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Halio Sonic Halio Red Light Therapy Device

Fail

The top 5 brands take 100% of clicks, so Halio Sonic Halio Red Light Therapy Device is a Fail.

Flapen Score
37
37 / 100
Ranks 9,560 of 10,978 Beauty & Personal Care niches · −11 vs the category median of 48
Market size
$713K/yr327K searches / yr
90-day growth
-14.5%search demand this quarter
Competition
90%top-5 click share · 1 brands · 4 sellers

Flapen Score

Halio Sonic Halio Red Light Therapy Device against its category

The dotted line is the Beauty & Personal Care average. Past it, Halio Sonic Halio Red Light Therapy Device is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Halio Sonic Halio Red Light Therapy Device market on Amazon at a glance

Shoppers on Amazon United States searched for Halio Sonic Halio Red Light Therapy Device 327K times last year and spent an estimated $713K. One brand takes every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 327K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $713K a year.

Searches, last 12 months
327K
Growth, 90 days vs prior 90
-14.5%
Conversion, latest week
1.6%
Market size, estimated
$713Ka year
Top search term
solawave98K searches a year

02 · Price

A sale here is worth $138.13.

Listings sell for $138.13 on average, from $24.97 to $298.36. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $138.13 that is $35K to $69K a year per listing.

Average price
$138.13above the $15 to $100 sweet spot
Price range
$24.97–$298.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$35K–$69K
Returns
4.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 22.6% of listings are out of stock. The average listing ranks #147 within Skin Care Tools. It carries 327 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
22.6%
Average rank
#147in Skin Care Tools
Average rating
4.21 starsAmazon United States average 4.42 stars
Average reviews
327per listing
Listings tracked
8

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
21 months

Products

Top Halio Sonic Halio Red Light Therapy Device products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

Brands

1 falling

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Halio Sonic Halio Red Light Therapy Device search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Black Friday '25Spike '26OctNovDecJanFebMarAprMayJun

Peak months: Jun, Nov · busiest ÷ quietest = 15.9× · 10 of 12 months tracked

Search terms

Top Halio Sonic Halio Red Light Therapy Device search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • solawave98K/yr
  • solawave red light therapy mask23K/yr
  • solawave red light therapy81K/yr
  • solawave mask14K/yr
  • solawave wand20K/yr
  • solowave11K/yr
  • solawave 4-in-1 facial wand11K/yr
  • halio sonic halio red light therapy device19K/yr
  • sola wave4K/yr
  • solowave red light therapy12K/yr

Reviews and returns

What reviews say buyers love and hate about Halio Sonic Halio Red Light Therapy Device

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Ease Of Use”
11%of negative reviews mention “Charging”
4.2%of orders come back
“Not charging correctly”
A buyer, on “Charging”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Halio Sonic Halio Red Light Therapy Device questions

Answered from the same tracked data.