Half Wig

Shoppers searched for this 927K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +57.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $271K a year.

Searches, last 12 months

927K

Growth, 90 days vs prior 90

+57.9%

Conversion, latest week

1.1%

Market size, estimated

$271Ka year

Peak month

July1.8× the quietest month

Top search term

outre penny half wig158K searches a year

Listings sell for $27.27 on average, from $22.61 to $60.41. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $27.27 that is $3K to $7K a year per listing.

Average price

$27.27inside the $15 to $100 sweet spot

Price range

$22.61–$60.41

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

1.6%of orders · Amazon United States median 2.1%

5% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #947 within Wigs. It carries 684 reviews at 4.05 stars, so a new listing needs social proof before a better product.

Sponsored listings

5%

Prime listings

91%

Out of stock, average day

1.2%

Average rank

#947in Wigs

Average rating

4.05 starsAmazon United States average 4.42 stars

Average reviews

684per listing

Listings tracked

22

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

30 months