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Hair Thickening Spray

Pass

Hair Thickening Spray scores 66 out of 100, a Pass. Shoppers spend an estimated $1.4M a year here, demand is soft, at -6.9% this quarter, and an estimated 0.6% of orders come back.

Flapen Score
66
66 / 100
Top 2% of 10,978 Beauty & Personal Care niches · +18 vs the category median of 48
Market size
$1.4M/yr594K searches / yr
90-day growth
-6.9%search demand this quarter
Competition
41%top-5 click share · 16 brands · 47 sellers

Flapen Score

Hair Thickening Spray against its category

The dotted line is the Beauty & Personal Care average. Past it, Hair Thickening Spray is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hair Thickening Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Hair Thickening Spray 594K times last year and spent an estimated $1.4M. The top 5 brands take 81% of clicks. Demand peaks in Aug–Sep. Flapen scores it 66 out of 100, a Pass.

01 · Demand

An estimated 12.1% of those searches ended in a purchase.

Shoppers searched for this 594K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.1% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months
594K
Growth, 90 days vs prior 90
-6.9%
Conversion, latest week
12.1%
Market size, estimated
$1.4Ma year
Peak month
September2.3× the quietest month
Top search term
bumble and bumble thickening spray104K searches a year

02 · Price

A sale here is worth $19.40.

Listings sell for $19.40 on average, from $8.43 to $43.94. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,500 to 3,000 of them. At $19.40 that is $49K to $58K a year per listing.

Average price
$19.40inside the $15 to $100 sweet spot
Price range
$8.43–$43.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
2,500–3,000
Revenue per listing a year
$49K–$58K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #132 within Hair Sprays. It carries 4,274 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
100%
Out of stock, average day
1.6%
Average rank
#132in Hair Sprays
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
4,274per listing
Listings tracked
35

04 · Newcomers

7 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
7
Successful launches
7Amazon's first-year sales bar
Average brand age
79 months

Products

Top Hair Thickening Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 rising

Sellers

47

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

41%

Top 20: 86%

Open market

14%

  • Brand 125%
  • Brand 225%
  • Brand 315%
  • Brand 411%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (10 brands, 14%)

Demand

Hair Thickening Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.3×

Search terms

Top Hair Thickening Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bumble and bumble thickening spray104K/yr
  • hair thickening spray117K/yr
  • john frieda ultra filler for fine hair113K/yr
  • thickening spray53K/yr
  • rusk thick32K/yr
  • thickening spray for fine hair31K/yr
  • aveda thickening tonic40K/yr
  • boldify hair thickening spray18K/yr
  • bb thickening spray14K/yr
  • tea tree lemon sage thickening spray9K/yr

Reviews and returns

What reviews say buyers love and hate about Hair Thickening Spray

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Smell”
11%of negative reviews mention “Hair Related”
0.6%of orders come back
“My hair was hard to comb out”
A buyer, on “Hair Related”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Hair Thickening Spray questions

Answered from the same tracked data.