Hand Lotion Pump
MaybeAn estimated 0.4% of orders come back. But demand is soft, at -27.6% this quarter, so Hand Lotion Pump is a Maybe.
- Flapen Score
- 50 / 100Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 4850
- Market size
- $320K/yr405K searches / yr
- 90-day growth
- -27.6%search demand this quarter
- Competition
- 53%top-5 click share · 14 brands · 200 sellers
Flapen Score
Hand Lotion Pump against its category
The dotted line is the Beauty & Personal Care average. Past it, Hand Lotion Pump is stronger. Inside it, weaker.
Market
The Hand Lotion Pump market on Amazon at a glance
Shoppers on Amazon United States searched for Hand Lotion Pump 405K times last year and spent an estimated $320K. The top 5 brands take 79% of clicks. Demand peaks in Feb–Sep. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 5.2% of those searches ended in a purchase.
Shoppers searched for this 405K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -27.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $320K a year.
- Searches, last 12 months
- 405K
- Growth, 90 days vs prior 90
- -27.6%
- Conversion, latest week
- 5.2%
- Market size, estimated
- $320Ka year
- Peak month
- February5.1× the quietest month
- Top search term
- hand lotion pump133K searches a year
02 · Price
A sale here is worth $15.28.
Listings sell for $15.28 on average, from $4.27 to $53.00. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At $15.28 that is $8K to $11K a year per listing.
- Average price
- $15.28inside the $15 to $100 sweet spot
- Price range
- $4.27–$53.00
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $8K–$11K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #340 within Foot & Hand Care. It carries 15,291 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 92%
- Out of stock, average day
- 3.4%
- Average rank
- #340in Foot & Hand Care
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 15,291per listing
- Listings tracked
- 24
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 77 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 77 months
Products
Top Hand Lotion Pump products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
200
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
53%
Top 20: 93%
Open market
18%
- Brand 153%
- Brand 215%
- Brand 34%
- Brand 44%
- Brand 53%
- Brand 63%
Demand
Hand Lotion Pump search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Sep · busiest ÷ quietest = 5.1×
Search terms
Top Hand Lotion Pump search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hand lotion pump133K/yr
- hand lotion for bathroom28K/yr
- mrs meyers hand lotion27K/yr
- hand lotion with pump26K/yr
- meyers hand lotion23K/yr
- hand cream pump31K/yr
- mrs meyers lotion16K/yr
- pump hand lotion15K/yr
- meyers lotion10K/yr
- okeeffes skin repair body lotion16K/yr
Reviews and returns
What reviews say buyers love and hate about Hand Lotion Pump
We read the reviews and the return reasons for every product selling here.
“Not fragrance free”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hand Lotion Pump questions
Answered from the same tracked data.









