halloween scrunchies
Skip itPrices mostly outside the sweet spot ($5.87–$12.98) — this niche doesn't clear our bar today.
Review moat
Great131.07avg incumbent reviews — the moat a new listing must climb
Returns
Great1.9%return rate — above 5% kills the launch gate
Growth
Good+54.5%90-day search growth — must beat 0% to launch
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Bad70%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$7.99avg listing price — sweet spot $15–$100
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$8K$8K/yr · 69K searches
Price range
Bad$5.87–$12.98cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, halloween scrunchies is a $8K/yr Amazon United States market (69K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 37/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
halloween scrunchies market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $24K–$32K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #2,405
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 50%
- Out of stock
- 37.4%
- Avg brand age
- 29 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 falling
Sellers
12
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
16%
- Ardorchid38%
- Totelux15%
- Budsmile10%
- AIUPUOC8%
- Bookay8%
- Lonext6%
- Open — no brand owns it (5 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +54.5% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 85.4×
Top halloween scrunchies search terms
- halloween scrunchies36K/yr
- halloween hair ties18K/yr
- halloween scrunchie8K/yr
- halloween hair scrunchies7K/yr
Top halloween scrunchies products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Halloween Hair Scrunchies BOO Spooky Pumpkin Fall Scrunchies Skull Ghosts Bat Star Moon Candy Spider Web Skeleton Hair Ties for Women Girls Elastics Scrunchy Halloween Gifts Accessories 12 PCS
Ardorchid$8.434.6★279 rev
Totelux Halloween Hair Ties Elastics Hair Scrunchies Ponytail Holder Pumpkin Bat Ghost Silk Hair Rope Hair Band for Women Halloween Hair Accessories Black Orange Purple 6pcs
Totelux$6.954.8★50 rev
12PCS Halloween Hair Scrunchies Soft Fall Pumpkin Skull Ghosts Bat Spider Web Hair Ties Scrunchy Elastics Hair Bands Gifts Ponytail Holder Accessories for Women Girls (12PCS-Halloween)
Budsmile$9.374.6★453 rev
12PCS Halloween Blood Hair Scrunchies Spooky Horror Eyeball Skull Skeleton Moon Star Ghost Hair Ties for Women Girls Ladies Party Gifts
Ardorchid$9.504.6★279 rev
Halloween Bat Hair Scrunchies for Women Goth Hair Accessories Black Bats Headbands Elastic Hair Ties Black Bat Scrunchies Gothic Hairband Cute Halloween Rubber Band Party Supplies
AIUPUOC$8.894.4★18 rev
Newest
by launch date
Halloween Hair Scrunchies Pumpkin Ghost Bat Spider Web Design Scrunchies Ponytail Holder Hair Decorations Soft Elastic Hair Ties Halloween Hair Accessories for Women Party Hair Bands 4Pcs
LYLYNB$6.284 rev
8Pcs Halloween Scrunchies Soft Elastic Hair Ties Ghost Pumpkin Spider Skull Pattern Hair Scrunchies Ponytail Holders Hair Accessories Halloween Hair Bands for Women Party Hair Decorations
LYLYNB$7.094 rev
4PCS Halloween Hair Ties Silver Black Spider Web Skeleton Hand Skull Hair Ties Gothic Metal Ponytail Hair Cuff for Women Hiphop Metal Durable Elegant ponytail holders Halloween Hair Accessories
Tiefebene$7.1513 rev
Halloween Bat Hair Scrunchies for Women Goth Hair Accessories Black Bats Headbands Elastic Hair Ties Black Bat Scrunchies Gothic Hairband Cute Halloween Rubber Band Party Supplies
AIUPUOC$8.8918 rev
Halloween Hair Ties Spooky Ghost Skull Skeleton Pumpkin Hair Scrunchies for Women Girls Halloween Elastics Candy Hair Accessories Gifts Hair Tie 4pcs
Bookay$6.25103 rev
Trending
90-day click momentum12PCS Halloween Blood Hair Scrunchies Spooky Horror Eyeball Skull Skeleton Moon Star Ghost Hair Ties for Women Girls Ladies Party Gifts
Ardorchid$9.504.6★
8Pcs Halloween Scrunchies Soft Elastic Hair Ties Ghost Pumpkin Spider Skull Pattern Hair Scrunchies Ponytail Holders Hair Accessories Halloween Hair Bands for Women Party Hair Decorations
LYLYNB$7.094.7★
4PCS Halloween Hair Ties Silver Black Spider Web Skeleton Hand Skull Hair Ties Gothic Metal Ponytail Hair Cuff for Women Hiphop Metal Durable Elegant ponytail holders Halloween Hair Accessories
Tiefebene$7.154.8★
Bookay Halloween Hair Scrunchies Soft Fall Pumpkin Ghost Spider Web Bat Hair Ties Scrunchy Elastics Candy Fall Orange Plaid Hair Bands Ponytail Holder Hair Accessories for Women Girls Gifts
Bookay$6.304.6★
Halloween Hair Ties Spooky Ghost Skull Skeleton Pumpkin Hair Scrunchies for Women Girls Halloween Elastics Candy Hair Accessories Gifts Hair Tie 4pcs
Bookay$6.254.6★
What buyers say about halloween scrunchies
What buyers praise and complain about, mined from review topics.What buyers love
“Great Quality for the price”
“Great gift for the spooky girl In your life”
Top return reasons
Common questions
- Is halloween scrunchies profitable to sell on Amazon United States?
- The niche generates $8K/yr across 14 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +54.5%. Flapen's verdict: Skip it (37/100).
- How competitive is the halloween scrunchies niche?
- 11 brands and 12 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 78% of demand.
- When does demand for halloween scrunchies peak?
- Demand peaks in Sep–Oct; the busiest month runs 85.4× the quietest.
- What does it cost to enter the halloween scrunchies niche?
- Listings span $5.87–$12.98; the average listing price is $7.99 (sweet spot $15–$100). The average incumbent carries 131 reviews — the moat a new listing must climb.