Hand Mask
MaybeAn estimated 0.5% of orders come back. But demand is soft, at -37.8% this quarter, so Hand Mask is a Maybe.
- Flapen Score
- 55 / 100Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 4855
- Market size
- $886K/yr850K searches / yr
- 90-day growth
- -37.8%search demand this quarter
- Competition
- 58%top-5 click share · 18 brands · 46 sellers
Flapen Score
Hand Mask against its category
The dotted line is the Beauty & Personal Care average. Past it, Hand Mask is stronger. Inside it, weaker.
Market
The Hand Mask market on Amazon at a glance
Shoppers on Amazon United States searched for Hand Mask 850K times last year and spent an estimated $886K. The top 5 brands take 71% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 7.3% of those searches ended in a purchase.
Shoppers searched for this 850K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -37.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $886K a year.
- Searches, last 12 months
- 850K
- Growth, 90 days vs prior 90
- -37.8%
- Conversion, latest week
- 7.3%
- Market size, estimated
- $886Ka year
- Peak month
- December5.5× the quietest month
- Top search term
- hand mask441K searches a year
02 · Price
A sale here is worth $14.25.
Listings sell for $14.25 on average, from $3.66 to $29.80. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At $14.25 that is $43K to $57K a year per listing.
- Average price
- $14.25under the $15 to $100 sweet spot
- Price range
- $3.66–$29.80
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $43K–$57K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #16 within Foot & Hand Care. It carries 3,602 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 0.7%
- Average rank
- #16in Foot & Hand Care
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 3,602per listing
- Listings tracked
- 26
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Hand Mask products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 rising
Sellers
46
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
58%
Top 20: 94%
Open market
25%
- Brand 129%
- Brand 221%
- Brand 310%
- Brand 46%
- Brand 56%
- Brand 64%
Demand
Hand Mask search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 5.5×
Search terms
Top Hand Mask search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hand mask441K/yr
- hand masks moisturizing glove114K/yr
- hand masks88K/yr
- hand mask gloves43K/yr
- aveeno hand mask29K/yr
- hand mask for dry cracked hands24K/yr
- hand mask korean12K/yr
- hand mask bulk12K/yr
- collagen gloves for hands10K/yr
- korean hand mask11K/yr
Reviews and returns
What reviews say buyers love and hate about Hand Mask
We read the reviews and the return reasons for every product selling here.
“They were dry”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hand Mask questions
Answered from the same tracked data.









