Hanae Korea Foundation Stick
PassHanae Korea Foundation Stick scores 66 out of 100, a Pass. Shoppers spend an estimated $50K a year here, search demand grew >1,000% this quarter, and an estimated 1.7% of orders come back.
- Flapen Score
- 66 / 100Top 2% of 10,978 Beauty & Personal Care niches · +18 vs the category median of 4866
- Market size
- $50K/yr68K searches / yr
- 90-day growth
- >1,000%search demand this quarter
- Competition
- 45%top-5 click share · 16 brands · 26 sellers
Flapen Score
Hanae Korea Foundation Stick against its category
The dotted line is the Beauty & Personal Care average. Past it, Hanae Korea Foundation Stick is stronger. Inside it, weaker.
Market
The Hanae Korea Foundation Stick market on Amazon at a glance
Shoppers on Amazon United States searched for Hanae Korea Foundation Stick 68K times last year and spent an estimated $50K. The top 5 brands take 71% of clicks. Flapen scores it 66 out of 100, a Pass.
01 · Demand
An estimated 3.3% of those searches ended in a purchase.
Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.
- Searches, last 12 months
- 68K
- Growth, 90 days vs prior 90
- >1,000%
- Conversion, latest week
- 3.3%
- Market size, estimated
- $50Ka year
- Top search term
- hanae korea foundation stick36K searches a year
02 · Price
A sale here is worth $22.25.
Listings sell for $22.25 on average, from $6.95 to $29.84. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $22.25 that is $0 to $2K a year per listing.
- Average price
- $22.25inside the $15 to $100 sweet spot
- Price range
- $6.95–$29.84
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 14.6% of listings are out of stock. The average listing ranks #791 within Face. It carries 818 reviews at 3.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 73%
- Out of stock, average day
- 14.6%
- Average rank
- #791in Face
- Average rating
- 3.64 starsAmazon United States average 4.42 stars
- Average reviews
- 818per listing
- Listings tracked
- 26
04 · Newcomers
7 of last year's 23 launches cleared the first-year sales bar.
23 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 23
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Hanae Korea Foundation Stick products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Hanae Korea Foundation Stick Korean Dual-Ended Foundation Stick with Brush Brightening & Long-Lasting for All Skin Types (Skin Tone)
- Price
- $29.55
- Rating
- 3.5/5
- Reviews
- 17
- Age
- 2mo ago

Hanae Korea Foundation Stick Korean Dual-Ended Foundation Stick with Brush Brightening & Long-Lasting for All Skin Types (Natural)
- Price
- $29.72
- Rating
- 3.5/5
- Reviews
- 17
- Age
- 2mo ago

Korea Foundation Stick 2 Pack Dual-Ended Foundation Stick with Built-In Brush Korean Contour & Concealer Stick Natural Finish Long-Lasting Coverage for All Skin Types (Natural)
- Price
- $20.75
- Rating
- 2.2/5
- Reviews
- 11
- Age
- 2mo ago

Hanae Korea Foundation Stick Hanae Beauty Korean Dual-Ended Foundation Stick Natural Finish Long-Lasting Coverage for All Skin - Natural Dewy Finish-Nature (1PCS)
- Price
- $27.87
- Rating
- 3.3/5
- Reviews
- 30
- Age
- 2mo ago

Hanae Korea Foundation Stick Korean Dual-Ended Foundation StickWith Brush Contouring Foundation with Brush Brightening & Long-Lasting for All Skin Types
- Price
- $28.78
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Trending
estimated 90-day click momentum
Hanae Korea Foundation Stick Korean Dual-Ended Foundation Stick Contour Stick Delivers A Natural Seamless Finish With Long-Lasting CoverageSuitable For All Skin Types (Skin Tone)
- Price
- $29.61
- Rating
- 3.3/5
- Reviews
- 28
- Age
- 2mo ago

Hanae Korea Foundation Stick Hanae Korean Dual-Ended Foundation Stick with Brush Luminous Concealer Brightening & Long-Lasting for All Skin Types (Skin Tone)
- Price
- $29.84
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1mo ago

Hanae Korea Foundation Stick All-in-one foundation (with built-in brush) lightweight and non-cakey creates a natural finish effectively covers imperfections portable makeup (Nude)
- Price
- $29.04
- Rating
- 3.2/5
- Reviews
- 10
- Age
- 2mo ago

Hanae Korea Foundation Stick Hanae Beauty Korean Dual-Ended Foundation Stick Natural Finish Long-Lasting Coverage for All Skin - Natural Dewy Finish-Nature (1PCS)
- Price
- $27.87
- Rating
- 3.3/5
- Reviews
- 30
- Age
- 2mo ago

Hanae Korea Foundation Stick All-in-one foundation (with built-in brush) lightweight and non-cakey creates a natural finish effectively covers imperfections portable makeup (Natural)
- Price
- $29.32
- Rating
- 3.2/5
- Reviews
- 10
- Age
- 2mo ago
Newest
by launch date
Hanae Korea Foundation Stick Hanae Korean Dual-Ended Foundation Stick with Brush Luminous Concealer Brightening & Long-Lasting for All Skin Types (Skin Tone)
- Price
- $29.84
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1mo ago

Hanae Korea Foundation Stick Korean Dual-Ended Foundation StickWith Brush Contouring Foundation with Brush Brightening & Long-Lasting for All Skin Types
- Price
- $28.78
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Hanae Korea Foundation Stick Korean Dual-Ended Foundation Stick Contour Stick Delivers A Natural Seamless Finish With Long-Lasting CoverageSuitable For All Skin Types (Natural)
- Price
- $29.56
- Rating
- 3.3/5
- Reviews
- 28
- Age
- 2mo ago

Hanae Korea Foundation Stick Korean Dual-Ended Foundation Stick Contour Stick Delivers A Natural Seamless Finish With Long-Lasting CoverageSuitable For All Skin Types (Skin Tone)
- Price
- $29.61
- Rating
- 3.3/5
- Reviews
- 28
- Age
- 2mo ago

Hanae Korea Foundation Stick Hanae Beauty Korean Dual-Ended Foundation Stick Natural Finish Long-Lasting Coverage for All Skin - Natural Dewy Finish-Nature (1PCS)
- Price
- $27.87
- Rating
- 3.3/5
- Reviews
- 30
- Age
- 2mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
16
Sellers
26
Est. top-5 brand share
71%
Top 20: 100%
Est. top-5 click share
45%
Top 20: 96%
Open market
21%
- KBOWQ23%
- Hanae Beauty16%
- QIANWHITE15%
- POLAR HAIR9%
- SerentiaElixir8%
- Aiwejay8%
Search terms
Top Hanae Korea Foundation Stick search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hanae korea foundation stick36K/yr
- hanae korean dual-ended foundation stick8K/yr
- hanae foundation stick8K/yr
- korean dual-ended foundation stick6K/yr
- hanae4K/yr
- hanae korean foundation stick2K/yr
- korea foundation stick3K/yr
Reviews and returns
What reviews say buyers love and hate about Hanae Korea Foundation Stick
We read the reviews and the return reasons for every product selling here.
“It's very oily”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hanae Korea Foundation Stick questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









