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Halloween Bows

Fail

Prices span $5.93–$15.18, mostly outside the sweet spot, so Halloween Bows is a Fail.

Flapen Score
48
48 / 100
Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median
Market size
$13K/yr222K searches / yr
90-day growth
+79.2%search demand this quarter
Competition
37%top-5 click share · 30 brands · 33 sellers

Flapen Score

Halloween Bows against its category

The dotted line is the Beauty & Personal Care average. Past it, Halloween Bows is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Halloween Bows market on Amazon at a glance

Shoppers on Amazon United States searched for Halloween Bows 222K times last year and spent an estimated $13K. The top 5 brands take 35% of clicks. Demand peaks in Sep–Oct. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 222K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +79.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13K a year.

Searches, last 12 months
222K
Growth, 90 days vs prior 90
+79.2%
Conversion, latest week
0.7%
Market size, estimated
$13Ka year
Peak month
October151.5× the quietest month
Top search term
halloween bows53K searches a year

02 · Price

A sale here is worth $8.87.

Listings sell for $8.87 on average, from $5.93 to $15.18. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $8.87 that is $0 to $887 a year per listing.

Average price
$8.87under the $15 to $100 sweet spot
Price range
$5.93–$15.18
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$887
Returns
3.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 27.5% of listings are out of stock. The average listing ranks #47,842 within Clips & Barrettes. It carries 102 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
100%
Out of stock, average day
27.5%
Average rank
#47,842in Clips & Barrettes
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
102per listing
Listings tracked
34

04 · Newcomers

0 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Halloween Bows products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

30 rising

Sellers

33

Top-5 brand share

35%

Top 20: 84%

Top-5 click share

37%

Top 20: 76%

Open market

61%

  • Brand 114%
  • Brand 27%
  • Brand 35%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Halloween Bows search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 151.5×

Search terms

Top Halloween Bows search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • halloween bows53K/yr
  • halloween hair bows49K/yr
  • halloween bow35K/yr
  • halloween hair bow17K/yr
  • halloween wreath bow8K/yr
  • halloween bows for girls31K/yr
  • halloween bows for wreaths12K/yr
  • halloween bows for crafts4K/yr
  • halloween hair bows for girls8K/yr
  • halloween ribbon bows4K/yr

Reviews and returns

What reviews say buyers love and hate about Halloween Bows

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Size-Overall”
3.7%of orders come back
“Bigger than I excepted”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Halloween Bows questions

Answered from the same tracked data.