Is hair ties for men profitable to sell on Amazon United States?

The niche generates $160K/yr across 22 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +5.4%. Flapen's verdict: Skip it (47/100).

How competitive is the hair ties for men niche?

15 brands and 33 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in hair ties for men?

Top complaints mined from reviews: Stretchability/Expandability/Elasticity, Durability, Size-Overall. The return rate is 0.3%.

When does demand for hair ties for men peak?

Demand peaks in Dec; the busiest month runs 2.1× the quietest.

What does it cost to enter the hair ties for men niche?

Listings span $1.84–$14.85; the average listing price is $8.77 (sweet spot $15–$100). The average incumbent carries 3,824 reviews — the moat a new listing must climb.

hair ties for men

Skip it

Prices mostly outside the sweet spot ($1.84–$14.85) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Great7.6%

search→purchase rate — share of searches ending in a sale

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Market size

Okay$160K

$160K/yr · 241K searches

Growth

Okay+5.4%

90-day search growth — must beat 0% to launch

Review moat

Okay3,824.45

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad$8.77

avg listing price — sweet spot $15–$100

Price range

Bad$1.84–$14.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, hair ties for men is a $160K/yr Amazon United States market (241K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Dec. Verdict: Skip it — 47/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

hair ties for men market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: $132K–$175K; units × avg price
Conversion rate: 7.6%
Avg BSR: #319
Page quality: 0%
Prime: 82%
Sponsored: 86%
Out of stock: 0.2%
Avg brand age: 50 months
Avg seller age: 146 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

54%

Top 20: 98%

Open market

19%

The Longhairs21%
HAVHAF20%
EasYoung15%
Clofiak15%
GOODY7%
Terra Ties4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +5.4% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.1×

Open Trend

Top hair ties for men search terms

hair ties for men71K/yr +9.2%8.8% conv.
mens hair ties59K/yr +1.9%7.0% conv.
hair ties men15K/yr -0.2%9.3% conv.
men hair ties15K/yr +7.7%6.6% conv.
mens hair tie10K/yr +6.7%5.8% conv.
hair ties for guys11K/yr +8.4%4.1% conv.
hair tie for men7K/yr +2.6%7.6% conv.
mens hair ties long hair8K/yr +24.7%7.8% conv.
longhairs hair ties for men6K/yr +23.3%4.1% conv.
man bun hair tie7K/yr -1.9%4.9% conv.

All search terms

Top hair ties for men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hair Ties for Men 10Pcs Mens Bracelet Braided Hair Ties No Crease No Damage Curly Thick Dense Long Hair Ties for Guys

Clofiak$5.444.7★66 rev

Hair Ties for Men | Strong No-Rip Elastic Bands for Long Hair | No-Slip Ponytail Holders | Heavy Duty Comfortable Durable Hair Accessories for Guys Athletes & Thick Hair (The Remains)

The Longhairs$11.814.3★3,163 rev

HAVHAF Knotted Mens Hair Ties For Men 5 pcs (Wide Black) - No damage Crease Breakage Man Bun Hair Tie Men with Long Hair | For Buns Curly Thick Elastic Hair Ties For Guys | Perfect hairtie For Man

HAVHAF$9.924.2★1,543 rev

HAVHAF Braided Mens Hair Ties For Men - For Buns Curly Thick Dense Hair Elastic Hair Ties For Guys | No damage Crease Breakage Black 5 Count (Pack of 1)

HAVHAF$12.784.5★930 rev

Goody Ouchless Hair Elastics - No Pull No Breakage Tangle-Free Hold for Thick Curly Coily & Textured Hair - 30 Count Black Long-Lasting Ponytail Holders for Women & Men

GOODY$3.434.7★19,488 rev

Newest

by launch date

Amifiy Black Hair Ties No Damage Organic Ponytail Holders Hair Accessories for Women & Men 4mm Hair Elastics Fits All Hair Types (32 Count)

Amifiy$2.64301 rev

2w ago

Hair Ties for Men 10Pcs Mens Bracelet Braided Hair Ties No Crease No Damage Curly Thick Dense Long Hair Ties for Guys

Clofiak$5.4466 rev

9mo ago

Mens Hair Ties 10 Pack Hair Ties for Men Guys with Smooth Beads (Multicolor)

ValueBargain$5.7878 rev

1y ago

EasYoung Braided Mens Hair Ties For Men For Buns Curly Thick Dense Hair Elastic Hair Ties For Guys No damage No Crease Breakage 9 Count (Pack of 1)

EasYoung$8.51167 rev

2y ago

Amazon Basics No Damage Elastic Hair Ties Ponytail Holders for All Hair Types Snag-Free Strong Hold Black 4 MM 32 Count

Amazon Basics$3.333,418 rev

2y ago

What buyers say about hair ties for men

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money13%

“Great deal”

Quality-Overall13%

“Good quality, as described and arrived quickly”

Stretchability/Expandability/Elasticity11%

“The elasticity is great”

Hair Styling10%

“Also great for holding my hair up in a bun”

Durability10%

“Durable and reliable”

Suitability Straight Hair8%

“Good for my hair type”

Advertised Vs Actual Product6%

“Just what I needed”

Ease Of Use4%

“Easy to use”

Efficiency3%

“Working ok”

Comfort-Overall2%

“Comfortable”

What buyers complain about

Stretchability/Expandability/Elasticity22%

“it's stretched out”

Durability12%

“Breaks easily”

Size-Overall11%

“Too tight”

Quality-Overall7%

“Low quality”

Thickness5%

“is extra thick”

Suitability Short Hair4%

“Not for Super Thick Hair”

Suitability Long Hair4%

“Wouldn't recommend for those with thick, long hair”

Hair Related4%

“Very small and pulled my hair into knots, couldn't get them out without tearing some of my hair”

Value For Money3%

“I find them a bit too expensive for what they are”

Strength3%

“Break easily”

Top return reasons

Size-Overall33%

Suitability Long Hair12%

Advertised Vs Actual Product7%

Stretchability/Expandability/Elasticity7%

Suitability Straight Hair5%

Quality-Overall4%

Suitability Short Hair3%