Hair Ties
MaybeShoppers spend an estimated $7.7M a year here. But prices span $1.84–$9.12, mostly outside the sweet spot, so Hair Ties is a Maybe.
- Flapen Score
- 58 / 100Top 12% of 10,978 Beauty & Personal Care niches · +10 vs the category median of 4858
- Market size
- $7.7M/yr11.5M searches / yr
- 90-day growth
- +9.8%search demand this quarter
- Competition
- 47%top-5 click share · 16 brands · 587 sellers
Flapen Score
Hair Ties against its category
The dotted line is the Beauty & Personal Care average. Past it, Hair Ties is stronger. Inside it, weaker.
Market
The Hair Ties market on Amazon at a glance
Shoppers on Amazon United States searched for Hair Ties 11.5M times last year and spent an estimated $7.7M. The top 5 brands take 73% of clicks. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 11.8% of those searches ended in a purchase.
Shoppers searched for this 11.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.8% of those searches ended in a purchase. Searches in the last 90 days moved +9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7.7M a year.
- Searches, last 12 months
- 11.5M
- Growth, 90 days vs prior 90
- +9.8%
- Conversion, latest week
- 11.8%
- Market size, estimated
- $7.7Ma year
- Peak month
- August1.4× the quietest month
- Top search term
- hair ties6.5M searches a year
02 · Price
A sale here is worth $5.67.
Listings sell for $5.67 on average, from $1.84 to $9.12. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 50,000 to 60,000 of them. At $5.67 that is $284K to $340K a year per listing.
- Average price
- $5.67under the $15 to $100 sweet spot
- Price range
- $1.84–$9.12
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 50,000–60,000
- Revenue per listing a year
- $284K–$340K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #22 within Elastics & Ties. It carries 14,686 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #22in Elastics & Ties
- Average rating
- 4.65 starsAmazon United States average 4.42 stars
- Average reviews
- 14,686per listing
- Listings tracked
- 31
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Hair Ties products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
587
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
47%
Top 20: 86%
Open market
22%
- Brand 136%
- Brand 215%
- Brand 311%
- Brand 47%
- Brand 55%
- Brand 64%
Demand
Hair Ties search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Hair Ties search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hair ties6.5M/yr
- hair ties no damage972K/yr
- ponytail holders516K/yr
- hair elastics416K/yr
- hair tie381K/yr
- hair ties for thick hair406K/yr
- elastic hair ties325K/yr
- goody hair ties281K/yr
- black hair ties251K/yr
- hair ties for thin hair213K/yr
Reviews and returns
What reviews say buyers love and hate about Hair Ties
We read the reviews and the return reasons for every product selling here.
“Doesnt stretch at all”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hair Ties questions
Answered from the same tracked data.