hand lotion refill
Worth a lookShows low returns (0.4%), but soft demand (-11.8% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.63avg listing price — sweet spot $15–$100
Price range
Good$4.15–$38.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$411K$411K/yr · 233K searches
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Review moat
Okay3,139.09avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, hand lotion refill is a $411K/yr Amazon United States market (233K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan–Feb–Oct. Verdict: Worth a look — 55/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
hand lotion refill market data
- Units sold / yr
- 20K–25K
- avg 500–750/product
- Revenue / yr
- $353K–$441K
- units × avg price
- Conversion rate
- 10.0%
- Avg BSR
- #323
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 4.6%
- Avg brand age
- 75 months
- Avg seller age
- 136 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
39
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
54%
Top 20: 99%
Open market
12%
- Amazon Basics58%
- Amazon Essentials9%
- Ginger Lily Farms8%
- CeraVe5%
- INFUSÉ5%
- Public Goods4%
- Open — no brand owns it (6 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.8% search growth over the last 90 days.Peak months: Jan, Feb, Oct · busiest ÷ quietest = 3.1×
Top hand lotion refill search terms
- hand lotion refill41K/yr
- amazon basics lotion39K/yr
- lotion refill32K/yr
- amazon lotion33K/yr
- amazon body lotion13K/yr
- amazon basics body lotion10K/yr
- body lotion refill9K/yr
- lotion amazon basics10K/yr
- lotion refill pouch8K/yr
- hand lotion refill for dispenser8K/yr
Top hand lotion refill products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics Body Lotion For Dry Skin with Vitamins B5 & E Clean Scent 16 fl oz (Previously Solimo)
Amazon Basics$4.284.5★9,293 rev
Amazon Basics Moisturizing Cocoa Butter Body Lotion for Dry Skin Non-Greasy Paraben Free Lightly Scented 20.3 Fl Oz
Amazon Basics$4.154.4★6,249 rev
Amazon Essentials Hydrating Body Lotion with Aloe Vera Hypoallergenic Formula for Daily Use 20.3 Fl Oz
Amazon Essentials$4.534.4★64 rev
Amazon Basics Daily Moisturizing Oatmeal Body Lotion Fragrance Free Non-Greasy Fast-Absorbing Non-Comedogenic Colloidal Oatmeal Skin Protectant 18 Fl Oz (Pack of 1) (Previously Solimo)
Amazon Basics$5.824.5★1,388 rev
CeraVe Moisturizing Cream Body and Face Moisturizer for Dry Skin Body Cream with Hyaluronic Acid and Ceramides Daily Moisturizer Oil-Free Fragrance Free Non-Comedogenic 16 Ounce Refill
CeraVe$18.194.8★130 rev
Newest
by launch dateAmazon Essentials Hydrating Body Lotion with Aloe Vera Hypoallergenic Formula for Daily Use 20.3 Fl Oz
Amazon Essentials$4.5364 rev
Maison Louis Marie - No.04 Bois de Balincourt Natural Body + Hand Lotion Refill | Luxury Clean Beauty + Non-Toxic Fragrance (16.2 fl oz | 480 ml)
Maison Louis Marie$38.94127 rev
CeraVe Moisturizing Cream Body and Face Moisturizer for Dry Skin Body Cream with Hyaluronic Acid and Ceramides Daily Moisturizer Oil-Free Fragrance Free Non-Comedogenic 16 Ounce Refill
CeraVe$18.19130 rev
INFUS 1 Liter Lotion Refill Bag For Soap Dispensers | Bulk Toiletries for Vacation Rentals and Home Bathroom Showers | White Tea and Coconut | Single
INFUSÉ$18.1524 rev
Terra Pure Spa Collection 1 Liter Lotion Refill Bag For Soap Dispensers | Bulk Toiletries for Vacation Rentals and Home Bathroom Showers | Green Tea Lemongrass | Single
Terra Pure$18.2917 rev
Trending
90-day click momentumAmazon Essentials Hydrating Body Lotion with Aloe Vera Hypoallergenic Formula for Daily Use 20.3 Fl Oz
Amazon Essentials$4.534.4★
Amazon Basics Ultra Moisturizing Skin Cream for Dry & Sensitive Skin Dermatologist Tested Fragrance Free Not Tested on Animals Made in USA 16 Ounce 4-Pack (Previously Solimo)
Amazon Basics$24.024.5★
CeraVe Moisturizing Cream Body and Face Moisturizer for Dry Skin Body Cream with Hyaluronic Acid and Ceramides Daily Moisturizer Oil-Free Fragrance Free Non-Comedogenic 16 Ounce Refill
CeraVe$18.194.8★
INFUS 1 Liter Lotion Refill Bag For Soap Dispensers | Bulk Toiletries for Vacation Rentals and Home Bathroom Showers | White Tea and Coconut | Single
INFUSÉ$18.154.7★
Public Goods Body & Hand Lotion for Women & Men | Natural Moisturizing Daily Lotion for Dry & Itchy Skin | Paraben & Sulfate Free | Made with Organic Essential Oils | Made in Canada | 34 Fl Oz Refill
Public Goods$36.974.3★
What buyers say about hand lotion refill
What buyers praise and complain about, mined from review topics.What buyers love
“pleasing fragrance”
“Fair price”
“Very moisturizing”
“Silky Smooth”
“Excellent Product”
“Relieved my very dry skin”
“Absorbs very well”
“As Advertised”
“it works well on sensitive skin”
“Super thick”
What buyers complain about
“Bad smell”
“Not moisturizing”
“PUMP broken”
“While being a thick cream”
“Low Quality”
“soap container leaked in shipping box”
“Not for dry skin”
“its watery like”
“it seems to irritate it”
“Just a bit pricey”
Top return reasons
Common questions
- Is hand lotion refill profitable to sell on Amazon United States?
- The niche generates $411K/yr across 22 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -11.8%. Flapen's verdict: Worth a look (55/100).
- How competitive is the hand lotion refill niche?
- 12 brands and 39 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in hand lotion refill?
- Top complaints mined from reviews: Smell, Moist/Dry, Motor Power. The return rate is 0.4%.
- When does demand for hand lotion refill peak?
- Demand peaks in Jan–Feb–Oct; the busiest month runs 3.1× the quietest.
- What does it cost to enter the hand lotion refill niche?
- Listings span $4.15–$38.94; the average listing price is $17.63 (sweet spot $15–$100). The average incumbent carries 3,139 reviews — the moat a new listing must climb.