Is Halo Crown profitable to sell on Amazon United States?

Flapen scores Halo Crown 37 out of 100 on Amazon United States, a Fail. Shoppers spend $80K a year across 13 tracked products. Search demand grew -9.2% in the last 90 days.

How competitive is the Halo Crown niche on Amazon United States?

11 brands and 14 sellers compete in Halo Crown on Amazon United States. The top 5 Halo Crown products take 74% of clicks, and the top 5 brands take 80%.

What do buyers complain about in Halo Crown?

Halo Crown buyers on Amazon United States complain most about Quality-Overall, Size-Overall, and Durability. An estimated 5.7% of orders come back, which is high.

When does demand for Halo Crown peak?

Search demand for Halo Crown on Amazon United States peaks in Oct, and the busiest month runs 4.1× the quietest.

What does it cost to enter the Halo Crown niche?

Halo Crown sells for $13.02 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $9.07 to $25.09. The average product has 697 reviews, the count a new listing must catch up to.

Halo Crown

Fail

Shoppers spend an estimated $80K a year here, so Halo Crown is a Fail.

Filters Low Review Barrier High Returns

Flapen Score: 37
37 / 100Ranks 9,560 of 10,978 Beauty & Personal Care niches · −11 vs the category median of 48
Market size: $80K/yr359K searches / yr
90-day growth: -9.2%search demand this quarter
Competition: 74%top-5 click share · 11 brands · 14 sellers

Flapen Score

Halo Crown against its category

The dotted line is the Beauty & Personal Care average. Past it, Halo Crown is stronger. Inside it, weaker.

37Fail

This niche Category average

See the method

Market

The Halo Crown market on Amazon at a glance

Shoppers on Amazon United States searched for Halo Crown 359K times last year and spent an estimated $80K. The top 5 brands take 80% of clicks. Demand peaks in Oct. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 359K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $80K a year.

Searches, last 12 months: 359K
Growth, 90 days vs prior 90: -9.2%
Conversion, latest week: 1.7%
Market size, estimated: $80Ka year
Peak month: October4.1× the quietest month
Top search term: goddess crown87K searches a year

02 · Price

A sale here is worth $13.02.

Listings sell for $13.02 on average, from $9.07 to $25.09. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $13.02 that is $1K to $3K a year per listing.

Average price: $13.02under the $15 to $100 sweet spot
Price range: $9.07–$25.09
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 6K–8K
Units per listing a year: 100–250
Revenue per listing a year: $1K–$3K
Returns: 5.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #1,868 within Headbands. It carries 697 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings: 92%
Prime listings: 100%
Out of stock, average day: 2.9%
Average rank: #1,868in Headbands
Average rating: 4.03 starsAmazon United States average 4.42 stars
Average reviews: 697per listing
Listings tracked: 13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 38 months

Products

Top Halo Crown products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

11 falling

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

15%

Brand 147%
Brand 213%
Brand 311%
Brand 45%
Brand 55%
Brand 65%
Open — no brand owns it (5 brands, 15%)

Demand

Halo Crown search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Oct · busiest ÷ quietest = 4.1×

Search terms

Top Halo Crown search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

goddess crown87K/yr -15.9%0.4% conv.
halo crown74K/yr +3.5%0.2% conv.
goddess headpiece32K/yr -2.7%0.4% conv.
goddess headband18K/yr -17.1%0.2% conv.
greek headband13K/yr +44.1%0.5% conv.
halo headpiece17K/yr -0.8%0.1% conv.
halo crown headpiece20K/yr -12.1%0.1% conv.
gold halo crown13K/yr +3.6%0.3% conv.
greek goddess headband11K/yr +13.2%0.4% conv.
greek headpiece11K/yr -29.9%0.6% conv.

Reviews and returns

What reviews say buyers love and hate about Halo Crown

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Comfort-Overall”

13%of negative reviews mention “Quality-Overall”

5.7%of orders come back

“Horrible quality”

A buyer, on “Quality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Halo Crown questions

Answered from the same tracked data.

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