Skip to content

Hand Scrub

Maybe

An estimated 0.5% of orders come back. But shoppers spend an estimated $77K a year here, so Hand Scrub is a Maybe.

Flapen Score
58
58 / 100
Top 12% of 10,978 Beauty & Personal Care niches · +10 vs the category median of 48
Market size
$77K/yr127K searches / yr
90-day growth
+28.7%search demand this quarter
Competition
42%top-5 click share · 25 brands · 96 sellers

Flapen Score

Hand Scrub against its category

The dotted line is the Beauty & Personal Care average. Past it, Hand Scrub is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hand Scrub market on Amazon at a glance

Shoppers on Amazon United States searched for Hand Scrub 127K times last year and spent an estimated $77K. The top 5 brands take 64% of clicks. Demand peaks in Nov–Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +28.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.

Searches, last 12 months
127K
Growth, 90 days vs prior 90
+28.7%
Conversion, latest week
3.8%
Market size, estimated
$77Ka year
Peak month
December1.8× the quietest month
Top search term
pretty feet and hands rough skin remover original24K searches a year

02 · Price

A sale here is worth $15.72.

Listings sell for $15.72 on average, from $3.35 to $50.76. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,250 to 1,500 of them. At $15.72 that is $20K to $24K a year per listing.

Average price
$15.72inside the $15 to $100 sweet spot
Price range
$3.35–$50.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
1,250–1,500
Revenue per listing a year
$20K–$24K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #174 within Foot & Hand Care. It carries 14,495 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
85%
Out of stock, average day
11.5%
Average rank
#174in Foot & Hand Care
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
14,495per listing
Listings tracked
41

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
61 months

Products

Top Hand Scrub products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

25 rising

Sellers

96

Top-5 brand share

64%

Top 20: 96%

Top-5 click share

42%

Top 20: 79%

Open market

32%

  • Brand 138%
  • Brand 28%
  • Brand 38%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Hand Scrub search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KPrime Day '24Spike '24Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Hand Scrub search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pretty feet and hands rough skin remover original24K/yr
  • hand exfoliator23K/yr
  • pretty feet20K/yr
  • pretty feet and hands14K/yr
  • amlactin ultra smoothing6K/yr
  • pretty hands and feet rough skin remover8K/yr
  • amlactin ultra smoothing cream9K/yr
  • pretty hands and feet11K/yr
  • amlactin ultra4K/yr
  • pretty feet foot peel3K/yr

Reviews and returns

What reviews say buyers love and hate about Hand Scrub

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Soft Feel”
15%of negative reviews mention “Functionality-Overall”
0.5%of orders come back
“DID NOT WORK”
A buyer, on “Functionality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Hand Scrub questions

Answered from the same tracked data.