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Hair Wax Stick for Kids

Fail

The average product has 5,149 reviews to catch up to, so Hair Wax Stick for Kids is a Fail.

Flapen Score
49
49 / 100
Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 48
Market size
$142K/yr173K searches / yr
90-day growth
+12.0%search demand this quarter
Competition
61%top-5 click share · 14 brands · 22 sellers

Flapen Score

Hair Wax Stick for Kids against its category

The dotted line is the Beauty & Personal Care average. Past it, Hair Wax Stick for Kids is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hair Wax Stick for Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Hair Wax Stick for Kids 173K times last year and spent an estimated $142K. The top 5 brands take 80% of clicks. Demand peaks in Aug–Sep. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 8.6% of those searches ended in a purchase.

Shoppers searched for this 173K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $142K a year.

Searches, last 12 months
173K
Growth, 90 days vs prior 90
+12.0%
Conversion, latest week
8.6%
Market size, estimated
$142Ka year
Peak month
September2.6× the quietest month
Top search term
hair wax stick for kids93K searches a year

02 · Price

A sale here is worth $9.62.

Listings sell for $9.62 on average, from $4.92 to $23.03. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $9.62 that is $7K to $10K a year per listing.

Average price
$9.62under the $15 to $100 sweet spot
Price range
$4.92–$23.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
$7K–$10K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #69 within Waxes. It carries 5,149 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#69in Waxes
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
5,149per listing
Listings tracked
20

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
45 months

Products

Top Hair Wax Stick for Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

22

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

15%

  • Brand 126%
  • Brand 222%
  • Brand 316%
  • Brand 412%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (8 brands, 15%)

Demand

Hair Wax Stick for Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.6×

Search terms

Top Hair Wax Stick for Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hair wax stick for kids93K/yr
  • kids hair wax11K/yr
  • hair wax for kids12K/yr
  • baby hair wax7K/yr
  • kids hair wax stick6K/yr
  • kids hair wax stick for girls6K/yr
  • toddler hair wax6K/yr
  • hair stick for kids6K/yr
  • baby hair stick5K/yr
  • hair wax stick kids4K/yr

Reviews and returns

What reviews say buyers love and hate about Hair Wax Stick for Kids

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
9%of negative reviews mention “Oily/Greasy”
0.9%of orders come back
“leaves hair greasy”
A buyer, on “Oily/Greasy”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Hair Wax Stick for Kids questions

Answered from the same tracked data.