Hair Thickening Serum
PassHair Thickening Serum scores 66 out of 100, a Pass. Shoppers spend an estimated $185K a year here, search demand grew +14.8% this quarter, and an estimated 0.6% of orders come back.
- Flapen Score
- 66 / 100Top 2% of 10,978 Beauty & Personal Care niches · +18 vs the category median of 4866
- Market size
- $185K/yr202K searches / yr
- 90-day growth
- +14.8%search demand this quarter
- Competition
- 28%top-5 click share · 48 brands · 704 sellers
Flapen Score
Hair Thickening Serum against its category
The dotted line is the Beauty & Personal Care average. Past it, Hair Thickening Serum is stronger. Inside it, weaker.
Market
The Hair Thickening Serum market on Amazon at a glance
Shoppers on Amazon United States searched for Hair Thickening Serum 202K times last year and spent an estimated $185K. The top 5 brands take 47% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 66 out of 100, a Pass.
01 · Demand
An estimated 3.4% of those searches ended in a purchase.
Shoppers searched for this 202K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $185K a year.
- Searches, last 12 months
- 202K
- Growth, 90 days vs prior 90
- +14.8%
- Conversion, latest week
- 3.4%
- Market size, estimated
- $185Ka year
- Peak month
- July6.6× the quietest month
- Top search term
- hair thickening serum73K searches a year
02 · Price
A sale here is worth $27.07.
Listings sell for $27.07 on average, from $5.98 to $86.59. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $27.07 that is $3K to $7K a year per listing.
- Average price
- $27.07inside the $15 to $100 sweet spot
- Price range
- $5.98–$86.59
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$7K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #623 within Hair Loss Products. It carries 7,251 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 89%
- Out of stock, average day
- 0.6%
- Average rank
- #623in Hair Loss Products
- Average rating
- 4.29 starsAmazon United States average 4.42 stars
- Average reviews
- 7,251per listing
- Listings tracked
- 74
04 · Newcomers
8 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 12
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Hair Thickening Serum products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
The Ordinary Multi-Peptide Serum for Hair Density Peptide-Powered Formula for Thicker Fuller Looking Hair 2 Fl Oz
- Price
- $22.56
- Rating
- 4.1/5
- Reviews
- 1,488
- Age
- 4y ago

Viviscal Hair Thickening Serum Leave-in Elixir for Thicker Fuller Looking Hair Instant Lightweight Hair Product with Keratin & Biotin 1.69 fl oz
- Price
- $12.28
- Rating
- 4.1/5
- Reviews
- 1,454
- Age
- 3y ago

Thicker Fuller Hair Serum Root Lifting Sulfate Free 4 Ounce (Pack of 2)
- Price
- $10.12
- Rating
- 4.1/5
- Reviews
- 279
- Age
- 7y ago

Botanic Hearth Hair Oil for Hair Growth | Rosemary Oil for Hair Growth with Biotin Castor & Jojoba | Hair Relaxers & Dry Scalp Treatment | Color Safe | All Hair Types | 6.7 Fl Oz
- Price
- $16.82
- Rating
- 4.4/5
- Reviews
- 19,924
- Age
- 3y ago

Biotin Hair Thickening Serum for Men and Women - Intense Strengthening Treatment Product with Natural Botanical Oil Blend to Help Boost Thin Hair - Repair Thinning Hair Increase Volume and Shine
- Price
- $13.05
- Rating
- 4.4/5
- Reviews
- 6,072
- Age
- 5y ago
Trending
estimated 90-day click momentum
Thick-Full Hair Thickening Serum 5 fl oz - Pack of 2 - with Mongongo Oil Green Coffee Oil & Aloe Leaf Juice
- Price
- $20.56
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 4mo ago

Kerastase Genesis Hair Serum - Daily Strengthening Treatment for Weak Hair Silicone-Free Anti-Breakage Nourishes and Reinforces Hair Serum Fortifiant 1 Fl Oz
- Price
- $32.89
- Rating
- 4.5/5
- Reviews
- 2,345
- Age
- 4mo ago

Bare Anatomy Advanced Hair Density Serum | 3% Redensyl 4% Anagain 3% Baicapil 1% Capilia Longa Rosemary Biotin & Rice Extract | Reduces Hair Fall Supports Hair Growth for Men & Women | 30 ml
- Price
- $14.79
- Rating
- 4.2/5
- Reviews
- 225
- Age
- 5mo ago

AROMATICA Root Enhancer Rosemary Water for Hair Growth spray - with Rosemary hair oil & caffeine & biotin - Korean hair care for hair thinning & hair loss - free from silicone paraben and sulfate
- Price
- $15.73
- Rating
- 4.5/5
- Reviews
- 4,532
- Age
- 9y ago

Aveda Thickening Tonic | Instantly Thickens Hair | Spray for Thin and Fine Hair | with Wheat Corn and Certified Organic Amla | 96% Naturally Derived* 1 Fl Oz
- Price
- $13.28
- Rating
- 4.5/5
- Reviews
- 4,414
- Age
- 7y ago
Newest
by launch date
Thick-Full Hair Thickening Serum 5 fl oz - Pack of 2 - with Mongongo Oil Green Coffee Oil & Aloe Leaf Juice
- Price
- $20.56
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 4mo ago

Kerastase Genesis Hair Serum - Daily Strengthening Treatment for Weak Hair Silicone-Free Anti-Breakage Nourishes and Reinforces Hair Serum Fortifiant 1 Fl Oz
- Price
- $32.89
- Rating
- 4.5/5
- Reviews
- 2,345
- Age
- 4mo ago

Bare Anatomy Advanced Hair Density Serum | 3% Redensyl 4% Anagain 3% Baicapil 1% Capilia Longa Rosemary Biotin & Rice Extract | Reduces Hair Fall Supports Hair Growth for Men & Women | 30 ml
- Price
- $14.79
- Rating
- 4.2/5
- Reviews
- 225
- Age
- 5mo ago

Hair Thickening Serum Helps Reduce Hair Loss Korean Hair Growth Serum Roll On for Men and Women Scalp Care Balances Oil Rosemary 0.5 Fl Oz (Pack of 1)
- Price
- $19.23
- Rating
- 2.5/5
- Reviews
- 77
- Age
- 6mo ago

Hair Growth Serum for Thinning Hair | Thicker Fuller Hair Thickening Serum | Rosemary Oil Saw Palmetto Biotin | Multi Peptides Redensyl Topical Caffeine Scalp Serum for Women | Density DHT Blocker
- Price
- $14.06
- Rating
- 4.4/5
- Reviews
- 65
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 28% of clicks, no more. An open shelf where new products get seen.
Brands
48 rising
Sellers
704
Est. top-5 brand share
47%
Top 20: 82%
Est. top-5 click share
28%
Top 20: 62%
Open market
49%
- Thicker Fuller Hair19%
- Viviscal11%
- The Ordinary7%
- Botanic Hearth5%
- Marc Anthony5%
- BELLISSO4%
Demand
Hair Thickening Serum search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 6.6×
Search terms
Top Hair Thickening Serum search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hair thickening serum73K/yr
- thicker fuller hair25K/yr
- vitybell35K/yr
- vitybell para el cabello capsulas15K/yr
- thicker fuller hair serum17K/yr
- dense hair vitamins14K/yr
- thicker fuller hair thickening serum5K/yr
- biotin zinc iron hair supplement7K/yr
- viviscal hair thickening serum6K/yr
- viviscal serum3K/yr
Reviews and returns
What reviews say buyers love and hate about Hair Thickening Serum
We read the reviews and the return reasons for every product selling here.
“Quite expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hair Thickening Serum questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









