Half Up Half Down Human Hair 2 Piece
FailBuyers convert on only 0.8% of searches, so Half Up Half Down Human Hair 2 Piece is a Fail.
- Flapen Score
- 43 / 100Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 4843
- Market size
- $61K/yr222K searches / yr
- 90-day growth
- +0.7%search demand this quarter
- Competition
- 50%top-5 click share · 12 brands · 23 sellers
Flapen Score
Half Up Half Down Human Hair 2 Piece against its category
The dotted line is the Beauty & Personal Care average. Past it, Half Up Half Down Human Hair 2 Piece is stronger. Inside it, weaker.
Market
The Half Up Half Down Human Hair 2 Piece market on Amazon at a glance
Shoppers on Amazon United States searched for Half Up Half Down Human Hair 2 Piece 222K times last year and spent an estimated $61K. The top 5 brands take 93% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 222K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.
- Searches, last 12 months
- 222K
- Growth, 90 days vs prior 90
- +0.7%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $61Ka year
- Peak month
- December1.4× the quietest month
- Top search term
- half up half down wig111K searches a year
02 · Price
A sale here is worth $35.93.
Listings sell for $35.93 on average, from $18.92 to $88.34. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $35.93 that is $0 to $4K a year per listing.
- Average price
- $35.93inside the $15 to $100 sweet spot
- Price range
- $18.92–$88.34
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 4.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
39% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #2,081 within Wigs. It carries 792 reviews at 3.88 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 39%
- Prime listings
- 100%
- Out of stock, average day
- 3.1%
- Average rank
- #2,081in Wigs
- Average rating
- 3.88 starsAmazon United States average 4.42 stars
- Average reviews
- 792per listing
- Listings tracked
- 36
04 · Newcomers
5 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Half Up Half Down Human Hair 2 Piece products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 flat
Sellers
23
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
50%
Top 20: 85%
Open market
6%
- Brand 174%
- Brand 211%
- Brand 34%
- Brand 42%
- Brand 51%
- Brand 61%
- Open — no brand owns it (6 brands, 6%)
Demand
Half Up Half Down Human Hair 2 Piece search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Half Up Half Down Human Hair 2 Piece search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- half up half down wig111K/yr
- half up half down wig human hair14K/yr
- half up half down17K/yr
- half up half down human hair 2 piece56K/yr
- half up half down ponytail11K/yr
- instant up down half wig and ponytail human hair5K/yr
- half up half down hair extensions6K/yr
- instant up and down half wig1K/yr
- half up half down wigs for black women672/yr
- up down pony wrap half wig human hair146/yr
Reviews and returns
What reviews say buyers love and hate about Half Up Half Down Human Hair 2 Piece
We read the reviews and the return reasons for every product selling here.
“Horrible Wig”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Bio Oil Lotion
$654K/yr+95.9%
Glossier Futuredew Serum
$344K/yr+383.6%
Press on Toenails
$2.4M/yr+79.4%
Skulta Deep Peptide Eye Mask
$58K/yr>1,000%
Mineral Sunscreen Spray
$3.8M/yr+183.8%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Half Up Half Down Human Hair 2 Piece questions
Answered from the same tracked data.