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Hand Soap Refills

Maybe

Shoppers spend an estimated $9.6M a year here. But the top 5 brands take 98% of clicks, so Hand Soap Refills is a Maybe.

Flapen Score
55
55 / 100
Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 48
Market size
$9.6M/yr5.9M searches / yr
90-day growth
+8.9%search demand this quarter
Competition
54%top-5 click share · 7 brands · 724 sellers

Flapen Score

Hand Soap Refills against its category

The dotted line is the Beauty & Personal Care average. Past it, Hand Soap Refills is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hand Soap Refills market on Amazon at a glance

Shoppers on Amazon United States searched for Hand Soap Refills 5.9M times last year and spent an estimated $9.6M. The top 5 brands take 98% of clicks. Demand peaks in Apr. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 19.5% of those searches ended in a purchase.

Shoppers searched for this 5.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 19.5% of those searches ended in a purchase. Searches in the last 90 days moved +8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9.6M a year.

Searches, last 12 months
5.9M
Growth, 90 days vs prior 90
+8.9%
Conversion, latest week
19.5%
Market size, estimated
$9.6Ma year
Peak month
April1.8× the quietest month
Top search term
hand soap refill1.9M searches a year

02 · Price

A sale here is worth $8.27.

Listings sell for $8.27 on average, from $3.61 to $27.81. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 40,000 to 50,000 of them. At $8.27 that is $331K to $414K a year per listing.

Average price
$8.27under the $15 to $100 sweet spot
Price range
$3.61–$27.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1,000,000 or moreAmazon's top range
Units per listing a year
40,000–50,000
Revenue per listing a year
$331K–$414K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #38 within Foot & Hand Care. It carries 29,834 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#38in Foot & Hand Care
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
29,834per listing
Listings tracked
24

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Hand Soap Refills products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

724

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

54%

Top 20: 96%

Open market

1%

  • Brand 139%
  • Brand 235%
  • Brand 321%
  • Brand 42%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Hand Soap Refills search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 1.8×

Search terms

Top Hand Soap Refills search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hand soap refill1.9M/yr
  • hand soap refills1.8M/yr
  • soap refill474K/yr
  • softsoap refill394K/yr
  • liquid hand soap refill308K/yr
  • soft soap refill hand soap182K/yr
  • liquid soap refill152K/yr
  • antibacterial hand soap refill149K/yr
  • refillable hand soap82K/yr
  • hand soap refill antibacterial46K/yr

Reviews and returns

What reviews say buyers love and hate about Hand Soap Refills

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Smell”
20%of negative reviews mention “Dilute/Watery”
0.2%of orders come back
“comes out watery”
A buyer, on “Dilute/Watery”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Hand Soap Refills questions

Answered from the same tracked data.