Is hand soap gallon profitable to sell on Amazon United States?

The niche generates $409K/yr across 30 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +12.3%. Flapen's verdict: Worth a look (60/100).

How competitive is the hand soap gallon niche?

11 brands and 170 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in hand soap gallon?

Top complaints mined from reviews: Smell, Dilute/Watery, Thickness. The return rate is 0.2%.

When does demand for hand soap gallon peak?

Demand peaks in Oct; the busiest month runs 5.3× the quietest.

What does it cost to enter the hand soap gallon niche?

Listings span $3.96–$66.44; the average listing price is $21.51 (sweet spot $15–$100). The average incumbent carries 10,160 reviews — the moat a new listing must climb.

hand soap gallon

Worth a look

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible14.1%

search→purchase rate — share of searches ending in a sale

Avg price

Great$21.51

avg listing price — sweet spot $15–$100

Price range

Great$3.96–$66.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Market size

Good$409K

$409K/yr · 135K searches

Growth

Okay+12.3%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Review moat

Bad10,159.5

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, hand soap gallon is a $409K/yr Amazon United States market (135K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Oct. Verdict: Worth a look — 60/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

hand soap gallon market data

Units sold / yr: 20K–25K; avg 500–750/product
Revenue / yr: $430K–$538K; units × avg price
Conversion rate: 14.1%
Avg BSR: #144
Page quality: 0%
Prime: 87%
Sponsored: 93%
Out of stock: 0.0%
Avg brand age: 77 months
Avg seller age: 153 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 rising

Sellers

170

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

45%

Top 20: 89%

Open market

Ginger Lily Farms51%
Amazon Basics15%
Dial8%
Softsoap8%
Genuine Joe5%
Clean Revolution4%
Open — no brand owns it (5 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +12.3% search growth over the last 90 days.

Peak months: Oct · busiest ÷ quietest = 5.3×

Open Trend

Top hand soap gallon search terms

hand soap gallon31K/yr +9.4%10.1% conv.
gallon hand soap24K/yr +15.5%9.5% conv.
ginger lily farms hand soap22K/yr +9.9%14.0% conv.
hand soap refill gallon8K/yr +24.1%8.2% conv.
commercial hand soap10K/yr -7.6%5.7% conv.
gallon hand soap refill8K/yr +27.2%10.0% conv.
bulk hand soap refill gallon4K/yr +554.6%7.0% conv.
hand soap gallon refill7K/yr -19.1%12.3% conv.
hand soap 1 gallon5K/yr +3.5%10.2% conv.
gallon soap refill3K/yr +6.6%8.2% conv.

All search terms

Top hand soap gallon products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ginger Lily Farms Club & Fitness Conditioning Liquid Hand Soap Refill 100% Vegan & Cruelty-Free Fragrance Free 1 Gallon (128 fl oz)

Ginger Lily Farms$19.604.6★1,209 rev

Ginger Lily Farms Botanicals All-Purpose Liquid Hand Soap Refill Fragrance Free 100% Vegan & Cruelty-Free 1 Gallon

Ginger Lily Farms$23.794.6★8,526 rev

Amazon Basics Gentle & Mild Clear Liquid Hand Soap Refill Triclosan-Free Dermatologist-Tested pH Balanced 50 Fl Oz 2-Pack (Previously Solimo)

Amazon Basics$7.544.6★44,530 rev

Ginger Lily Farms Club & Fitness Conditioning Liquid Hand Soap Refill 100% Vegan & Cruelty-Free Rain Water Scent 1 Gallon (128 fl oz)

Ginger Lily Farms$19.574.6★1,209 rev

Dial Liquid Hand Soap 1 Gallon

Dial$22.724.7★7,788 rev

Newest

by launch date

Crystalino Lavender Essential Oil Gallon Liquid Hand Soap Refill (1 Gal) Non-Toxic Bathroom Hand Wash Soap Bulk Non-Antibacterial Jabon Para Manos handsoap gallon bulk refill deals

Crystalino$22.2125 rev

1y ago

Ginger Lily Farms Club & Fitness Conditioning Liquid Hand Soap Refill 100% Vegan & Cruelty-Free Rain Water Scent 1 Gallon (128 fl oz)

Ginger Lily Farms$19.571,209 rev

2y ago

Ginger Lily Farms Botanicals All-Purpose Conditioning Liquid Hand Soap Refill 100% Vegan & Cruelty-Free Lavender Chamomile Scent 1 Gallon (128 fl oz)

Ginger Lily Farms$23.698,526 rev

2y ago

Ginger Lily Farms Club & Fitness Conditioning Liquid Hand Soap Refill 100% Vegan & Cruelty-Free Citrus Scent 1 Gallon (128 fl oz)

Ginger Lily Farms$19.431,209 rev

2y ago

Clean Revolution Liquid Gel Hand Soap Refill with Real Essential Oils Sulfate-Free Gel Hand Wash Moisturizing Bulk Refill Non-Toxic Formula Made in the USA (Natural Lavender) 128 Fl Oz

Clean Revolution$20.08618 rev

2y ago

What buyers say about hand soap gallon

What buyers praise and complain about, mined from review topics.

What buyers love

Smell30%

“Light fragrance”

Value For Money16%

“Great buy”

Quality-Overall9%

“The quality is awesome, the scent is fantastic, super gentle and effective”

Cleansing5%

“Fresh and Clean”

Advertised Vs Actual Product4%

“AS DESCRIBED”

Ease Of Cleaning4%

“Does clean well”

Soft Feel4%

“Soft hands”

Lather3%

“Good lather”

Dispensing Mechanism3%

“Works well in my dispenser”

Moist/Dry2%

“Moisturizer is good”

What buyers complain about

Smell20%

“Weird smell”

Dilute/Watery17%

“A bit more watery than expected”

Thickness6%

“Not as thick as expected”

Lather5%

“it does not form a good lather”

Allergies4%

“Allergic reaction”

Moist/Dry4%

“Not moisturizing,”

Quality-Overall4%

“Low quality”

Value For Money3%

“Priced a little high”

Leak-Proof3%

“was leaking”

Ease Of Cleaning3%

“Does not effectively clean”

Top return reasons

Leak-Proof32%

Smell22%

Size-Overall9%

Advertised Vs Actual Product8%

Value For Money5%

Motor Power3%

Dilute/Watery3%

Color2%

Dispensing Mechanism2%

Defective Material/Parts2%

Common questions

Is hand soap gallon profitable to sell on Amazon United States?: The niche generates $409K/yr across 30 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +12.3%. Flapen's verdict: Worth a look (60/100).
How competitive is the hand soap gallon niche?: 11 brands and 170 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in hand soap gallon?: Top complaints mined from reviews: Smell, Dilute/Watery, Thickness. The return rate is 0.2%.
When does demand for hand soap gallon peak?: Demand peaks in Oct; the busiest month runs 5.3× the quietest.
What does it cost to enter the hand soap gallon niche?: Listings span $3.96–$66.44; the average listing price is $21.51 (sweet spot $15–$100). The average incumbent carries 10,160 reviews — the moat a new listing must climb.

hand soap gallon

hand soap gallon market data

Competition & brand share

Demand & seasonality

Top hand soap gallon search terms

Top hand soap gallon products on Amazon

Top sellers

Newest

Trending

What buyers say about hand soap gallon

What buyers love

What buyers complain about

Top return reasons

Common questions

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