Hair Thickening Spray
PassHair Thickening Spray scores 66 out of 100, a Pass. Shoppers spend an estimated $1.4M a year here, demand is soft, at -6.9% this quarter, and an estimated 0.6% of orders come back.
- Flapen Score
- 66 / 100Top 2% of 10,978 Beauty & Personal Care niches · +18 vs the category median of 4866
- Market size
- $1.4M/yr594K searches / yr
- 90-day growth
- -6.9%search demand this quarter
- Competition
- 41%top-5 click share · 16 brands · 47 sellers
Flapen Score
Hair Thickening Spray against its category
The dotted line is the Beauty & Personal Care average. Past it, Hair Thickening Spray is stronger. Inside it, weaker.
Market
The Hair Thickening Spray market on Amazon at a glance
Shoppers on Amazon United States searched for Hair Thickening Spray 594K times last year and spent an estimated $1.4M. The top 5 brands take 81% of clicks. Demand peaks in Aug–Sep. Flapen scores it 66 out of 100, a Pass.
01 · Demand
An estimated 12.1% of those searches ended in a purchase.
Shoppers searched for this 594K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.1% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.
- Searches, last 12 months
- 594K
- Growth, 90 days vs prior 90
- -6.9%
- Conversion, latest week
- 12.1%
- Market size, estimated
- $1.4Ma year
- Peak month
- September2.3× the quietest month
- Top search term
- bumble and bumble thickening spray104K searches a year
02 · Price
A sale here is worth $19.40.
Listings sell for $19.40 on average, from $8.43 to $43.94. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,500 to 3,000 of them. At $19.40 that is $49K to $58K a year per listing.
- Average price
- $19.40inside the $15 to $100 sweet spot
- Price range
- $8.43–$43.94
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- $49K–$58K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #132 within Hair Sprays. It carries 4,274 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 100%
- Out of stock, average day
- 1.6%
- Average rank
- #132in Hair Sprays
- Average rating
- 4.36 starsAmazon United States average 4.42 stars
- Average reviews
- 4,274per listing
- Listings tracked
- 35
04 · Newcomers
7 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.
- Launched, last 12 months
- 7
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 79 months
Products
Top Hair Thickening Spray products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
47
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
41%
Top 20: 86%
Open market
14%
- Brand 125%
- Brand 225%
- Brand 315%
- Brand 411%
- Brand 55%
- Brand 65%
- Open — no brand owns it (10 brands, 14%)
Demand
Hair Thickening Spray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 2.3×
Search terms
Top Hair Thickening Spray search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bumble and bumble thickening spray104K/yr
- hair thickening spray117K/yr
- john frieda ultra filler for fine hair113K/yr
- thickening spray53K/yr
- rusk thick32K/yr
- thickening spray for fine hair31K/yr
- aveda thickening tonic40K/yr
- boldify hair thickening spray18K/yr
- bb thickening spray14K/yr
- tea tree lemon sage thickening spray9K/yr
Reviews and returns
What reviews say buyers love and hate about Hair Thickening Spray
We read the reviews and the return reasons for every product selling here.
“My hair was hard to comb out”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hair Thickening Spray questions
Answered from the same tracked data.









