Hair Wax Color

Shoppers searched for this 403K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $86K a year.

Searches, last 12 months

403K

Growth, 90 days vs prior 90

+8.8%

Conversion, latest week

1.8%

Market size, estimated

$86Ka year

Peak month

October2.1× the quietest month

Top search term

hair wax color87K searches a year

Listings sell for $11.86 on average, from $4.41 to $27.36. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $11.86 that is $1K to $3K a year per listing.

Average price

$11.86under the $15 to $100 sweet spot

Price range

$4.41–$27.36

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

3.5%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #441 within Hair Coloring Products. It carries 2,683 reviews at 3.96 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

100%

Out of stock, average day

4.9%

Average rank

#441in Hair Coloring Products

Average rating

3.96 starsAmazon United States average 4.42 stars

Average reviews

2,683per listing

Listings tracked

32

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

62 months