halloween bows
Skip itPrices mostly outside the sweet spot ($5.93–$15.18) — this niche doesn't clear our bar today.
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Review moat
Great102.32avg incumbent reviews — the moat a new listing must climb
Growth
Great+79.2%90-day search growth — must beat 0% to launch
Competition
Great37%top-5 click share — an open shelf
Returns
Okay3.7%return rate — above 5% kills the launch gate
Avg price
Okay$8.87avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$13K$13K/yr · 222K searches
Price range
Bad$5.93–$15.18cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, halloween bows is a $13K/yr Amazon United States market (222K searches/yr). The top 5 brands hold 35% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 48/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
halloween bows market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $53K–$71K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #47,842
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 68%
- Out of stock
- 27.5%
- Avg brand age
- 25 months
- Avg seller age
- 247 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
30 rising
Sellers
33
Top-5 brand share
35%
Top 20: 84%
Top-5 click share
37%
Top 20: 76%
Open market
61%
- YWAOAIJD14%
- Heureppy7%
- STGDAK5%
- LSVOZ5%
- Roffiy4%
- Beleki4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +79.2% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 151.5×
Top halloween bows search terms
- halloween bows53K/yr
- halloween hair bows49K/yr
- halloween bow35K/yr
- halloween hair bow17K/yr
- halloween wreath bow8K/yr
- halloween bows for girls31K/yr
- halloween bows for wreaths12K/yr
- halloween bows for crafts4K/yr
- halloween hair bows for girls8K/yr
- halloween ribbon bows4K/yr
Top halloween bows products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Halloween Silky Satin Hair Bows for Women Big Ribbon Bow Hair Clips for Girls Oversized Long Tail Hair Barrettes Cute Hair Accessories (Halloween purple)
YWAOAIJD$10.864.6★176 rev
STGDAK Easter Hair Bows Ghost Pumpkin Bat Bow Clips Black Orange Purple Girls Bows Barrette Ribbon Bow Hairpin Cute Hair Accessories For Teens Toddler Girls Gift Women Party Costume Decor
STGDAK$7.154.5★33 rev
2PCS Halloween Wreath Bows Halloween Decor Bows Ghost Boo Buffalo Plaid Burlap Linen Bows for Wreath Halloween Fabric Ribbon Bows for Home Party Indoor Outdoor Decoration Wreath Ornament Supplies
Heureppy$9.384.7★55 rev
Large Halloween Hair Bow Clips Black Spider Web Alligator Clips for Women & Girls | Gothic Bow Clips Hair Accessories with Long Tail for Thin & Thick Hair| Halloween Party Hair Decoration
Roffiy$7.504.6★13 rev
Halloween Ghost Hair Bows for Girls Glitter Pink Hair Clips Handmade Ribbon Bow Barrettes Metal Alligator Clips Fun Hair Accessories for Trick or Treat Holiday Festive Decor
Beleki$7.834.6★44 rev
Newest
by launch date
Vickasi Halloween Black Stripes Wreath Bows for Front Door Orange Lace Ribbon Bowknot Holiday Bows Accessories for Wreath Thanksgiving Decorations
Vickasi$15.1833 rev
JOICEE 12Pcs Halloween Wreath Bows 4 x 13inch Black Bat Bows Glitter Bow with Black White Buffalo Plaid Tails for Halloween Tree Wreath Decorations Home Front Door Indoor Outdoor Decor
JOICEE$7.9028 rev
STGDAK Easter Hair Bows Ghost Pumpkin Bat Bow Clips Black Orange Purple Girls Bows Barrette Ribbon Bow Hairpin Cute Hair Accessories For Teens Toddler Girls Gift Women Party Costume Decor
STGDAK$7.1533 rev
FRUZJAY Skull Hair Bows Clips Halloween Skeleton Hair Bows Black Satin Hair Barrettes Hand Bones Hairpin Long Ponytail Ribbon Hair Clip Halloween Hair Accessories for Women Holiday Hair Decoration
FRUZJAY$7.9617 rev
Halloween Ghost Hair Bows for Girls Glitter Pink Hair Clips Handmade Ribbon Bow Barrettes Metal Alligator Clips Fun Hair Accessories for Trick or Treat Holiday Festive Decor
Beleki$7.8344 rev
Trending
90-day click momentumVickasi Halloween Black Stripes Wreath Bows for Front Door Orange Lace Ribbon Bowknot Holiday Bows Accessories for Wreath Thanksgiving Decorations
Vickasi$15.184.7★
Halloween Ghost Hair Bows for Girls Glitter Pink Hair Clips Handmade Ribbon Bow Barrettes Metal Alligator Clips Fun Hair Accessories for Trick or Treat Holiday Festive Decor
Beleki$7.834.6★
Halloween Pumpkin Hair Bow Clips Girls Cute Glitter Hair Clips 3 Layers Sparkly Hair Accessories for Halloween Party White & Orange & Black
LSVOZ$7.104.7★
FRUZJAY Skull Hair Bows Clips Halloween Skeleton Hair Bows Black Satin Hair Barrettes Hand Bones Hairpin Long Ponytail Ribbon Hair Clip Halloween Hair Accessories for Women Holiday Hair Decoration
FRUZJAY$7.964.6★
Halloween Bow Hair Clips Colorful Grosgrain Ribbon Hairpins Lovely Pumpkin Hair Accessories Halloween Orange Black
melyde$8.064.7★
What buyers say about halloween bows
What buyers praise and complain about, mined from review topics.What buyers love
“Cute quality bows”
“fits perfectly and stays still”
“very stylish”
“Adorable hair bows”
“Looks just like the pictures”
“They seem to stay in just fine”
“Really nice color and the glitter”
“very sparkly”
What buyers complain about
“Bigger than I excepted”
“cheap”
Top return reasons
Common questions
- Is halloween bows profitable to sell on Amazon United States?
- The niche generates $13K/yr across 34 tracked products. 0 of 14 products launched in the last 360 days are still selling. 90-day search growth is +79.2%. Flapen's verdict: Skip it (48/100).
- How competitive is the halloween bows niche?
- 30 brands and 33 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 35% of demand.
- What do buyers complain about in halloween bows?
- Top complaints mined from reviews: Size-Overall, Quality-Overall. The return rate is 3.7%.
- When does demand for halloween bows peak?
- Demand peaks in Sep–Oct; the busiest month runs 151.5× the quietest.
- What does it cost to enter the halloween bows niche?
- Listings span $5.93–$15.18; the average listing price is $8.87 (sweet spot $15–$100). The average incumbent carries 102 reviews — the moat a new listing must climb.