Hair Thickener
FailDemand is soft, at -55.4% this quarter, so Hair Thickener is a Fail.
- Flapen Score
- 45 / 100Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 4845
- Market size
- $677K/yr609K searches / yr
- 90-day growth
- -55.4%search demand this quarter
- Competition
- 71%top-5 click share · 2 brands · 50 sellers
Flapen Score
Hair Thickener against its category
The dotted line is the Beauty & Personal Care average. Past it, Hair Thickener is stronger. Inside it, weaker.
Market
The Hair Thickener market on Amazon at a glance
Shoppers on Amazon United States searched for Hair Thickener 609K times last year and spent an estimated $677K. All 2 brands take every click. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 11.5% of those searches ended in a purchase.
Shoppers searched for this 609K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.5% of those searches ended in a purchase. Searches in the last 90 days moved -55.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $677K a year.
- Searches, last 12 months
- 609K
- Growth, 90 days vs prior 90
- -55.4%
- Conversion, latest week
- 11.5%
- Market size, estimated
- $677Ka year
- Top search term
- garnier hair filler126K searches a year
02 · Price
A sale here is worth $9.68.
Listings sell for $9.68 on average, from $5.94 to $23.34. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At $9.68 that is $24K to $29K a year per listing.
- Average price
- $9.68under the $15 to $100 sweet spot
- Price range
- $5.94–$23.34
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- $24K–$29K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
27% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #279 within Conditioners. It carries 1,518 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 27%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #279in Conditioners
- Average rating
- 4.41 starsAmazon United States average 4.42 stars
- Average reviews
- 1,518per listing
- Listings tracked
- 15
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Hair Thickener products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Garnier Fructis Hair Filler Bonding Inner Fiber Rinse Out Pre Shampoo Treatment With Bond Repair Complex 10.1 Fl Oz 1 Count
- Price
- $7.50
- Rating
- 4.5/5
- Reviews
- 2,122
- Age
- 2y ago

Garnier Fructis Hair Filler Strength Repair Shampoo with Vitamin Cg Sulfate Free Shampoo for Weak Damaged Hair 10.1 Fl Oz 1 Count
- Price
- $8.21
- Rating
- 4.5/5
- Reviews
- 1,607
- Age
- 2y ago

John Frieda ULTRAfiller+ Thickening Spray Thickening & Strengthening Spray for Damaged or Thin Hair Infused with Biotin and Hyaluronic Acid to Strengthen Hair for Thicker Fuller Results 5 Oz
- Price
- $10.17
- Rating
- 4.2/5
- Reviews
- 3,480
- Age
- 2y ago

Garnier Fructis Hair Filler Strength Repair Conditioner with Vitamin Cg Sulfate Free Conditioner for Weak Damaged Hair 10.1 Fl Oz 1 Count
- Price
- $8.04
- Rating
- 4.4/5
- Reviews
- 1,614
- Age
- 2y ago

Garnier Fructis Hair Filler Moisture Repair Serum Treatment Moisturizing Hair Serum for Curls and Waves with Hyaluronic Acid 3.75 Fl Oz 1 Count
- Price
- $6.08
- Rating
- 4.4/5
- Reviews
- 1,302
- Age
- 2y ago
Trending
estimated 90-day click momentum
John Frieda ULTRAfiller+ Thickening Shampoo and Conditioner Set Hair Thickening Conditioner and Shampoo for Fine Hair 8.3 Fl Oz Pack of 2
- Price
- $23.34
- Rating
- 4.4/5
- Reviews
- 205
- Age
- 6mo ago

John Frieda ULTRAfiller+ Thickening Conditioner for Fine & Thin Hair Lightweight Volumizing Conditioner with Biotin & Hyaluronic Acid Silicone-Free 8.3 fl oz
- Price
- $11.42
- Rating
- 4.4/5
- Reviews
- 2,461
- Age
- 6mo ago

John Frieda ULTRAfiller+ Thickening Shampoo for Thinning & Fine Hair Volumizing Shampoo with Biotin & Hyaluronic Acid 8.3 fl oz
- Price
- $10.19
- Rating
- 4.4/5
- Reviews
- 3,446
- Age
- 6mo ago

Garnier Fructis Hair Filler Strength Repair Shampoo with Vitamin Cg Sulfate Free Shampoo for Weak Damaged Hair 10.1 Fl Oz 1 Count
- Price
- $8.21
- Rating
- 4.5/5
- Reviews
- 1,607
- Age
- 2y ago

Garnier Fructis Hair Filler Bonding Inner Fiber Rinse Out Pre Shampoo Treatment With Bond Repair Complex 10.1 Fl Oz 1 Count
- Price
- $7.50
- Rating
- 4.5/5
- Reviews
- 2,122
- Age
- 2y ago
Newest
by launch date
John Frieda ULTRAfiller+ Thickening Shampoo and Conditioner Set Hair Thickening Conditioner and Shampoo for Fine Hair 8.3 Fl Oz Pack of 2
- Price
- $23.34
- Rating
- 4.4/5
- Reviews
- 205
- Age
- 6mo ago

John Frieda ULTRAfiller+ Thickening Shampoo for Thinning & Fine Hair Volumizing Shampoo with Biotin & Hyaluronic Acid 8.3 fl oz
- Price
- $10.19
- Rating
- 4.4/5
- Reviews
- 3,446
- Age
- 6mo ago

John Frieda ULTRAfiller+ Thickening Conditioner for Fine & Thin Hair Lightweight Volumizing Conditioner with Biotin & Hyaluronic Acid Silicone-Free 8.3 fl oz
- Price
- $11.42
- Rating
- 4.4/5
- Reviews
- 2,461
- Age
- 6mo ago

John Frieda ULTRAfiller+ Hair Density Scalp Serum for Fine Hair Volumizing Hair Serum Scalp Treatment for Thickening for Women and Men 2 Oz
- Price
- $10.56
- Rating
- 4.2/5
- Reviews
- 341
- Age
- 1y ago

Garnier Fructis Hair Filler Fullness Repair Conditioner Volumizing Conditioner with Polypeptides and Hair Repair Complex for Thin Weak Split Ends 10.1 Fl Oz
- Price
- $8.38
- Rating
- 4.5/5
- Reviews
- 275
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.
Brands
2 flat
Sellers
50
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
71%
Top 20: 100%
Open market
0%
- Garnier76%
- John Frieda24%
- Open — no brand owns it (0%)
Demand
Hair Thickener search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar · busiest ÷ quietest = 2.9× · 9 of 12 months tracked
Search terms
Top Hair Thickener search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- garnier hair filler126K/yr
- john frieda ultra filler for fine hair113K/yr
- hair filler69K/yr
- garnier fructis hair filler135K/yr
- garnier bond repair51K/yr
- fructis hair filler15K/yr
- garnier hair filler bonding18K/yr
- john frieda ultra filler8K/yr
- garnier fructis bond repair12K/yr
- garnier hair filler serum5K/yr
Reviews and returns
What reviews say buyers love and hate about Hair Thickener
We read the reviews and the return reasons for every product selling here.
“Very strong smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hair Thickener questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









