermatologist-Tested pH Balanced Cruelty-Free 50 Fluid Ounces 1-Pack (Previously Solimo)

Amazon Basics$3.964.6★44,326 rev

Softsoap Antibacterial Liquid Hand Soap Kitchen and Bathroom Hand Soap White Tea and Berry Scent 50 fl oz Refill

Softsoap$5.474.6★21,276 rev

Softsoap Antibacterial Refill 50oz Crisp Clean Scent

Softsoap$4.964.6★21,276 rev

MRS. MEYERS CLEAN DAY Hand Soap Refill Rain Water Scent 33 Fl Oz Bottle

Mrs. MEYER'S$7.834.7★92,440 rev

Softsoap Milk & Honey Scented Liquid Hand Soap Refill 50 Ounce

Softsoap$5.254.6★21,276 rev

Newest

by launch date

Softsoap Moisturizing Liquid Hand Soap with New Easy Pour Spout Kitchen and Bathroom Hand Soap Warm Vanilla and Coconut Milk Scent 50 fl oz Refill

Softsoap$5.94248 rev

1y ago

Softsoap Antibacterial Refill 50oz Crisp Clean Scent

Softsoap$4.9621,276 rev

2y ago

Method Gel Hand Soap Refill Vetiver + Amber 34 Fl Oz (Pack of 1) (Packaging May Vary)

Method$7.71965 rev

2y ago

Softsoap Liquid Hand Soap Refill Soothing Clean Aloe Vera Fresh Scent - 1 gallon

Softsoap$17.822,922 rev

3y ago

Cleancult Liquid Hand Soap Refill - Lemon Verbena - Moisturizes Dry & Sensitive Skin - Made with Aloe Vera & Essential Oils - Eco Friendly - Paper-Based Packaging - 32 oz/1 Pack

Cleancult$6.326,615 rev

3y ago

What buyers say about hand soap refills

What buyers praise and complain about, mined from review topics.

What buyers love

Smell35%

“Smells clean”

Value For Money14%

“Less expensive”

Quality-Overall8%

“good quality for everyday-use”

Ease Of Cleaning4%

“Great cleanser”

Cleansing4%

“Feels clean”

Soft Feel4%

“Soft hands”

Dispensing Mechanism4%

“The pump dispenser works well”

Advertised Vs Actual Product3%

“As described”

Lather3%

“Good lather”

Moist/Dry3%

“It doesnt dry out my skin”

What buyers complain about

Dilute/Watery20%

“comes out watery”

Smell18%

“Weird smell”

Lather5%

“it does not form a good lather”

Thickness5%

“Very thick”

Size-Overall4%

“Large”

Value For Money4%

“Not worth it”

Leak-Proof3%

“was leaking”

Quality-Overall3%

“Low quality”

Moist/Dry3%

“Its not moisturizing at all”

Ease Of Cleaning3%

“not clean enough compared with other brands, esp”

Top return reasons

Smell25%

Leak-Proof24%

Size-Overall12%

Advertised Vs Actual Product9%

Value For Money6%

Dilute/Watery5%