Halloween Nail Charms

Shoppers searched for this 200K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +66.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.

Searches, last 12 months

200K

Growth, 90 days vs prior 90

+66.4%

Conversion, latest week

1.6%

Market size, estimated

$21Ka year

Peak month

October62.8× the quietest month

Top search term

halloween nail charms147K searches a year

Listings sell for $6.71 on average, from $4.22 to $9.90. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $6.71 that is $0 to $671 a year per listing.

Average price

$6.71under the $15 to $100 sweet spot

Price range

$4.22–$9.90

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$671

Returns

0.7%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.7% of listings are out of stock. The average listing ranks #1,226 within Nail Art Accessories. It carries 570 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

14.7%

Average rank

#1,226in Nail Art Accessories

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

570per listing

Listings tracked

51

20 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

20

Successful launches

2Amazon's first-year sales bar

Average brand age

21 months