Hair Styling Products for Women

Shoppers searched for this 206K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved +12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $566K a year.

Searches, last 12 months

206K

Growth, 90 days vs prior 90

+12.0%

Conversion, latest week

11.1%

Market size, estimated

$566Ka year

Peak month

July1.3× the quietest month

Top search term

biolage gelee styling gel81K searches a year

Listings sell for $24.69 on average, from $12.42 to $36.20. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,000 to 2,500 of them. At $24.69 that is $49K to $62K a year per listing.

Average price

$24.69inside the $15 to $100 sweet spot

Price range

$12.42–$36.20

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

2,000–2,500

Revenue per listing a year

$49K–$62K

Returns

0.9%of orders · Amazon United States median 2.1%

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #228 within Gels. It carries 3,784 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#228in Gels

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

3,784per listing

Listings tracked

10

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 106 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

106 months