Hand Soap Refills
MaybeShoppers spend an estimated $9.6M a year here. But the top 5 brands take 98% of clicks, so Hand Soap Refills is a Maybe.
- Flapen Score
- 55 / 100Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 4855
- Market size
- $9.6M/yr5.9M searches / yr
- 90-day growth
- +8.9%search demand this quarter
- Competition
- 54%top-5 click share · 7 brands · 724 sellers
Flapen Score
Hand Soap Refills against its category
The dotted line is the Beauty & Personal Care average. Past it, Hand Soap Refills is stronger. Inside it, weaker.
Market
The Hand Soap Refills market on Amazon at a glance
Shoppers on Amazon United States searched for Hand Soap Refills 5.9M times last year and spent an estimated $9.6M. The top 5 brands take 98% of clicks. Demand peaks in Apr. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 19.5% of those searches ended in a purchase.
Shoppers searched for this 5.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 19.5% of those searches ended in a purchase. Searches in the last 90 days moved +8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9.6M a year.
- Searches, last 12 months
- 5.9M
- Growth, 90 days vs prior 90
- +8.9%
- Conversion, latest week
- 19.5%
- Market size, estimated
- $9.6Ma year
- Peak month
- April1.8× the quietest month
- Top search term
- hand soap refill1.9M searches a year
02 · Price
A sale here is worth $8.27.
Listings sell for $8.27 on average, from $3.61 to $27.81. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 40,000 to 50,000 of them. At $8.27 that is $331K to $414K a year per listing.
- Average price
- $8.27under the $15 to $100 sweet spot
- Price range
- $3.61–$27.81
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 40,000–50,000
- Revenue per listing a year
- $331K–$414K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #38 within Foot & Hand Care. It carries 29,834 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 96%
- Out of stock, average day
- 0.0%
- Average rank
- #38in Foot & Hand Care
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 29,834per listing
- Listings tracked
- 24
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Hand Soap Refills products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Amazon Basics Gentle & Mild Clear Liquid Hand Soap Refill Triclosan-Free Dermatologist-Tested pH Balanced Cruelty-Free 50 Fluid Ounces 1-Pack (Previously Solimo)
- Price
- $3.96
- Rating
- 4.6/5
- Reviews
- 44,326
- Age
- 4y ago

Softsoap Antibacterial Liquid Hand Soap Kitchen and Bathroom Hand Soap White Tea and Berry Scent 50 fl oz Refill
- Price
- $5.47
- Rating
- 4.6/5
- Reviews
- 21,276
- Age
- 6y ago

Softsoap Antibacterial Refill 50oz Crisp Clean Scent
- Price
- $4.96
- Rating
- 4.6/5
- Reviews
- 21,276
- Age
- 2y ago

MRS. MEYERS CLEAN DAY Hand Soap Refill Rain Water Scent 33 Fl Oz Bottle
- Price
- $7.83
- Rating
- 4.7/5
- Reviews
- 92,440
- Age
- 7y ago

Softsoap Milk & Honey Scented Liquid Hand Soap Refill 50 Ounce
- Price
- $5.25
- Rating
- 4.6/5
- Reviews
- 21,276
- Age
- 7y ago
Trending
estimated 90-day click momentum
Softsoap Moisturizing Liquid Hand Soap with New Easy Pour Spout Kitchen and Bathroom Hand Soap Warm Vanilla and Coconut Milk Scent 50 fl oz Refill
- Price
- $5.94
- Rating
- 4.7/5
- Reviews
- 248
- Age
- 1y ago

MRS. MEYERS CLEAN DAY Liquid Hand Soap Refill Cruelty Free and Biodegradable Hand Wash Made with Essential Oils Peony Scent 33 oz
- Price
- $8.91
- Rating
- 4.8/5
- Reviews
- 402
- Age
- 5y ago

Amazon Basics Liquid Hand Soap Refill Milk and Honey Scent Triclosan-Free pH Balanced Dermatologist Tested 50 Fluid Ounces 2-Pack (Previously Solimo)
- Price
- $8.12
- Rating
- 4.6/5
- Reviews
- 44,326
- Age
- 4y ago

Softsoap Antibacterial Liquid Hand Soap Kitchen and Bathroom Hand Soap White Tea and Berry Scent 50 fl oz Refill
- Price
- $5.47
- Rating
- 4.6/5
- Reviews
- 21,276
- Age
- 6y ago

Softsoap Antibacterial Refill 50oz Crisp Clean Scent
- Price
- $4.96
- Rating
- 4.6/5
- Reviews
- 21,276
- Age
- 2y ago
Newest
by launch date
Softsoap Moisturizing Liquid Hand Soap with New Easy Pour Spout Kitchen and Bathroom Hand Soap Warm Vanilla and Coconut Milk Scent 50 fl oz Refill
- Price
- $5.94
- Rating
- 4.7/5
- Reviews
- 248
- Age
- 1y ago

Softsoap Antibacterial Refill 50oz Crisp Clean Scent
- Price
- $4.96
- Rating
- 4.6/5
- Reviews
- 21,276
- Age
- 2y ago

Method Gel Hand Soap Refill Vetiver + Amber 34 Fl Oz (Pack of 1) (Packaging May Vary)
- Price
- $7.71
- Rating
- 4.6/5
- Reviews
- 965
- Age
- 2y ago

Softsoap Liquid Hand Soap Refill Soothing Clean Aloe Vera Fresh Scent - 1 gallon
- Price
- $17.82
- Rating
- 4.7/5
- Reviews
- 2,922
- Age
- 3y ago

Cleancult Liquid Hand Soap Refill - Lemon Verbena - Moisturizes Dry & Sensitive Skin - Made with Aloe Vera & Essential Oils - Eco Friendly - Paper-Based Packaging - 32 oz/1 Pack
- Price
- $6.32
- Rating
- 4.4/5
- Reviews
- 6,615
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
724
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
54%
Top 20: 96%
Open market
1%
- Amazon Basics39%
- Softsoap35%
- Mrs. MEYER'S21%
- Dial2%
- Soapbox1%
- Method1%
- Open — no brand owns it (1 brand, 1%)
Demand
Hand Soap Refills search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr · busiest ÷ quietest = 1.8×
Search terms
Top Hand Soap Refills search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hand soap refill1.9M/yr
- hand soap refills1.8M/yr
- soap refill474K/yr
- softsoap refill394K/yr
- liquid hand soap refill308K/yr
- soft soap refill hand soap182K/yr
- liquid soap refill152K/yr
- antibacterial hand soap refill149K/yr
- refillable hand soap82K/yr
- hand soap refill antibacterial46K/yr
Reviews and returns
What reviews say buyers love and hate about Hand Soap Refills
We read the reviews and the return reasons for every product selling here.
“comes out watery”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hand Soap Refills questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









