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Hair Ties for Men

Fail

Prices span $1.84–$14.85, mostly outside the sweet spot, so Hair Ties for Men is a Fail.

Flapen Score
47
47 / 100
Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 48
Market size
$160K/yr241K searches / yr
90-day growth
+5.4%search demand this quarter
Competition
54%top-5 click share · 15 brands · 33 sellers

Flapen Score

Hair Ties for Men against its category

The dotted line is the Beauty & Personal Care average. Past it, Hair Ties for Men is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hair Ties for Men market on Amazon at a glance

Shoppers on Amazon United States searched for Hair Ties for Men 241K times last year and spent an estimated $160K. The top 5 brands take 78% of clicks. Demand peaks in Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 7.6% of those searches ended in a purchase.

Shoppers searched for this 241K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $160K a year.

Searches, last 12 months
241K
Growth, 90 days vs prior 90
+5.4%
Conversion, latest week
7.6%
Market size, estimated
$160Ka year
Peak month
December2.1× the quietest month
Top search term
hair ties for men71K searches a year

02 · Price

A sale here is worth $8.77.

Listings sell for $8.77 on average, from $1.84 to $14.85. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $8.77 that is $4K to $7K a year per listing.

Average price
$8.77under the $15 to $100 sweet spot
Price range
$1.84–$14.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$4K–$7K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #319 within Elastics & Ties. It carries 3,824 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
82%
Out of stock, average day
0.2%
Average rank
#319in Elastics & Ties
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
3,824per listing
Listings tracked
22

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
50 months

Products

Top Hair Ties for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

33

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

54%

Top 20: 98%

Open market

19%

  • Brand 121%
  • Brand 220%
  • Brand 315%
  • Brand 415%
  • Brand 57%
  • Brand 64%

Demand

Hair Ties for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.1×

Search terms

Top Hair Ties for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hair ties for men71K/yr
  • mens hair ties59K/yr
  • hair ties men15K/yr
  • men hair ties15K/yr
  • mens hair tie10K/yr
  • hair ties for guys11K/yr
  • hair tie for men7K/yr
  • mens hair ties long hair8K/yr
  • longhairs hair ties for men6K/yr
  • man bun hair tie7K/yr

Reviews and returns

What reviews say buyers love and hate about Hair Ties for Men

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Value For Money”
22%of negative reviews mention “Stretchability/Expandability/Elasticity”
0.3%of orders come back
“it's stretched out”
A buyer, on “Stretchability/Expandability/Elasticity”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Hair Ties for Men questions

Answered from the same tracked data.