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Hairspray for Curly Hair

Maybe

An estimated 0.3% of orders come back. But the average product has 4,997 reviews to catch up to, so Hairspray for Curly Hair is a Maybe.

Flapen Score
57
57 / 100
Top 14% of 10,978 Beauty & Personal Care niches · +9 vs the category median of 48
Market size
$245K/yr142K searches / yr
90-day growth
+1.4%search demand this quarter
Competition
53%top-5 click share · 13 brands · 637 sellers

Flapen Score

Hairspray for Curly Hair against its category

The dotted line is the Beauty & Personal Care average. Past it, Hairspray for Curly Hair is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hairspray for Curly Hair market on Amazon at a glance

Shoppers on Amazon United States searched for Hairspray for Curly Hair 142K times last year and spent an estimated $245K. The top 5 brands take 86% of clicks. Demand peaks in Jan–Mar. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 12.1% of those searches ended in a purchase.

Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.1% of those searches ended in a purchase. Searches in the last 90 days moved +1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $245K a year.

Searches, last 12 months
142K
Growth, 90 days vs prior 90
+1.4%
Conversion, latest week
12.1%
Market size, estimated
$245Ka year
Peak month
March1.9× the quietest month
Top search term
hairspray for curly hair29K searches a year

02 · Price

A sale here is worth $14.25.

Listings sell for $14.25 on average, from $5.53 to $29.20. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $14.25 that is $4K to $7K a year per listing.

Average price
$14.25under the $15 to $100 sweet spot
Price range
$5.53–$29.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$4K–$7K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #273 within Hair Sprays. It carries 4,997 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
100%
Out of stock, average day
6.5%
Average rank
#273in Hair Sprays
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
4,997per listing
Listings tracked
33

04 · Newcomers

10 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 95 months on average, so the names here are established.

Launched, last 12 months
10
Successful launches
10Amazon's first-year sales bar
Average brand age
95 months

Products

Top Hairspray for Curly Hair products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 flat

Sellers

637

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

53%

Top 20: 85%

Open market

11%

  • Brand 151%
  • Brand 222%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (7 brands, 11%)

Demand

Hairspray for Curly Hair search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Mar · busiest ÷ quietest = 1.9×

Search terms

Top Hairspray for Curly Hair search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hairspray for curly hair29K/yr
  • cake hairspray15K/yr
  • john frieda frizz ease dream curls11K/yr
  • curly hair hairspray11K/yr
  • frizz ease dream curls12K/yr
  • hairspray for curls9K/yr
  • john frieda dream curls8K/yr
  • john frieda curly hair products8K/yr
  • dream curls5K/yr
  • john frieda frizz ease spray3K/yr

Reviews and returns

What reviews say buyers love and hate about Hairspray for Curly Hair

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Smell”
15%of negative reviews mention “Smell”
0.3%of orders come back
“Awful Smell”
A buyer, on “Smell”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Hairspray for Curly Hair questions

Answered from the same tracked data.