Halloween Accessories

Shoppers searched for this 986K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +111.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.

Searches, last 12 months

986K

Growth, 90 days vs prior 90

+111.0%

Conversion, latest week

0.1%

Market size, estimated

$9Ka year

Peak month

October181.7× the quietest month

Top search term

halloween accessories370K searches a year

Listings sell for $10.17 on average, from $5.44 to $29.79. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $10.17 that is $1K to $3K a year per listing.

Average price

$10.17under the $15 to $100 sweet spot

Price range

$5.44–$29.79

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

6.8%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #8,775 within Clips & Barrettes. It carries 4,364 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

6.8%

Average rank

#8,775in Clips & Barrettes

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

4,364per listing

Listings tracked

18

7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

2Amazon's first-year sales bar

Average brand age

32 months