Is hairspray for curly hair profitable to sell on Amazon United States?

The niche generates $245K/yr across 33 tracked products. 10 of 10 products launched in the last 360 days are still selling. 90-day search growth is +1.4%. Flapen's verdict: Worth a look (57/100).

How competitive is the hairspray for curly hair niche?

13 brands and 637 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in hairspray for curly hair?

Top complaints mined from reviews: Smell, Hair Related, Moist/Dry. The return rate is 0.3%.

When does demand for hairspray for curly hair peak?

Demand peaks in Jan–Mar; the busiest month runs 1.9× the quietest.

What does it cost to enter the hairspray for curly hair niche?

Listings span $5.53–$29.20; the average listing price is $14.25 (sweet spot $15–$100). The average incumbent carries 4,997 reviews — the moat a new listing must climb.

hairspray for curly hair

Worth a look

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Incredible12.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good$14.25

avg listing price — sweet spot $15–$100

Price range

Good$5.53–$29.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$245K

$245K/yr · 142K searches

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Growth

Okay+1.4%

90-day search growth — must beat 0% to launch

Review moat

Bad4,997.15

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, hairspray for curly hair is a $245K/yr Amazon United States market (142K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jan–Mar. Verdict: Worth a look — 57/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

hairspray for curly hair market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: $214K–$285K; units × avg price
Conversion rate: 12.1%
Avg BSR: #273
Page quality: 0%
Prime: 100%
Sponsored: 58%
Out of stock: 6.5%
Avg brand age: 95 months
Avg seller age: 136 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 flat

Sellers

637

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

53%

Top 20: 85%

Open market

11%

John Frieda51%
Cake Beauty22%
Garnier5%
TRESemmé4%
Nexxus4%
Marc Anthony3%
Open — no brand owns it (7 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +1.4% search growth over the last 90 days.

Peak months: Jan, Mar · busiest ÷ quietest = 1.9×

Open Trend

Top hairspray for curly hair search terms

hairspray for curly hair29K/yr -0.1%4.3% conv.
cake hairspray15K/yr -14.7%16.5% conv.
john frieda frizz ease dream curls11K/yr +17.8%11.9% conv.
curly hair hairspray11K/yr +4.1%3.9% conv.
frizz ease dream curls12K/yr -7.4%14.6% conv.
hairspray for curls9K/yr +1.1%5.2% conv.
john frieda dream curls8K/yr +51.9%8.9% conv.
john frieda curly hair products8K/yr -20.5%6.2% conv.
dream curls5K/yr -18.9%8.6% conv.
john frieda frizz ease spray3K/yr +43.0%8.3% conv.

All search terms

Top hairspray for curly hair products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

John Frieda Anti Frizz Frizz Ease Dream Curls Daily Styling Spray for Curly Hair Magnesium-enriched Formula 6.7 Oz

John Frieda$8.474.4★5,826 rev

Cake Beauty Hairspray The Hold Out Brushable Touchable Hold & Soft Volume Frizz Control Styling Spray with Vitamin E & Abyssinian Oil For All Hair Types 5.6 Oz / 160 g

Cake Beauty$10.734.3★4,079 rev

John Frieda Anti Frizz Frizz Ease Dream Curls Air Dry Waves Styling Foam Curl Defining Frizz Control Hair Product for Curly and Wavy Hair 5 Oz

John Frieda$11.544.2★4,647 rev

John Frieda Frizz Ease Dream Curls Daily Styling Spray Frizz Control Spray for Curly Hair 6.7 Fl Oz

John Frieda$8.804.2★51 rev

John Frieda Anti Frizz Frizz Ease Dream Curls Daily Styling Spray for Curly Hair Magnesium-enriched Formula 6.7 Oz Pack of 2

John Frieda$15.904.5★1,303 rev

Newest

by launch date

John Frieda Frizz Ease Dream Curls Daily Styling Spray Frizz Control Spray for Curly Hair 6.7 Fl Oz

John Frieda$8.8051 rev

4mo ago

John Frieda Frizz Ease Dream Curls Curl Reviver Mousse Anti Frizz Hair Mousse for Curls 7.2 oz Pack of 2

John Frieda$21.021,273 rev

6mo ago

John Frieda Frizz Ease Daily Nourishment Leave-In Conditioner for Frizzy Hair Detangler & Lightweight Hydration 8 fl oz

John Frieda$8.807,413 rev

7mo ago

TRESemm Leave-In Refresher 1 ct Bouncy Curls for a 2nd Day Curl Activation with Peptide Blend 6.7 fl oz

TRESemmé$7.46306 rev

7mo ago

Cake Beauty Hairspray The Hold Out For Crunch Free Brushable Touchable Flexible Hold & Soft Volume Vitamin E & Abyssinian Oil For All Hair Types- 5.6 Oz. 2 Pack

Cake Beauty$20.964,079 rev

9mo ago

What buyers say about hairspray for curly hair

What buyers praise and complain about, mined from review topics.

What buyers love

Smell20%

“Fragrance is Strong”

Quality-Overall8%

“Good Product from a Great Trusted Brand”

Suitability Curly Hair7%

“This works great on my curly hair”

Hair Styling7%

“Holds hair style”

Value For Money6%

“Good value for money”

Soft Feel5%

“Stays soft”

Weight Light4%

“Lightweight & adds volume”

Ease Of Use3%

“easy to handle”

Hair Growth3%

“So far its working well for my hair”

Moist/Dry3%

“This product works well to moisturize”

What buyers complain about

Smell15%

“Awful Smell”

Hair Related8%

“it does NOT hold my hair”

Moist/Dry7%

“dry like flakes”

Functionality-Overall7%

“Does not work like described”

Value For Money6%

“Waste of money”

Adhesion/Stickiness4%

“It is a bit sticky”

Suitability Short Hair3%

“Didnt work on my hair”

Quality-Overall2%

“Bad Quality”

Advertised Vs Actual Product2%

“NOT AS ADVERTISED”

Suitability Curly Hair2%

“Did not help my curls”

Top return reasons

Functionality-Overall18%

Advertised Vs Actual Product16%

Suitability Short Hair12%

Leak-Proof8%

Smell7%

Suitability Curly Hair6%

Defective Material/Parts4%

Suitability Straight Hair3%

Value For Money3%

Moist/Dry2%

Common questions

Is hairspray for curly hair profitable to sell on Amazon United States?: The niche generates $245K/yr across 33 tracked products. 10 of 10 products launched in the last 360 days are still selling. 90-day search growth is +1.4%. Flapen's verdict: Worth a look (57/100).
How competitive is the hairspray for curly hair niche?: 13 brands and 637 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in hairspray for curly hair?: Top complaints mined from reviews: Smell, Hair Related, Moist/Dry. The return rate is 0.3%.
When does demand for hairspray for curly hair peak?: Demand peaks in Jan–Mar; the busiest month runs 1.9× the quietest.
What does it cost to enter the hairspray for curly hair niche?: Listings span $5.53–$29.20; the average listing price is $14.25 (sweet spot $15–$100). The average incumbent carries 4,997 reviews — the moat a new listing must climb.