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Hair Thickening Serum

Pass

Hair Thickening Serum scores 66 out of 100, a Pass. Shoppers spend an estimated $185K a year here, search demand grew +14.8% this quarter, and an estimated 0.6% of orders come back.

Flapen Score
66
66 / 100
Top 2% of 10,978 Beauty & Personal Care niches · +18 vs the category median of 48
Market size
$185K/yr202K searches / yr
90-day growth
+14.8%search demand this quarter
Competition
28%top-5 click share · 48 brands · 704 sellers

Flapen Score

Hair Thickening Serum against its category

The dotted line is the Beauty & Personal Care average. Past it, Hair Thickening Serum is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hair Thickening Serum market on Amazon at a glance

Shoppers on Amazon United States searched for Hair Thickening Serum 202K times last year and spent an estimated $185K. The top 5 brands take 47% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 66 out of 100, a Pass.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 202K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $185K a year.

Searches, last 12 months
202K
Growth, 90 days vs prior 90
+14.8%
Conversion, latest week
3.4%
Market size, estimated
$185Ka year
Peak month
July6.6× the quietest month
Top search term
hair thickening serum73K searches a year

02 · Price

A sale here is worth $27.07.

Listings sell for $27.07 on average, from $5.98 to $86.59. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $27.07 that is $3K to $7K a year per listing.

Average price
$27.07inside the $15 to $100 sweet spot
Price range
$5.98–$86.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #623 within Hair Loss Products. It carries 7,251 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
89%
Out of stock, average day
0.6%
Average rank
#623in Hair Loss Products
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
7,251per listing
Listings tracked
74

04 · Newcomers

8 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
8Amazon's first-year sales bar
Average brand age
51 months

Products

Top Hair Thickening Serum products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

48 rising

Sellers

704

Top-5 brand share

47%

Top 20: 82%

Top-5 click share

28%

Top 20: 62%

Open market

49%

  • Brand 119%
  • Brand 211%
  • Brand 37%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Hair Thickening Serum search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KPrime Day '24Spike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 6.6×

Search terms

Top Hair Thickening Serum search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hair thickening serum73K/yr
  • thicker fuller hair25K/yr
  • vitybell35K/yr
  • vitybell para el cabello capsulas15K/yr
  • thicker fuller hair serum17K/yr
  • dense hair vitamins14K/yr
  • thicker fuller hair thickening serum5K/yr
  • biotin zinc iron hair supplement7K/yr
  • viviscal hair thickening serum6K/yr
  • viviscal serum3K/yr

Reviews and returns

What reviews say buyers love and hate about Hair Thickening Serum

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Hair Growth”
9%of negative reviews mention “Value For Money”
0.6%of orders come back
“Quite expensive”
A buyer, on “Value For Money”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Hair Thickening Serum questions

Answered from the same tracked data.