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Hand Soap and Lotion Set

Maybe

Products sell for $31.66 on average, inside the sweet spot. But demand is soft, at -7.9% this quarter, so Hand Soap and Lotion Set is a Maybe.

Flapen Score
58
58 / 100
Top 12% of 10,978 Beauty & Personal Care niches · +10 vs the category median of 48
Market size
$205K/yr338K searches / yr
90-day growth
-7.9%search demand this quarter
Competition
31%top-5 click share · 34 brands · 71 sellers

Flapen Score

Hand Soap and Lotion Set against its category

The dotted line is the Beauty & Personal Care average. Past it, Hand Soap and Lotion Set is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hand Soap and Lotion Set market on Amazon at a glance

Shoppers on Amazon United States searched for Hand Soap and Lotion Set 338K times last year and spent an estimated $205K. The top 5 brands take 48% of clicks. Demand peaks in Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 338K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $205K a year.

Searches, last 12 months
338K
Growth, 90 days vs prior 90
-7.9%
Conversion, latest week
1.9%
Market size, estimated
$205Ka year
Peak month
December1.9× the quietest month
Top search term
hand soap and lotion set140K searches a year

02 · Price

A sale here is worth $31.66.

Listings sell for $31.66 on average, from $4.27 to $139.18. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $31.66 that is $3K to $8K a year per listing.

Average price
$31.66inside the $15 to $100 sweet spot
Price range
$4.27–$139.18
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #887 within Foot & Hand Care. It carries 992 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
97%
Out of stock, average day
7.2%
Average rank
#887in Foot & Hand Care
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
992per listing
Listings tracked
63

04 · Newcomers

5 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
5Amazon's first-year sales bar
Average brand age
53 months

Products

Top Hand Soap and Lotion Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

34 falling

Sellers

71

Top-5 brand share

48%

Top 20: 91%

Top-5 click share

31%

Top 20: 68%

Open market

46%

  • Brand 115%
  • Brand 210%
  • Brand 39%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Hand Soap and Lotion Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Black Friday '24Holiday '24Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Search terms

Top Hand Soap and Lotion Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hand soap and lotion set140K/yr
  • soap and lotion set40K/yr
  • hand soap and lotion19K/yr
  • hand soap and lotion set for bathroom19K/yr
  • hand wash and lotion set14K/yr
  • bathroom soap and lotion set13K/yr
  • hand soap lotion set10K/yr
  • hand soap and lotion set with tray6K/yr
  • kitchen hand soap and lotion set8K/yr
  • luxury hand soap and lotion sets7K/yr

Reviews and returns

What reviews say buyers love and hate about Hand Soap and Lotion Set

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Smell”
18%of negative reviews mention “Smell”
1.2%of orders come back
“Awful smell”
A buyer, on “Smell”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Hand Soap and Lotion Set questions

Answered from the same tracked data.