Hand Soap

Shoppers searched for this 22.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.1% of those searches ended in a purchase. Searches in the last 90 days moved +7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30.5M a year.

Searches, last 12 months

22.0M

Growth, 90 days vs prior 90

+7.8%

Conversion, latest week

15.1%

Market size, estimated

$30.5Ma year

Peak month

July1.2× the quietest month

Top search term

hand soap11.3M searches a year

Listings sell for $9.18 on average, from $1.25 to $29.90. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 40,000 to 50,000 of them. At $9.18 that is $367K to $459K a year per listing.

Average price

$9.18under the $15 to $100 sweet spot

Price range

$1.25–$29.90

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1,000,000 or moreAmazon's top range

Units per listing a year

40,000–50,000

Revenue per listing a year

$367K–$459K

Returns

0.2%of orders · Amazon United States median 2.1%

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #33 within Cleansers. It carries 37,597 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

65%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#33in Cleansers

Average rating

4.68 starsAmazon United States average 4.42 stars

Average reviews

37,597per listing

Listings tracked

49

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

76 months