Hand Care

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -29.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months

97K

Growth, 90 days vs prior 90

-29.9%

Conversion, latest week

2.7%

Market size, estimated

$45Ka year

Peak month

December4.6× the quietest month

Top search term

hand spa20K searches a year

Listings sell for $16.99 on average, from $3.48 to $56.24. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $16.99 that is $0 to $2K a year per listing.

Average price

$16.99inside the $15 to $100 sweet spot

Price range

$3.48–$56.24

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

0.6%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #57 within Foot & Hand Care. It carries 7,932 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

2.7%

Average rank

#57in Foot & Hand Care

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

7,932per listing

Listings tracked

54

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

53 months