Hand Cream

Shoppers searched for this 8.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -23.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.9M a year.

Searches, last 12 months

8.3M

Growth, 90 days vs prior 90

-23.8%

Conversion, latest week

7.2%

Market size, estimated

$6.9Ma year

Peak month

December4.1× the quietest month

Top search term

hand cream2.6M searches a year

Listings sell for $11.69 on average, from $2.01 to $33.12. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 10,000 to 12,500 of them. At $11.69 that is $117K to $146K a year per listing.

Average price

$11.69under the $15 to $100 sweet spot

Price range

$2.01–$33.12

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

600K–800K

Units per listing a year

10,000–12,500

Revenue per listing a year

$117K–$146K

Returns

0.4%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #94 within Foot & Hand Care. It carries 16,124 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

100%

Out of stock, average day

0.5%

Average rank

#94in Foot & Hand Care

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

16,124per listing

Listings tracked

58

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

71 months