Hand and Foot Mask
FailShoppers spend an estimated $64K a year here, so Hand and Foot Mask is a Fail.
- Flapen Score
- 43 / 100Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 4843
- Market size
- $64K/yr71K searches / yr
- 90-day growth
- -13.3%search demand this quarter
- Competition
- 56%top-5 click share · 14 brands · 35 sellers
Flapen Score
Hand and Foot Mask against its category
The dotted line is the Beauty & Personal Care average. Past it, Hand and Foot Mask is stronger. Inside it, weaker.
Market
The Hand and Foot Mask market on Amazon at a glance
Shoppers on Amazon United States searched for Hand and Foot Mask 71K times last year and spent an estimated $64K. The top 5 brands take 84% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 5.3% of those searches ended in a purchase.
Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.
- Searches, last 12 months
- 71K
- Growth, 90 days vs prior 90
- -13.3%
- Conversion, latest week
- 5.3%
- Market size, estimated
- $64Ka year
- Peak month
- December3.8× the quietest month
- Top search term
- hand and foot mask30K searches a year
02 · Price
A sale here is worth $16.91.
Listings sell for $16.91 on average, from $3.66 to $29.80. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $16.91 that is $2K to $4K a year per listing.
- Average price
- $16.91inside the $15 to $100 sweet spot
- Price range
- $3.66–$29.80
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #70 within Foot & Hand Care. It carries 3,391 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 12.3%
- Average rank
- #70in Foot & Hand Care
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 3,391per listing
- Listings tracked
- 23
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Hand and Foot Mask products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
35
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
56%
Top 20: 98%
Open market
12%
- Brand 136%
- Brand 217%
- Brand 316%
- Brand 48%
- Brand 57%
- Brand 63%
- Open — no brand owns it (8 brands, 12%)
Demand
Hand and Foot Mask search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.8×
Search terms
Top Hand and Foot Mask search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hand and foot mask30K/yr
- hand and feet mask10K/yr
- foot and hand mask7K/yr
- hand and foot masks7K/yr
- feet and hand masks4K/yr
- hand and foot mask set6K/yr
- hand and feet masks3K/yr
- foot and hand mask set4K/yr
Reviews and returns
What reviews say buyers love and hate about Hand and Foot Mask
We read the reviews and the return reasons for every product selling here.
“Not user friendly”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hand and Foot Mask questions
Answered from the same tracked data.









