Hair Tools for Styling

Shoppers searched for this 381K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $300K a year.

Searches, last 12 months

381K

Growth, 90 days vs prior 90

-14.3%

Conversion, latest week

2.1%

Market size, estimated

$300Ka year

Peak month

December3.5× the quietest month

Top search term

short hair styling tools97K searches a year

Listings sell for $36.70 on average, from $3.69 to $96.02. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $36.70 that is $9K to $18K a year per listing.

Average price

$36.70inside the $15 to $100 sweet spot

Price range

$3.69–$96.02

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$9K–$18K

Returns

4.7%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #126 within Hot-Air Brushes. It carries 15,310 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

95%

Out of stock, average day

1.1%

Average rank

#126in Hot-Air Brushes

Average rating

4.14 starsAmazon United States average 4.42 stars

Average reviews

15,310per listing

Listings tracked

37

9 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

9

Successful launches

4Amazon's first-year sales bar

Average brand age

35 months