Halloween Eyelashes

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +17.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.

Searches, last 12 months

107K

Growth, 90 days vs prior 90

+17.7%

Conversion, latest week

1.0%

Market size, estimated

$9Ka year

Peak month

October23.3× the quietest month

Top search term

halloween lashes31K searches a year

Listings sell for $8.55 on average, from $2.69 to $19.86. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $8.55 that is $0 to $855 a year per listing.

Average price

$8.55under the $15 to $100 sweet spot

Price range

$2.69–$19.86

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$855

Returns

1.4%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #1,468 within Makeup Brushes & Tools. It carries 2,205 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

97%

Out of stock, average day

9.6%

Average rank

#1,468in Makeup Brushes & Tools

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

2,205per listing

Listings tracked

30

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

42 months