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Hairline Powder for Men

Fail

Shoppers spend an estimated $39K a year here, so Hairline Powder for Men is a Fail.

Flapen Score
43
43 / 100
Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 48
Market size
$39K/yr37K searches / yr
90-day growth
-1.2%search demand this quarter
Competition
68%top-5 click share · 9 brands · 29 sellers

Flapen Score

Hairline Powder for Men against its category

The dotted line is the Beauty & Personal Care average. Past it, Hairline Powder for Men is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hairline Powder for Men market on Amazon at a glance

Shoppers on Amazon United States searched for Hairline Powder for Men 37K times last year and spent an estimated $39K. The top 5 brands take 89% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 7.5% of those searches ended in a purchase.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
-1.2%
Conversion, latest week
7.5%
Market size, estimated
$39Ka year
Top search term
black hair powder13K searches a year

02 · Price

A sale here is worth $14.24.

Listings sell for $14.24 on average, from $7.35 to $22.81. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $14.24 that is $1K to $4K a year per listing.

Average price
$14.24under the $15 to $100 sweet spot
Price range
$7.35–$22.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$1K–$4K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #7 within Hair Coloring Products. It carries 20,662 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#7in Hair Coloring Products
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
20,662per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Hairline Powder for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

29

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

8%

  • Brand 154%
  • Brand 214%
  • Brand 38%
  • Brand 48%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (3 brands, 8%)

Demand

Hairline Powder for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750JanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.9× · 6 of 12 months tracked

Search terms

Top Hairline Powder for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black hair powder13K/yr
  • scalp armor7K/yr
  • black powder for hair5K/yr
  • hair black powder5K/yr
  • black hair cover up3K/yr
  • black hair powder for bald spots4K/yr

Reviews and returns

What reviews say buyers love and hate about Hairline Powder for Men

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Color”
1.2%of orders come back
“Wrong color”
A buyer, on “Color”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Hairline Powder for Men questions

Answered from the same tracked data.