halloween chapstick
Worth a lookShows low returns (0.6%), but a small market ($53K/yr) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Growth
Incredible+113.9%90-day search growth — must beat 0% to launch
Price range
Great$4.03–$49.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.44avg listing price — sweet spot $15–$100
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Review moat
Okay2,112.86avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$53K$53K/yr · 202K searches
According to Flapen's Amazon United States niche tracking, halloween chapstick is a $53K/yr Amazon United States market (202K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 52/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
halloween chapstick market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- $100K–$124K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #1,785
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 28%
- Out of stock
- 30.1%
- Avg brand age
- 44 months
- Avg seller age
- 136 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
17 flat
Sellers
84
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
55%
Top 20: 89%
Open market
18%
- ChapStick35%
- Hempz21%
- Lip Smacker12%
- Burt's Bees5%
- Dmsky5%
- eos4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +113.9% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 58.1×
Top halloween chapstick search terms
- fall lip balm25K/yr
- pumpkin lip balm15K/yr
- halloween lip balm37K/yr
- halloween chapstick37K/yr
- halloween lip gloss23K/yr
- fall chapstick15K/yr
- pumpkin spice lip balm10K/yr
- pumpkin chapstick9K/yr
- pumpkin lip gloss6K/yr
- pumpkin spice chapstick5K/yr
Top halloween chapstick products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Chapstick Limited Edition Pumpkin Pie (Triple Pack)
ChapStick$4.034.7★1,970 rev
Hempz Spiced Pumpkin Pie Lip Balm Nourishing Lip Care Limited Edition Gloss .44 fl.oz.
Hempz$6.914.6★87 rev
ChapStick Limited Edition Pumpkin Pie 0.15 oz (Pack of 12)
ChapStick$9.464.8★153 rev
Lip Smacker Squishmallows Moisturizing Lip Balm Fun Soft Squishy Collectible Top Blackberry Flavored Hydration - Aldous
Lip Smacker$5.964.7★1,106 rev
Hempz Fall Lip Balm Limited Edition 2-Pack Pumpkin Spice and Peppermint Candy Cane Hydrating Lip Care for Men and Women .25 oz tube
Hempz$11.134.6★239 rev
Newest
by launch date
LANEIGE Lip Sleeping Mask: Hydrating & Nourishing Korean Overnight Lip Treatment Mask with Shea Butter Vitamin C & Murumuru Antioxidants For Flaky Dry Lips | Korean Skin Care Pumpkin Pie
LANEIGE$20.24166 rev
Yopela 19 Pack Halloween Lip Balm Party Favors Lip Care Set with Vitamin E & Coconut Oil to Moisturize Repair Dry Chap Lips 18 Flavors Perfect for Trick-or-Treat Gifts or Goodie Bag Stuffers
Yopela$10.063 rev
Hempz Fall Faves Trio Lotion & Lip Balm Set Limited Holiday Run Moisturizing and Nourishing Gift Pack Travel Size
Hempz$14.0573 rev
ESW Beauty Vanilla Pumpkin Smoothie Lip Treatment Cozy Vanilla & Pumpkin Spice with Shea Butter & Vitamin E for Deep Hydration & Nourished Lips
ESW Beauty$10.77475 rev
Heigble 24 Pcs Halloween Party Decoration Ghost Lip Balms Bulk Baby Shower Party Favors for Guest Gift Set Travel Size Lip Balm Halloween Birthday Favors Decorations
Heigble$16.378 rev
Trending
90-day click momentumESW Beauty Vanilla Pumpkin Smoothie Lip Treatment Cozy Vanilla & Pumpkin Spice with Shea Butter & Vitamin E for Deep Hydration & Nourished Lips
ESW Beauty$10.774.3★
Hempz Fall Faves Trio Lotion & Lip Balm Set Limited Holiday Run Moisturizing and Nourishing Gift Pack Travel Size
Hempz$14.054.7★
50 Pack Halloween Hand Cream Facial Mask and Lip Balm Set Bulk Halloween Gifts for Women Halloween Decorations Halloween Party Favors Halloween Basket Stuffers and Halloween Skincare
VESPRO$49.634.2★
DMSKY 60 Pcs Halloween Lip Balm Bulk Halloween Party Favors Bulk Halloween Goodie Bags Fillers for Trick or Treat
Dmsky$19.204.9★
Hempz Fall Lip Balm Limited Edition 2-Pack Pumpkin Spice and Peppermint Candy Cane Hydrating Lip Care for Men and Women .25 oz tube
Hempz$11.134.6★
What buyers say about halloween chapstick
What buyers praise and complain about, mined from review topics.What buyers love
“Smells wonderful and feels very smooth”
“Amazing hydration”
“Good Chapstick product”
“Worth the money”
“Just as pictured”
“Goes on smooth”
“nice flavors”
“Great color”
“Gift”
“Long lasting”
What buyers complain about
“Its the horrible smell”
“Seems a bit dry as if it was an old product”
“Not Worth the Price”
“Small”
“doesnt last or really doesnt do much”
“I would say it is not any better than the less expensive brands Ive tried before”
“It does have a slight blue tint to it”
“Broken and not replaced for free”
“Would like it a little thicker”
“I wore this a couple times and when I woke up my lips were chapped and very dry and irritated”
Top return reasons
Common questions
- Is halloween chapstick profitable to sell on Amazon United States?
- The niche generates $53K/yr across 29 tracked products. 3 of 9 products launched in the last 360 days are still selling. 90-day search growth is +113.9%. Flapen's verdict: Worth a look (52/100).
- How competitive is the halloween chapstick niche?
- 17 brands and 84 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in halloween chapstick?
- Top complaints mined from reviews: Smell, Moist/Dry, Value For Money. The return rate is 0.6%.
- When does demand for halloween chapstick peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 58.1× the quietest.
- What does it cost to enter the halloween chapstick niche?
- Listings span $4.03–$49.63; the average listing price is $12.44 (sweet spot $15–$100). The average incumbent carries 2,113 reviews — the moat a new listing must climb.