Is hampton sun profitable to sell on Amazon United States?

The niche generates $122K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +48.7%. Flapen's verdict: Worth a look (63/100).

How competitive is the hampton sun niche?

1 brands and 3 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in hampton sun?

Top complaints mined from reviews: Value For Money, Functionality-Overall, Color. The return rate is 0.4%.

When does demand for hampton sun peak?

Demand peaks in May–Jun–Jul; the busiest month runs 6.6× the quietest.

What does it cost to enter the hampton sun niche?

Listings span $24.68–$47.11; the average listing price is $36.31 (sweet spot $15–$100). The average incumbent carries 68 reviews — the moat a new listing must climb.

hampton sun

Worth a look

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Review moat

Incredible68.27

avg incumbent reviews — the moat a new listing must climb

Conversion

Incredible12.1%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$36.31

avg listing price — sweet spot $15–$100

Price range

Incredible$24.68–$47.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Growth

Good+48.7%

90-day search growth — must beat 0% to launch

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$122K

$122K/yr · 28K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, hampton sun is a $122K/yr Amazon United States market (28K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 63/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

hampton sun market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $109K–$145K; units × avg price
Conversion rate: 12.1%
Avg BSR: #3,558
Page quality: 0%
Prime: 100%
Sponsored: 27%
Out of stock: 5.3%
Avg brand age: 60 months
Avg seller age: 142 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

Hampton Sun100%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +48.7% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 6.6×

Open Trend

Top hampton sun search terms

hampton sun23K/yr +33.2%7.8% conv.
hampton sun sunscreen4K/yr +147.1%13.0% conv.
hamptons sun465/yr +101.5%18.3% conv.

All search terms

Top hampton sun products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hampton Sun$46.133.6★319 rev

Hampton Sun SPF 30 Continuous Mist Sunscreen Broad Spectrum + Advanced Water/Sweat Resistance Antioxidant-Rich Hydration with Vitamin E + Aloe Vera Glowy Finish Oil-Free All Skin Types

Hampton Sun$31.553.9★71 rev

Hampton Sun$33.954.1★21 rev

Hampton Sun SPF 15 Classic Sun Gel Ultra-Hydrating Luxury Sunscreen Gel Anti-Aging Antioxidant Blend of Jojoba Oil Vitamin E + Aloe Vera Silky Lightweight Finish Broad Spectrum UVA/UVB

Hampton Sun$46.754.3★153 rev

Hampton Sun SPF 30 Silk Body Oil Weightless Velvety-Smooth Sunscreen Dry Oil Non-Greasy Matte Finish Anti-Aging Hydration with Hyaluronic Acid + Vitamin E Broad-Spectrum UVA/UVB

Hampton Sun$30.234.3★24 rev

Newest

by launch date

Hampton Sun$33.9521 rev

10mo ago

Hampton Sun SPF 45 Tinted Wrinkle Control Face Cream. Daily Moisturizer + Sunscreen. Light Blendable Coverage. Dewy Glowy Finish. Hyaluronic Acid + Organic Cucumber Extract Plumps + Brightens

Hampton Sun$42.137 rev

2y ago

Hampton Sun SPF 30 Mineral Sunscreen Mist Sheer Lightweight Matte Finish Broad Spectrum Non-Nano Zinc Oxide Antioxidant-Rich Hydration with Hyaluronic Acid + Vitamin E Reef-Friendly

Hampton Sun$30.4515 rev

3y ago

Hampton Sun SPF 45 Wrinkle Control Face Cream | Daily Moisturizer + Sunscreen | Plumps Hydrates Brightens with Hyaluronic Acid + Organic Cucumber Extract | Broad Spectrum | Glowy Dewy Finish

Hampton Sun$29.9116 rev

3y ago

Hampton Sun SPF 30 Silk Body Oil Weightless Velvety-Smooth Sunscreen Dry Oil Non-Greasy Matte Finish Anti-Aging Hydration with Hyaluronic Acid + Vitamin E Broad-Spectrum UVA/UVB

Hampton Sun$30.2324 rev

4y ago

What buyers say about hampton sun

What buyers praise and complain about, mined from review topics.

What buyers love

Color9%

“Great color”

Suitability Oily Skin9%

“this is completely different than any oil I've ever tried”

Moist/Dry8%

“It love the way it moisturizes”

Weight Light8%

“it doesnt feel heavy at all”

Smell7%

“Smells wonderful”

Brightness/Shine/Glow6%

“Adds such a pretty shine to your skin”

Suitability Combination Skin6%

“The tinted formula gives just enough coverage to even out skin tone without feeling heavy or cakey, and the finish is beautifully dewy and glowy”

Ease Of Application6%

“easy to apply”

Ease Of Use5%

“Easy to use”

Texture/Consistency-Overall5%

“Nice lightweight texture”

What buyers complain about

Value For Money23%

“Not worth the money”

Functionality-Overall15%

“Did not work no tan ive ysed other mist work great”

Color10%

“Color was a very artificial orange”

Advertised Vs Actual Product8%

“Not what it claims”

Durability8%

“Im still waiting for some of it to fade”

Moist/Dry8%

“It seems drier than the old bottle”

Quality-Overall4%

“you just ruined it for a sparkly ghetto fabulous - truly terrible marketing change”

Ease Of Use3%

“Application is trickier than lotion with a glove”

Suitability Dry Skin3%

“When I dont have it on my skin felt hot”

Oily/Greasy3%

“oily or greasy”

Top return reasons

Leak-Proof38%

Advertised Vs Actual Product14%

Smell14%

Oily/Greasy6%

Color6%

Stain Resistance4%

Product Condition3%

Value For Money3%

Functionality-Overall3%

Instructions/User Manual/Troubleshooting3%

Common questions

Is hampton sun profitable to sell on Amazon United States?: The niche generates $122K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +48.7%. Flapen's verdict: Worth a look (63/100).
How competitive is the hampton sun niche?: 1 brands and 3 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in hampton sun?: Top complaints mined from reviews: Value For Money, Functionality-Overall, Color. The return rate is 0.4%.
When does demand for hampton sun peak?: Demand peaks in May–Jun–Jul; the busiest month runs 6.6× the quietest.
What does it cost to enter the hampton sun niche?: Listings span $24.68–$47.11; the average listing price is $36.31 (sweet spot $15–$100). The average incumbent carries 68 reviews — the moat a new listing must climb.