Halloween Scrunchies

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +54.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8K a year.

Searches, last 12 months

69K

Growth, 90 days vs prior 90

+54.5%

Conversion, latest week

1.5%

Market size, estimated

$8Ka year

Peak month

October85.4× the quietest month

Top search term

halloween scrunchies36K searches a year

Listings sell for $7.99 on average, from $5.87 to $12.98. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $7.99 that is $0 to $799 a year per listing.

Average price

$7.99under the $15 to $100 sweet spot

Price range

$5.87–$12.98

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$799

Returns

1.9%of orders · Amazon United States median 2.1%

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 37.4% of listings are out of stock. The average listing ranks #2,405 within Elastics & Ties. It carries 131 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

100%

Out of stock, average day

37.4%

Average rank

#2,405in Elastics & Ties

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

131per listing

Listings tracked

14

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

0Amazon's first-year sales bar

Average brand age

29 months