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Hand and Foot Mask

Fail

Shoppers spend an estimated $64K a year here, so Hand and Foot Mask is a Fail.

Flapen Score
43
43 / 100
Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 48
Market size
$64K/yr71K searches / yr
90-day growth
-13.3%search demand this quarter
Competition
56%top-5 click share · 14 brands · 35 sellers

Flapen Score

Hand and Foot Mask against its category

The dotted line is the Beauty & Personal Care average. Past it, Hand and Foot Mask is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hand and Foot Mask market on Amazon at a glance

Shoppers on Amazon United States searched for Hand and Foot Mask 71K times last year and spent an estimated $64K. The top 5 brands take 84% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
-13.3%
Conversion, latest week
5.3%
Market size, estimated
$64Ka year
Peak month
December3.8× the quietest month
Top search term
hand and foot mask30K searches a year

02 · Price

A sale here is worth $16.91.

Listings sell for $16.91 on average, from $3.66 to $29.80. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $16.91 that is $2K to $4K a year per listing.

Average price
$16.91inside the $15 to $100 sweet spot
Price range
$3.66–$29.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #70 within Foot & Hand Care. It carries 3,391 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
12.3%
Average rank
#70in Foot & Hand Care
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
3,391per listing
Listings tracked
23

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Hand and Foot Mask products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

35

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

56%

Top 20: 98%

Open market

12%

  • Brand 136%
  • Brand 217%
  • Brand 316%
  • Brand 48%
  • Brand 57%
  • Brand 63%
  • Open — no brand owns it (8 brands, 12%)

Demand

Hand and Foot Mask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Hand and Foot Mask search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hand and foot mask30K/yr
  • hand and feet mask10K/yr
  • foot and hand mask7K/yr
  • hand and foot masks7K/yr
  • feet and hand masks4K/yr
  • hand and foot mask set6K/yr
  • hand and feet masks3K/yr
  • foot and hand mask set4K/yr

Reviews and returns

What reviews say buyers love and hate about Hand and Foot Mask

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Soft Feel”
14%of negative reviews mention “Ease Of Use”
0.5%of orders come back
“Not user friendly”
A buyer, on “Ease Of Use”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Hand and Foot Mask questions

Answered from the same tracked data.