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Hair Texturizer

Maybe

An estimated 0.6% of orders come back. But the average product has 5,338 reviews to catch up to, so Hair Texturizer is a Maybe.

Flapen Score
57
57 / 100
Top 14% of 10,978 Beauty & Personal Care niches · +9 vs the category median of 48
Market size
$243K/yr407K searches / yr
90-day growth
+4.3%search demand this quarter
Competition
51%top-5 click share · 20 brands · 173 sellers

Flapen Score

Hair Texturizer against its category

The dotted line is the Beauty & Personal Care average. Past it, Hair Texturizer is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hair Texturizer market on Amazon at a glance

Shoppers on Amazon United States searched for Hair Texturizer 407K times last year and spent an estimated $243K. The top 5 brands take 63% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 407K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $243K a year.

Searches, last 12 months
407K
Growth, 90 days vs prior 90
+4.3%
Conversion, latest week
4.2%
Market size, estimated
$243Ka year
Peak month
May1.2× the quietest month
Top search term
hair texturizer88K searches a year

02 · Price

A sale here is worth $14.15.

Listings sell for $14.15 on average, from $5.76 to $34.70. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $14.15 that is $7K to $11K a year per listing.

Average price
$14.15under the $15 to $100 sweet spot
Price range
$5.76–$34.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$7K–$11K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #124 within Hair Perms, Relaxers & Texturizers. It carries 5,338 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#124in Hair Perms, Relaxers & Texturizers
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
5,338per listing
Listings tracked
27

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
81 months

Products

Top Hair Texturizer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

173

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

51%

Top 20: 91%

Open market

31%

  • Brand 120%
  • Brand 214%
  • Brand 313%
  • Brand 410%
  • Brand 57%
  • Brand 66%

Demand

Hair Texturizer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KPrime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Hair Texturizer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hair texturizer88K/yr
  • texturizer60K/yr
  • texturizer for black hair63K/yr
  • hair texture38K/yr
  • texturizer for black women19K/yr
  • texture27K/yr
  • hair texturizer for black women24K/yr
  • textured hair products11K/yr
  • messy hair product12K/yr
  • texture hair products8K/yr

Reviews and returns

What reviews say buyers love and hate about Hair Texturizer

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Smell”
0.6%of orders come back
“Bad smell”
A buyer, on “Smell”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Hair Texturizer questions

Answered from the same tracked data.