Hair Toner for Brunettes

Shoppers searched for this 911K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $502K a year.

Searches, last 12 months

911K

Growth, 90 days vs prior 90

-20.0%

Conversion, latest week

3.7%

Market size, estimated

$502Ka year

Peak month

April3.4× the quietest month

Top search term

kristin ess hair gloss549K searches a year

Listings sell for $14.86 on average, from $10.76 to $30.11. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 4,000 to 5,000 of them. At $14.86 that is $59K to $74K a year per listing.

Average price

$14.86under the $15 to $100 sweet spot

Price range

$10.76–$30.11

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

4,000–5,000

Revenue per listing a year

$59K–$74K

Returns

0.8%of orders · Amazon United States median 2.1%

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #55 within Hair Coloring Products. It carries 6,890 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings

64%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#55in Hair Coloring Products

Average rating

4.20 starsAmazon United States average 4.42 stars

Average reviews

6,890per listing

Listings tracked

11

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

77 months