Hand Cream Mini

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -28.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.

Searches, last 12 months

60K

Growth, 90 days vs prior 90

-28.8%

Conversion, latest week

4.3%

Market size, estimated

$24Ka year

Peak month

December8.5× the quietest month

Top search term

small lotions for gifts20K searches a year

Listings sell for $9.22 on average, from $3.89 to $17.55. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $9.22 that is $922 to $2K a year per listing.

Average price

$9.22under the $15 to $100 sweet spot

Price range

$3.89–$17.55

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$922–$2K

Returns

0.6%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #350 within Foot & Hand Care. It carries 4,601 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

90%

Out of stock, average day

3.0%

Average rank

#350in Foot & Hand Care

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

4,601per listing

Listings tracked

30

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

1Amazon's first-year sales bar

Average brand age

51 months