Hanalei Lip Treatment

Shoppers searched for this 196K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $259K a year.

Searches, last 12 months

196K

Growth, 90 days vs prior 90

-3.7%

Conversion, latest week

7.7%

Market size, estimated

$259Ka year

Peak month

July3.0× the quietest month

Top search term

topicals lip balm75K searches a year

Listings sell for $17.18 on average, from $7.65 to $36.27. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 2,000 to 2,500 of them. At $17.18 that is $34K to $43K a year per listing.

Average price

$17.18inside the $15 to $100 sweet spot

Price range

$7.65–$36.27

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

2,000–2,500

Revenue per listing a year

$34K–$43K

Returns

0.6%of orders · Amazon United States median 2.1%

44% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #201 within Lip Care. It carries 2,088 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

44%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#201in Lip Care

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

2,088per listing

Listings tracked

9

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

54 months