hanae korea foundation stick
Worth a lookShows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Quality gap
Incredible3.6★avg incumbent rating — lower means beatable quality
Avg price
Great$22.25avg listing price — sweet spot $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Review moat
Good817.58avg incumbent reviews — the moat a new listing must climb
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Price range
Good$6.95–$29.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$50K$50K/yr · 68K searches
According to Flapen's Amazon United States niche tracking, hanae korea foundation stick is a $50K/yr Amazon United States market (68K searches/yr). The top 5 brands hold 71% of demand. Verdict: Worth a look — 66/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
hanae korea foundation stick market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $28K–$33K
- units × avg price
- Conversion rate
- 3.3%
- Avg BSR
- #791
- Page quality
- 0%
- Prime
- 73%
- Sponsored
- 100%
- Out of stock
- 14.6%
- Avg brand age
- 37 months
- Avg seller age
- 138 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
16
Sellers
26
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
45%
Top 20: 96%
Open market
21%
- KBOWQ23%
- Hanae Beauty16%
- QIANWHITE15%
- POLAR HAIR9%
- SerentiaElixir8%
- Aiwejay8%
Top hanae korea foundation stick search terms
- hanae korea foundation stick36K/yr
- hanae korean dual-ended foundation stick8K/yr
- hanae foundation stick8K/yr
- korean dual-ended foundation stick6K/yr
- hanae4K/yr
- hanae korean foundation stick2K/yr
- korea foundation stick3K/yr
Top hanae korea foundation stick products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hanae Korea Foundation Stick Korean Dual-Ended Foundation Stick with Brush Brightening & Long-Lasting for All Skin Types (Skin Tone)
KBOWQ$29.553.5★17 rev
Hanae Korea Foundation Stick Korean Dual-Ended Foundation Stick with Brush Brightening & Long-Lasting for All Skin Types (Natural)
KBOWQ$29.723.5★17 rev
Korea Foundation Stick 2 Pack Dual-Ended Foundation Stick with Built-In Brush Korean Contour & Concealer Stick Natural Finish Long-Lasting Coverage for All Skin Types (Natural)
POLAR HAIR$20.752.2★11 rev
Hanae Korea Foundation Stick Hanae Beauty Korean Dual-Ended Foundation Stick Natural Finish Long-Lasting Coverage for All Skin - Natural Dewy Finish-Nature (1PCS)
Hanae Beauty$27.873.3★30 rev
Hanae Korea Foundation Stick Korean Dual-Ended Foundation StickWith Brush Contouring Foundation with Brush Brightening & Long-Lasting for All Skin Types
Hanae Beauty$28.780.0★0 rev
Newest
by launch dateHanae Korea Foundation Stick Hanae Korean Dual-Ended Foundation Stick with Brush Luminous Concealer Brightening & Long-Lasting for All Skin Types (Skin Tone)
KBOWQ$29.842 rev
Hanae Korea Foundation Stick Korean Dual-Ended Foundation StickWith Brush Contouring Foundation with Brush Brightening & Long-Lasting for All Skin Types
Hanae Beauty$28.780 rev
Hanae Korea Foundation Stick Korean Dual-Ended Foundation Stick Contour Stick Delivers A Natural Seamless Finish With Long-Lasting CoverageSuitable For All Skin Types (Natural)
Hanae Korea$29.5628 rev
Hanae Korea Foundation Stick Korean Dual-Ended Foundation Stick Contour Stick Delivers A Natural Seamless Finish With Long-Lasting CoverageSuitable For All Skin Types (Skin Tone)
Hanae Korea$29.6128 rev
Hanae Korea Foundation Stick Hanae Beauty Korean Dual-Ended Foundation Stick Natural Finish Long-Lasting Coverage for All Skin - Natural Dewy Finish-Nature (1PCS)
Hanae Beauty$27.8730 rev
Trending
90-day click momentumHanae Korea Foundation Stick Korean Dual-Ended Foundation Stick Contour Stick Delivers A Natural Seamless Finish With Long-Lasting CoverageSuitable For All Skin Types (Skin Tone)
Hanae Korea$29.613.3★
Hanae Korea Foundation Stick Hanae Korean Dual-Ended Foundation Stick with Brush Luminous Concealer Brightening & Long-Lasting for All Skin Types (Skin Tone)
KBOWQ$29.845.0★
Hanae Korea Foundation Stick All-in-one foundation (with built-in brush) lightweight and non-cakey creates a natural finish effectively covers imperfections portable makeup (Nude)
SerentiaElixir$29.043.2★
Hanae Korea Foundation Stick Hanae Beauty Korean Dual-Ended Foundation Stick Natural Finish Long-Lasting Coverage for All Skin - Natural Dewy Finish-Nature (1PCS)
Hanae Beauty$27.873.3★
Hanae Korea Foundation Stick All-in-one foundation (with built-in brush) lightweight and non-cakey creates a natural finish effectively covers imperfections portable makeup (Natural)
SerentiaElixir$29.323.2★
What buyers say about hanae korea foundation stick
What buyers praise and complain about, mined from review topics.What buyers love
“Great moisturizer”
“Excellent Quality”
“Glides on smooth”
“Matched my skin perfectly”
“Smooth Coverage”
“easy to blend”
“Pretty and Glowy”
“Easiest to apply”
“doesn't dry out the skin”
“Great product for the price”
What buyers complain about
“It's very oily”
“No results”
“Very Strong Scent”
“Severe allergy”
“Too expensive”
“doesnt help with wrinkles”
“Color didnt match”
“false advertisement”
“This product burns my face”
“doesnt hydrate”
Top return reasons
Common questions
- Is hanae korea foundation stick profitable to sell on Amazon United States?
- The niche generates $50K/yr across 26 tracked products. 7 of 23 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (66/100).
- How competitive is the hanae korea foundation stick niche?
- 16 brands and 26 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in hanae korea foundation stick?
- Top complaints mined from reviews: Oily/Greasy, Functionality-Overall, Smell. The return rate is 1.7%.
- What does it cost to enter the hanae korea foundation stick niche?
- Listings span $6.95–$29.84; the average listing price is $22.25 (sweet spot $15–$100). The average incumbent carries 818 reviews — the moat a new listing must climb.