Is hair tie holder profitable to sell on Amazon United States?

The niche generates $93K/yr across 43 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is -13.3%. Flapen's verdict: Skip it (49/100).

How competitive is the hair tie holder niche?

34 brands and 54 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 49% of demand.

What do buyers complain about in hair tie holder?

Top complaints mined from reviews: Size-Overall, Stretchability/Expandability/Elasticity, Quality-Overall. The return rate is 0.6%.

When does demand for hair tie holder peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the hair tie holder niche?

Listings span $3.43–$18.54; the average listing price is $9.95 (sweet spot $15–$100). The average incumbent carries 2,781 reviews — the moat a new listing must climb.

hair tie holder

Skip it

Soft demand (-13.3% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Brand share

Great49%

top-5 brand share — no brand owns this niche

Competition

Good40%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,781.49

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Avg price

Okay$9.95

avg listing price — sweet spot $15–$100

Market size

Bad$93K

$93K/yr · 351K searches

Price range

Bad$3.43–$18.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-13.3%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, hair tie holder is a $93K/yr Amazon United States market (351K searches/yr). The top 5 brands hold 49% of demand. Verdict: Skip it — 49/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

hair tie holder market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: $100K–$124K; units × avg price
Conversion rate: 2.7%
Avg BSR: #1,228
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 6.3%
Avg brand age: 33 months
Avg seller age: 158 days

Competition & brand share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

Brands

34 rising

Sellers

Top-5 brand share

49%

Top 20: 90%

Top-5 click share

40%

Top 20: 82%

Open market

46%

OAOLEER11%
SCUNDA11%
ByKen Jewelry10%
Mkono9%
QUPIVA7%
Suneerplay5%

Demand & seasonality

Weekly Amazon search volume, last 79 weeks — -13.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top hair tie holder search terms

hair tie holder112K/yr -9.4%1.7% conv.
scrunchie holder108K/yr -18.1%3.4% conv.
scrunchie organizer35K/yr -13.3%2.9% conv.
scrunchie storage12K/yr -21.2%2.4% conv.
rubber band holder11K/yr -7.8%0.6% conv.
scrunchies holder9K/yr +0.5%2.9% conv.
hair ties holder9K/yr -10.7%1.9% conv.
container for hair ties4K/yr +70.3%0.8% conv.
scrunchies organizer6K/yr -22.7%2.5% conv.
hair scrunchie organizer6K/yr -22.9%1.9% conv.

All search terms

Top hair tie holder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ByKen 2PcS Acrylic Scrunchie Holder Organizer Hair Ties Holder for Bathroom Clear Hair Accessories Bowknot Organizer Room Decor for Girls(8.7 inches high)

ByKen Jewelry$9.584.7★3,795 rev

SCUNDA 2-Tier Hair Tie Organizer Modern Scrunchies Storage Tower Holds 50-70 Hair Accessories Claw Clip Holder Fashion Countertop Display Stand for Women & Girls(Natural)

SCUNDA$9.784.6★139 rev

Mkono Scrunchies Holder Stand Hair Accessories Organizer Gold White Metal Scrunchies Tower Hold 25 - 35 Scrunchies Modern Vertical Hair Tie Organizer for Girls White

Mkono$9.844.7★906 rev

QUPIVA 4pcs Headband Holder Stand Scrunchie Organizer Girls Hair Accessories Organizer Storage for Headband Hairband Hair Ties Clear Glitter Adhesive Scrunchy Holder

QUPIVA$6.704.3★998 rev

Suneerplay 3-Tiers Scrunchie Holder Stand Acrylic Hair Ties Organizer Clear HairBands Tower HairElastics Storage Hairs Accessories Organizer Scrunchie Display for Women and Girls

Suneerplay$6.194.6★385 rev

Newest

by launch date

NEWLOOP Scrunchie Holder for Women - Triple Storage 3 Rotating Rods 6-Arm Hair Accessory Organizer with Jewelry Tray Wood & Metal Collection Holder Gift for Loved Ones Natural

NEWLOOP$9.3310 rev

4mo ago

SCUNDA Headband Holder Stand Adhesive Scrunchie Organizer Rack - Wall Mounted for Bathroom Vanity Dresser Wood & Metal Design for Hair Accessories Storage (White)

SCUNDA$9.8418 rev

7mo ago

neotidy Hair Accessories Organizer with Hair Brush Holder Rotating Hair Tie Product Organizer for Girls 3-Tier Makeup Brush Holder for Clips Bows & Brushes (Pink 3-Tier)

neotidy$14.9670 rev

8mo ago

Gsbnjuy 2 Pcs Scrunchie Holder Stand Hair Tie Organizer Vertical 15-20 Scrunchies Hairs Accessories Organizer Display Scrunchy Wood Hair Tie Holder Storage for Women Bathroom Bedroom Decor

Gsbnjuy$5.8726 rev

8mo ago

Oaoleer Scrunchies Holder Hanger Hair Tie Organizer Hair Accessories Hair Bow Clips Organizer for Girls Women (White)

OAOLEER$8.9330 rev

11mo ago

What buyers say about hair tie holder

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall13%

“Good quality, as described and arrived quickly”

Value For Money10%

“Can't beat the price”

Advertised Vs Actual Product9%

“As described”

Ease Of Use7%

“Easy to use”

Durability6%

“Never break”

Size-Overall5%

“Perfect fit”

Organizing Capabilities5%

“Good for organizing things”

Hair Styling5%

“Reliable ponytail holder”

Stretchability/Expandability/Elasticity4%

“Sturdy comfortable stretchable”

Storage Capacity4%

“Storage capacity is perfect for my needs”

What buyers complain about

Size-Overall21%

“Too small”

Stretchability/Expandability/Elasticity10%

“They do not have much stretch to them”

Quality-Overall7%

“Poor quality control”

Durability7%

“Break apart”

Adhesion/Stickiness4%

“The problem is that there's no adhesive pad”

Value For Money3%

“What an absolute waste of money”

Thickness3%

“They are in fact not the thicker”

Functionality-Overall3%

“Won't work”

Suitability Short Hair3%

“Not for Super Thick Hair”

Hair Related3%

“sadly each time Ive used them theyve pulled my hair”

Top return reasons

Size-Overall52%

Advertised Vs Actual Product6%

Quality-Overall5%

Material Quality5%

Defective Material/Parts5%

Dispensing Mechanism3%

Suitability Long Hair3%

Value For Money2%

Stretchability/Expandability/Elasticity2%

Adhesion/Stickiness2%

Common questions

Is hair tie holder profitable to sell on Amazon United States?: The niche generates $93K/yr across 43 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is -13.3%. Flapen's verdict: Skip it (49/100).
How competitive is the hair tie holder niche?: 34 brands and 54 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 49% of demand.
What do buyers complain about in hair tie holder?: Top complaints mined from reviews: Size-Overall, Stretchability/Expandability/Elasticity, Quality-Overall. The return rate is 0.6%.
When does demand for hair tie holder peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the hair tie holder niche?: Listings span $3.43–$18.54; the average listing price is $9.95 (sweet spot $15–$100). The average incumbent carries 2,781 reviews — the moat a new listing must climb.