Halloween Nail Polish

Shoppers searched for this 172K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +29.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.

Searches, last 12 months

172K

Growth, 90 days vs prior 90

+29.5%

Conversion, latest week

0.6%

Market size, estimated

$12Ka year

Peak month

September254.4× the quietest month

Top search term

halloween nail polish66K searches a year

Listings sell for $11.91 on average, from $5.84 to $24.05. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $11.91 that is $0 to $1K a year per listing.

Average price

$11.91under the $15 to $100 sweet spot

Price range

$5.84–$24.05

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

0.7%of orders · Amazon United States median 2.1%

56% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 16.9% of listings are out of stock. The average listing ranks #308 within Gel Polish. It carries 16,651 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

56%

Prime listings

93%

Out of stock, average day

16.9%

Average rank

#308in Gel Polish

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

16,651per listing

Listings tracked

27

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

41 months