Halloween Chapstick

Shoppers searched for this 202K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +113.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.

Searches, last 12 months

202K

Growth, 90 days vs prior 90

+113.9%

Conversion, latest week

2.1%

Market size, estimated

$53Ka year

Peak month

October58.1× the quietest month

Top search term

fall lip balm25K searches a year

Listings sell for $12.44 on average, from $4.03 to $49.63. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $12.44 that is $3K to $6K a year per listing.

Average price

$12.44under the $15 to $100 sweet spot

Price range

$4.03–$49.63

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

$3K–$6K

Returns

0.6%of orders · Amazon United States median 2.1%

28% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 30.1% of listings are out of stock. The average listing ranks #1,785 within Lip Care. It carries 2,113 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

28%

Prime listings

100%

Out of stock, average day

30.1%

Average rank

#1,785in Lip Care

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

2,113per listing

Listings tracked

29

9 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

3Amazon's first-year sales bar

Average brand age

44 months