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Hampton Sun

Maybe

An estimated 0.4% of orders come back. But the top 5 brands take 100% of clicks, so Hampton Sun is a Maybe.

Flapen Score
63
63 / 100
Top 4% of 10,978 Beauty & Personal Care niches · +15 vs the category median of 48
Market size
$122K/yr28K searches / yr
90-day growth
+48.7%search demand this quarter
Competition
60%top-5 click share · 1 brands · 3 sellers

Flapen Score

Hampton Sun against its category

The dotted line is the Beauty & Personal Care average. Past it, Hampton Sun is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hampton Sun market on Amazon at a glance

Shoppers on Amazon United States searched for Hampton Sun 28K times last year and spent an estimated $122K. One brand takes every click. Demand peaks in May–Jun–Jul. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 12.1% of those searches ended in a purchase.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.1% of those searches ended in a purchase. Searches in the last 90 days moved +48.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $122K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
+48.7%
Conversion, latest week
12.1%
Market size, estimated
$122Ka year
Peak month
June6.6× the quietest month
Top search term
hampton sun23K searches a year

02 · Price

A sale here is worth $36.31.

Listings sell for $36.31 on average, from $24.68 to $47.11. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $36.31 that is $4K to $9K a year per listing.

Average price
$36.31inside the $15 to $100 sweet spot
Price range
$24.68–$47.11
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$4K–$9K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

27% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #3,558 within Sunscreens & Tanning Products. It carries 68 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
100%
Out of stock, average day
5.3%
Average rank
#3,558in Sunscreens & Tanning Products
Average rating
4.13 starsAmazon United States average 4.42 stars
Average reviews
68per listing
Listings tracked
15

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Hampton Sun products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

1 flat

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

0%

  • Brand 1100%
  • Open — no brand owns it (0%)

Demand

Hampton Sun search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Black Friday '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 6.6×

Search terms

Top Hampton Sun search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hampton sun23K/yr
  • hampton sun sunscreen4K/yr
  • hamptons sun465/yr

Reviews and returns

What reviews say buyers love and hate about Hampton Sun

We read the reviews and the return reasons for every product selling here.

9%of positive reviews mention “Color”
23%of negative reviews mention “Value For Money”
0.4%of orders come back
“Not worth the money”
A buyer, on “Value For Money”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Hampton Sun questions

Answered from the same tracked data.