Hair Thickening Spray
PassHair Thickening Spray scores 66 out of 100, a Pass. Shoppers spend an estimated $1.4M a year here, demand is soft, at -6.9% this quarter, and an estimated 0.6% of orders come back.
- Flapen Score
- 66 / 100Top 2% of 10,978 Beauty & Personal Care niches · +18 vs the category median of 4866
- Market size
- $1.4M/yr594K searches / yr
- 90-day growth
- -6.9%search demand this quarter
- Competition
- 41%top-5 click share · 16 brands · 47 sellers
Flapen Score
Hair Thickening Spray against its category
The dotted line is the Beauty & Personal Care average. Past it, Hair Thickening Spray is stronger. Inside it, weaker.
Market
The Hair Thickening Spray market on Amazon at a glance
Shoppers on Amazon United States searched for Hair Thickening Spray 594K times last year and spent an estimated $1.4M. The top 5 brands take 81% of clicks. Demand peaks in Aug–Sep. Flapen scores it 66 out of 100, a Pass.
01 · Demand
An estimated 12.1% of those searches ended in a purchase.
Shoppers searched for this 594K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.1% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.
- Searches, last 12 months
- 594K
- Growth, 90 days vs prior 90
- -6.9%
- Conversion, latest week
- 12.1%
- Market size, estimated
- $1.4Ma year
- Peak month
- September2.3× the quietest month
- Top search term
- bumble and bumble thickening spray104K searches a year
02 · Price
A sale here is worth $19.40.
Listings sell for $19.40 on average, from $8.43 to $43.94. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,500 to 3,000 of them. At $19.40 that is $49K to $58K a year per listing.
- Average price
- $19.40inside the $15 to $100 sweet spot
- Price range
- $8.43–$43.94
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- $49K–$58K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #132 within Hair Sprays. It carries 4,274 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 100%
- Out of stock, average day
- 1.6%
- Average rank
- #132in Hair Sprays
- Average rating
- 4.36 starsAmazon United States average 4.42 stars
- Average reviews
- 4,274per listing
- Listings tracked
- 35
04 · Newcomers
7 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.
- Launched, last 12 months
- 7
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 79 months
Products
Top Hair Thickening Spray products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Bumble and bumble. Thickening Blow-Dry Prep Spray | Pre-Styling Primer | Adds Lightweight Volume For Lush Blow Dries | For Fine to Medium Straight Wavy Hair Types | Standard Size 8.5 Fl Oz
- Price
- $32.63
- Rating
- 4.4/5
- Reviews
- 2,973
- Age
- 2y ago

John Frieda ULTRAfiller+ Thickening Spray Thickening & Strengthening Spray for Damaged or Thin Hair Infused with Biotin and Hyaluronic Acid to Strengthen Hair for Thicker Fuller Results 5 Oz
- Price
- $10.17
- Rating
- 4.2/5
- Reviews
- 3,480
- Age
- 2y ago

Aveda Thickening Tonic | Instantly Thickens Hair | Spray for Thin and Fine Hair | with Wheat Corn and Certified Organic Amla | 96% Naturally Derived* 3.4 Fl Oz
- Price
- $34.81
- Rating
- 4.5/5
- Reviews
- 4,424
- Age
- 11y ago

RUSK Designer Collection Thick Body and Texture Amplifier Spray 6 Fl Oz For Fine Limp Flat or Lazy Hair Types - Contains Wheat Protein Adds Strength Texture Volume & Moisture
- Price
- $17.45
- Rating
- 4.5/5
- Reviews
- 4,403
- Age
- 21y ago

Aveda Thickening Tonic | Instantly Thickens Hair | Spray for Thin and Fine Hair | with Wheat Corn and Certified Organic Amla | 96% Naturally Derived* 1 Fl Oz
- Price
- $13.35
- Rating
- 4.5/5
- Reviews
- 4,424
- Age
- 7y ago
Trending
estimated 90-day click momentum
John Frieda ULTRAfiller+ Thickening Shampoo and Conditioner Set Hair Thickening Conditioner and Shampoo for Fine Hair 8.3 Fl Oz Pack of 2
- Price
- $23.34
- Rating
- 4.4/5
- Reviews
- 205
- Age
- 6mo ago

John Frieda ULTRAfiller+ Thickening Conditioner for Fine & Thin Hair Lightweight Volumizing Conditioner with Biotin & Hyaluronic Acid Silicone-Free 8.3 fl oz
- Price
- $11.42
- Rating
- 4.4/5
- Reviews
- 2,461
- Age
- 6mo ago

John Frieda ULTRAfiller+ Thickening Shampoo for Thinning & Fine Hair Volumizing Shampoo with Biotin & Hyaluronic Acid 8.3 fl oz
- Price
- $10.19
- Rating
- 4.4/5
- Reviews
- 3,446
- Age
- 6mo ago

COLOR WOW Raise the Root Thicken and Lift Spray Root Lift and Volume Spray for Fine Flat Hair
- Price
- $22.62
- Rating
- 4.2/5
- Reviews
- 16,149
- Age
- 9y ago

Bumble and bumble. Thickening Dryspun Texture Spray | Dry Texture Spray for Hair Volume | Lightweight Formula | Adds Hold | For Fine to Medium Straight to Wavy Hair Types |Full Size 3.6 Ounce
- Price
- $33.13
- Rating
- 4.2/5
- Reviews
- 1,194
- Age
- 2y ago
Newest
by launch date
John Frieda ULTRAfiller+ Thickening Shampoo and Conditioner Set Hair Thickening Conditioner and Shampoo for Fine Hair 8.3 Fl Oz Pack of 2
- Price
- $23.34
- Rating
- 4.4/5
- Reviews
- 205
- Age
- 6mo ago

John Frieda ULTRAfiller+ Thickening Shampoo for Thinning & Fine Hair Volumizing Shampoo with Biotin & Hyaluronic Acid 8.3 fl oz
- Price
- $10.19
- Rating
- 4.4/5
- Reviews
- 3,446
- Age
- 6mo ago

John Frieda ULTRAfiller+ Thickening Spray for Fine & Thin Hair Volumizing Spray with Biotin & Hyaluronic Acid Heat Protection 5 fl oz
- Price
- $10.75
- Rating
- 4.2/5
- Reviews
- 3,480
- Age
- 6mo ago

John Frieda ULTRAfiller+ Thickening Conditioner for Fine & Thin Hair Lightweight Volumizing Conditioner with Biotin & Hyaluronic Acid Silicone-Free 8.3 fl oz
- Price
- $11.42
- Rating
- 4.4/5
- Reviews
- 2,461
- Age
- 6mo ago

OUAI Hair Thickening Spray - Thickening & Volumizing Spray for Instantly Thicker Fuller-Looking Hair - Protects Strengthens & Repairs with Amaranth Peptide & Amino Acids (6 Fl Oz)
- Price
- $28.90
- Rating
- 4.3/5
- Reviews
- 500
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
47
Est. top-5 brand share
81%
Top 20: 100%
Est. top-5 click share
41%
Top 20: 86%
Open market
14%
- John Frieda25%
- Bumble and bumble.25%
- Aveda15%
- RUSK11%
- Boldify5%
- Tea Tree5%
- Open — no brand owns it (10 brands, 14%)
Demand
Hair Thickening Spray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 2.3×
Search terms
Top Hair Thickening Spray search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bumble and bumble thickening spray104K/yr
- hair thickening spray117K/yr
- john frieda ultra filler for fine hair113K/yr
- thickening spray53K/yr
- rusk thick32K/yr
- thickening spray for fine hair31K/yr
- aveda thickening tonic40K/yr
- boldify hair thickening spray18K/yr
- bb thickening spray14K/yr
- tea tree lemon sage thickening spray9K/yr
Reviews and returns
What reviews say buyers love and hate about Hair Thickening Spray
We read the reviews and the return reasons for every product selling here.
“My hair was hard to comb out”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hair Thickening Spray questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









