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Hand Lotion Pump

Maybe

An estimated 0.4% of orders come back. But demand is soft, at -27.6% this quarter, so Hand Lotion Pump is a Maybe.

Flapen Score
50
50 / 100
Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 48
Market size
$320K/yr405K searches / yr
90-day growth
-27.6%search demand this quarter
Competition
53%top-5 click share · 14 brands · 200 sellers

Flapen Score

Hand Lotion Pump against its category

The dotted line is the Beauty & Personal Care average. Past it, Hand Lotion Pump is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hand Lotion Pump market on Amazon at a glance

Shoppers on Amazon United States searched for Hand Lotion Pump 405K times last year and spent an estimated $320K. The top 5 brands take 79% of clicks. Demand peaks in Feb–Sep. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 405K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -27.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $320K a year.

Searches, last 12 months
405K
Growth, 90 days vs prior 90
-27.6%
Conversion, latest week
5.2%
Market size, estimated
$320Ka year
Peak month
February5.1× the quietest month
Top search term
hand lotion pump133K searches a year

02 · Price

A sale here is worth $15.28.

Listings sell for $15.28 on average, from $4.27 to $53.00. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At $15.28 that is $8K to $11K a year per listing.

Average price
$15.28inside the $15 to $100 sweet spot
Price range
$4.27–$53.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
$8K–$11K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #340 within Foot & Hand Care. It carries 15,291 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
92%
Out of stock, average day
3.4%
Average rank
#340in Foot & Hand Care
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
15,291per listing
Listings tracked
24

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
77 months

Products

Top Hand Lotion Pump products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

200

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

53%

Top 20: 93%

Open market

18%

  • Brand 153%
  • Brand 215%
  • Brand 34%
  • Brand 44%
  • Brand 53%
  • Brand 63%

Demand

Hand Lotion Pump search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Feb, Sep · busiest ÷ quietest = 5.1×

Search terms

Top Hand Lotion Pump search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hand lotion pump133K/yr
  • hand lotion for bathroom28K/yr
  • mrs meyers hand lotion27K/yr
  • hand lotion with pump26K/yr
  • meyers hand lotion23K/yr
  • hand cream pump31K/yr
  • mrs meyers lotion16K/yr
  • pump hand lotion15K/yr
  • meyers lotion10K/yr
  • okeeffes skin repair body lotion16K/yr

Reviews and returns

What reviews say buyers love and hate about Hand Lotion Pump

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Smell”
30%of negative reviews mention “Smell”
0.4%of orders come back
“Not fragrance free”
A buyer, on “Smell”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Hand Lotion Pump questions

Answered from the same tracked data.