hanalei lip treatment
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great$17.18avg listing price — sweet spot $15–$100
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Price range
Good$7.65–$36.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$259K$259K/yr · 196K searches
Review moat
Okay2,088avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-3.7%90-day search growth — must beat 0% to launch
Competition
Bad86%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, hanalei lip treatment is a $259K/yr Amazon United States market (196K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Dec. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
hanalei lip treatment market data
- Units sold / yr
- 15K–20K
- avg 2,000–2,500/product
- Revenue / yr
- $258K–$344K
- units × avg price
- Conversion rate
- 7.7%
- Avg BSR
- #201
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 44%
- Out of stock
- 0.0%
- Avg brand age
- 54 months
- Avg seller age
- 132 days
Competition & brand share
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
28
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
0%
- Topicals57%
- Hawaiian Tropic30%
- Hanalei10%
- EADEM3%
Demand & seasonality
Weekly Amazon search volume, last 73 weeks — -3.7% search growth over the last 90 days.Peak months: Jul, Dec · busiest ÷ quietest = 3.0×
Top hanalei lip treatment search terms
- topicals lip balm75K/yr
- hawaiian tropic lip balm16K/yr
- hanalei lip treatment22K/yr
- hawaiian tropic lip balm spf 306K/yr
- tropical lip balm12K/yr
- topicals lip gloss10K/yr
- hanalei9K/yr
- topicals lip7K/yr
- hawaiian tropic lip3K/yr
- hawaiian tropic lip balm spf 454K/yr
Top hanalei lip treatment products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Topicals Slick Salve Mint Glossy Lip Balm | Soothes Discomfort Strengthens Barrier and Provides Lasting Hydration & Relief | Vegan Paraben-Free Formula with Hyaluronic Acid and Ceramides (0.5 Fl Oz)
Topicals$15.534.5★1,300 rev
Hanalei Lip Treatment for Dry Chapped Lips Intensive Overnight Moisturizer with Kukui Oil Shea Butter & Grapeseed Oil Hydrating Balm for Healing Cracks Clear Tint Full-Size 15g Cruelty-Free
Hanalei$16.494.5★11,442 rev
Hawaiian Tropic Lip Sunscreen SPF 30 Island Coconut | SPF Lip Balm Beach Essentials Travel Size Sunscreen for Lips 0.3 oz
Hawaiian Tropic$8.114.4★509 rev
Hawaiian Tropic Lip Balm Pack of 3 Sunscreen Lip Balm SPF 30 Tropical Flavor 4 g
Hawaiian Tropic$10.794.7★305 rev
Hawaiian Tropic Tropical Lip Balm SPF 30 | SPF Lip Balm Beach Essentials Travel Sunscreen for Lips Beach Necessities Summer Essentials Sunblock for Lips Sun Protection 0.14oz (Pack of 10)
Hawaiian Tropic$22.614.7★282 rev
Newest
by launch date
Hawaiian Tropic Lip Balm Island Coconut SPF 30 0.35oz each Twin Pack
Hawaiian Tropic$13.33509 rev
Topicals Slick Salve Mint Glossy Lip Balm | Soothes Discomfort Strengthens Barrier & Provides Lasting Hydration & Relief | Vegan Paraben-Free Formula w/Hyaluronic Acid (3 Pack 0.5 Fl Oz Each)
Topicals$36.271,300 rev
Hawaiian Tropic Lip Sunscreen SPF 30 Island Coconut | SPF Lip Balm Beach Essentials Travel Size Sunscreen for Lips 0.3 oz
Hawaiian Tropic$8.11509 rev
Hawaiian Tropic Lip Sunscreen SPF 30 Pineapple | SPF Lip Balm Beach Essentials Travel Size Sunscreen for Lips 0.3 oz
Hawaiian Tropic$7.65509 rev
EADEM Le Chouchou Lip Softening Balm Lip Gloss for Women Overnight Hydrating & Moisturizing Luxury Lip Balm 0.5 oz Butter Mochi
EADEM$23.872,636 rev
Trending
90-day click momentumHawaiian Tropic Lip Sunscreen SPF 30 Island Coconut | SPF Lip Balm Beach Essentials Travel Size Sunscreen for Lips 0.3 oz
Hawaiian Tropic$8.114.4★
Hawaiian Tropic Lip Balm Island Coconut SPF 30 0.35oz each Twin Pack
Hawaiian Tropic$13.334.4★
EADEM Le Chouchou Lip Softening Balm Lip Gloss for Women Overnight Hydrating & Moisturizing Luxury Lip Balm 0.5 oz Butter Mochi
EADEM$23.874.6★
Hawaiian Tropic Tropical Lip Balm SPF 30 | SPF Lip Balm Beach Essentials Travel Sunscreen for Lips Beach Necessities Summer Essentials Sunblock for Lips Sun Protection 0.14oz (Pack of 10)
Hawaiian Tropic$22.614.7★
Hawaiian Tropic Lip Balm Pack of 3 Sunscreen Lip Balm SPF 30 Tropical Flavor 4 g
Hawaiian Tropic$10.794.7★
What buyers say about hanalei lip treatment
What buyers praise and complain about, mined from review topics.What buyers love
“Great hydration”
“Love the smoothness it gives my lips”
“Worth the buy”
“awesome applicator”
“could tell instantly that the performance is great”
“Great shine”
“Sticky”
“Super thick”
“So smooth and smells good too 💗”
“Perfect consistency”
What buyers complain about
“Kinda pricey”
“During the day the stickiness can be annoying”
“I didnt know it has no scent”
“Didnt find this hydrating”
“Allergic reaction”
“The consistency is a bit thicker”
“came open and uhmmmmmm is this used”
“it arrived leaking”
“It is clogging my pores big times”
“Plain and simple it doesnt work”
Top return reasons
Common questions
- Is hanalei lip treatment profitable to sell on Amazon United States?
- The niche generates $259K/yr across 9 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -3.7%. Flapen's verdict: Skip it (44/100).
- How competitive is the hanalei lip treatment niche?
- 4 brands and 28 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in hanalei lip treatment?
- Top complaints mined from reviews: Value For Money, Adhesion/Stickiness, Smell. The return rate is 0.6%.
- When does demand for hanalei lip treatment peak?
- Demand peaks in Jul–Dec; the busiest month runs 3.0× the quietest.
- What does it cost to enter the hanalei lip treatment niche?
- Listings span $7.65–$36.27; the average listing price is $17.18 (sweet spot $15–$100). The average incumbent carries 2,088 reviews — the moat a new listing must climb.