hair ties
Launch itA $7.7M/yr market growing +9.8% this quarter with returns at 0.4% — clears our launch bar.
Market size
Incredible$7.7M$7.7M/yr · 11.5M searches
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Growth
Okay+9.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad14,686.03avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$5.67avg listing price — sweet spot $15–$100
Price range
Bad$1.84–$9.12cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, hair ties is a $7.7M/yr Amazon United States market (11.5M searches/yr). The top 5 brands hold 73% of demand. Verdict: Launch it — 58/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
hair ties market data
- Units sold / yr
- 1.0M–1.0M
- avg 50,000–60,000/product
- Revenue / yr
- $5.7M–$5.7M
- units × avg price
- Conversion rate
- 11.8%
- Avg BSR
- #22
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 87%
- Out of stock
- 0.0%
- Avg brand age
- 41 months
- Avg seller age
- 142 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
587
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
47%
Top 20: 86%
Open market
22%
- GOODY36%
- Kitsch15%
- Amazon Basics11%
- GOSICUKA7%
- Qarwayoc5%
- Heliums4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +9.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top hair ties search terms
- hair ties6.5M/yr
- hair ties no damage972K/yr
- ponytail holders516K/yr
- hair elastics416K/yr
- hair tie381K/yr
- hair ties for thick hair406K/yr
- elastic hair ties325K/yr
- goody hair ties281K/yr
- black hair ties251K/yr
- hair ties for thin hair213K/yr
Top hair ties products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Goody Ouchless Hair Elastics - No Pull No Breakage Tangle-Free Hold for Thick Curly Coily & Textured Hair - 30 Count Black Long-Lasting Ponytail Holders for Women & Men
GOODY$3.434.7★19,488 rev
Amazon Basics No Damage Elastic Hair Ties Ponytail Holders for All Hair Types Snag-Free Strong Hold Black 4 MM 32 Count
Amazon Basics$3.334.6★3,418 rev
GOSICUKA 120 Pieces Black Hair Ties for Thick and Curly Hair Ponytail Holders Hair Elastic Band for Women or Men(4mm)
GOSICUKA$8.934.6★16,444 rev
Kitsch Nylon Hair Ties No Damage - Stretchable Hair Bands for Strong All-Day Hold Ponytail Holders | Hair Accessories for Girls | Ideal Gifts for Women - Black 12 Pcs
Kitsch$7.114.6★8,472 rev
50PCS Black Hair Ties for Women Cotton Seamless Hair Bands Elastic Ponytail Holders No Damage for Thick Hair 2 Inch in Diameter by Qarwayoc
Qarwayoc$6.074.7★15,132 rev
Newest
by launch date
120PCS Black Hair Ties for Women Girls Elastic Hair Bands Ponytail Holders
DWKFEOQ$3.06986 rev
120pc Hair Ties No Damage Snag Free for Thick Hair
Wraphit$5.881,092 rev
Heliums Soft Hair Ties - No Damage Seamless Nylon Fabric Bands Stretchy Ponytail Holders for Thin & Thick Hair - Standard 1.5 Inch Neutrals 20 Pack
Heliums$8.78758 rev
LuSeren 120PCS Black Hair Ties for Thick Hair Seamless No Damage Elastic Ponytail Holders Black Hair Band Bulk Nylon Hair Elastics for Women
LuSeren$5.633,412 rev
Vrose Flosi Hair Ties No Damage - Strong Stretchy No Breakage SnagFree Hair Bands | Soft Nylon Thick Ponytail Holders Hair Elastics for Everyday Hairstyles | Ideal Gifts for Women Teens Girs 20pcs
Vrose Flosi$6.76826 rev
Trending
90-day click momentum
Goody Ouchless Hair Elastics No Pull No Breakage Tangle-Free Hold for Thick Curly Coily & Textured Hair 30 Count Blonde Long-Lasting Ponytail Holders for Women & Men
GOODY$3.554.7★
Amazon Basics No Damage Elastic Hair Ties Ponytail Holders for All Hair Types Snag-Free Strong Hold Black 4 MM 32 Count
Amazon Basics$3.334.6★
Vrose Flosi Hair Ties No Damage - Strong Stretchy No Breakage SnagFree Hair Bands | Soft Nylon Thick Ponytail Holders Hair Elastics for Everyday Hairstyles | Ideal Gifts for Women Teens Girs 20pcs
Vrose Flosi$6.764.7★
Pimoys 100 Pcs Elastic Hair Ties Thick Seamless Hair Bands No Damage Soft Ponytail Holders Hair Accessories for Girls Women Black
Pimoys$6.344.7★
Goody Ouchless Forever Polyband Hair Ties 150 Ct Clear Elastic Bands Easy Glide Ultra-Strong Hold Styling Accessories for Women & Men Secure Hold Ridge Design All Hair Types
GOODY$3.754.3★
What buyers say about hair ties
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality, as described and arrived quickly”
“Great elastic”
“Great buy”
“The material feels durable”
“Excellent for the hair”
“Holds hair well”
“it is really smooth”
“Does what its suppose to”
“Very vibrant color”
“Easy to use”
What buyers complain about
“Doesnt stretch at all”
“Extremely tight”
“Break easily”
“Very poor quality, break easily”
“Wanted them to be thicker”
“it was pulling out hair”
“May not work for super super thick hair as well”
“Not good for thick or long hair”
“Flimsy”
“A bit pricey”
Top return reasons
Common questions
- Is hair ties profitable to sell on Amazon United States?
- The niche generates $7.7M/yr across 31 tracked products. 90-day search growth is +9.8%. Flapen's verdict: Launch it (58/100).
- How competitive is the hair ties niche?
- 16 brands and 587 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in hair ties?
- Top complaints mined from reviews: Stretchability/Expandability/Elasticity, Size-Overall, Durability. The return rate is 0.4%.
- When does demand for hair ties peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the hair ties niche?
- Listings span $1.84–$9.12; the average listing price is $5.67 (sweet spot $15–$100). The average incumbent carries 14,686 reviews — the moat a new listing must climb.