Half Lashes

Shoppers searched for this 520K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved +2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $285K a year.

Searches, last 12 months

520K

Growth, 90 days vs prior 90

+2.6%

Conversion, latest week

6.1%

Market size, estimated

$285Ka year

Peak month

May1.2× the quietest month

Top search term

half lashes278K searches a year

Listings sell for $8.99 on average, from $4.38 to $19.20. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $8.99 that is $7K to $9K a year per listing.

Average price

$8.99under the $15 to $100 sweet spot

Price range

$4.38–$19.20

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

750–1,000

Revenue per listing a year

$7K–$9K

Returns

1.8%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #431 within Makeup Brushes & Tools. It carries 4,044 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

3.0%

Average rank

#431in Makeup Brushes & Tools

Average rating

4.29 starsAmazon United States average 4.42 stars

Average reviews

4,044per listing

Listings tracked

39

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

33 months